Milestones

Nearly half of Grindr employees quit the company after they were given an ultimatum to return to work in the office.

Company executives announced the new workplace policy on an all-employee call in early August, and gave employees two weeks to decide whether they would agree to work in the office or hand in their resignation. Executives demanded employees relocate to one of the Grindr offices in Los Angeles, San Francisco, New York, Chicago, or Washington D.C.

According to CNN, 80 of Grindr’s 178 workers who had turned down the in-office mandate were forced to quit by the end of August. Most of these employees were remote workers, and many said that this would put an undue burden on them, including finding housing and schools for their children to attend in a new city.

Employees have also been vocal about Grindr executives using the new policy as a retaliatory tactic against employees, who only weeks before voted to organize a union, demanding fair wages and equal treatment for all employees. Grindr employees worked in partnership with the CWA (Communication Workers of America) to initiate.

Match Group has hired a new Vice President of Innovation, a role that will direct the use of AI over its suite of apps.

Mark Kantor comes from his previous role as head of growth at Zynga, and co-founded startups like Yellowbrick and Grafitti, according to Tech Crunch. He will lead a team of engineers and product designers in harnessing AI technology for new features. According to an internal memo received by Tech Crunch, the new team is called ASL, which stands for Art x Science Lab, but is also a reference to an online pickup line (“age, sex, location”).

AI has been a tool that dating apps have incorporated in various ways, including in algorithms to better understand user preferences when delivering potential matches. Now with tools like ChatGPT, daters are using AI for profile-writing and messages, so dating app companies like Match Group are seeing opportunity.

Match Group announced in its quarterly earnings call that its star app Tinder will be launching a “high-end” subscription tier this fall. In addition, Tinder will debut a product refresh to cater to the Gen Z dating market.

The company has been testing price points in different markets, including a $500 subscription that was called Tinder Vault, according to CPO Mark Van Ryswyk. In an interview with Fast Company earlier this year, he noted that there’s a market for daters who are willing to pay for good matches, as evidenced by the success of its exclusive dating app The League.

However, the price point was arguably high for an app that will not include human matchmakers, but instead will continue to rely on technology to serve up better matches.

A supermajority of Grindr employees have launched a campaign to form a union, announcing the plan via the Communication Workers of America (CWA) to collectively fight for layoff protections, preserve current benefits, add cost of living pay raises, and strengthen LGBTQ+ rights in the workplace, among other demands.

According to Grindr United’s press release announcing its formation, about 100 eligible members from departments across the company including cloud engineering, customer experience, design, engineering, IT, marketing, privacy, product and quality assurance signed representation cards at Grindr.

Employees are asking Grindr management to recognize their union, but if they refuse, employees will petition the National Labor Relations Board to hold an election, according to The Los Angeles Times. (U.S. Labor law allows companies to negotiate and recognize a union once they have signed up a majority of employees (which Grindr United has), or to hold out for a government-run election.)

Muzz, a dating app for Muslim singles, is hosting a series of in-person events in major cities around the world, most recently in New York. About 250 of the app’s users attended.

The event was held in a halal Italian restaurant in Brooklyn and included religious observances, such as prayer mats set up in an outdoor dining tent for Maghreb, one of the five daily prayers for Muslims. The dating app has also recently held events in Toronto, New Jersey, Baltimore, London and Dubai in the last couple of months.

According to Indian Express, at the beginning of the Brooklyn event, attendees were anxious and worried that they looked “desperate” for attending. At the start of the event, women mingled with other women and men spoke with other men, even though it was intended for mingling between sexes. (Muzz does not currently serve the LGBTQ+ community. Founder and CEO Shahzad Younas told Indian Express there were no current plans to expand its app for inclusion, noting: “We’re still at a stage where the premise of our app, even for the straight market, is considered taboo.”)

Image: Bumble

After three years heading up Bumble, Inc., President Tariq Shaukat has announced he will be stepping down from his role effective September 1, 2023. He will be moving to an advisory role during the transition period, according to the company.

Shares of Bumble stock fell 6 percent the following day in response to the news, according to Investing.com. (The announcement was made after trading hours.) Shaukat has played an important role in the growth of the company, and is recognized for successfully leading it through its IPO in 2021. He’s also credited with expanding the user base, including in new and developing markets.

Analysts at Evercore ISI reacted to Shaukat’s exit, viewing it as “incrementally negative for the company,” according to Investing.com.