Statistics

Australia's largest online dating site, RSVP, reported strong growth in membership over their last quarter. They saw a 31 percent increase in members in the first quarter of 2009 when compared to the last quarter of 2008. Men memberships increased by 30 percent while woman jumped even higher at 36 percent. The month of March even had higher numbers than January, which is usually one of the best months of the year.

Apparently even in Australia, online dating sites like RSVP.com.au are experiencing growth while the global economy suffers a recession.

For more on the Australian dating site, you will find our RSVP review here.

Last Friday on PlentyOfFish.com the Instant Messenger was disabled. Since then POF claims a 10% increase in traffic from the UK and over 15% from Australia. There is no mention on if the visitor traffic increased for the US or Canada. With the traffic increase Markus (CEO of POF) has decided to completely remove the feature. He also mentions that he should of realized there was a reason why a number of the other major dating sites don't use Instant Messengers on their websites.

I'm not sure why Markus attributes POF having more visitors to him removing IM from POF. There was no news story surrounding this (until now) so why would this increase visitors to his site (since no one knew about it)? It probably increased page views of visitors since members now have to use the mail center more instead of the instant messenger. I think it might be a mistake on his part since he freely admits that hundreds of thousands of users used it every day. While Plenty Of Fish's instant messenger may not have been as smooth experience as Microsoft's, it was still definitely useable. Maybe he should of disable IM on a user's account by default and require an action by them to enable it? This way users who don't use IM would never be bothered by it.

POF logo also has been updated. It has a cleaner look and the tag line of the site has changed. It use to say 100% Free Online Dating. Now it says Free Online Dating. Which is true, since POF just recently started to offer a paid membership that has a few additional perks (see Story).

Read our PlentyOfFish.com review for more information on this popular dating site.

I am surprised at the Economist. They posted this article on Thursday about how Online-dating websites prosper in the recession. While this may have been true 5 months ago, it is not the case anymore. They should of really done more fact checking. Take a look at a few traffic monitoring sites like Compete.com and they show most dating sites in February actually stayed flat or lost 5 percent or more of their visitors, when compared to January. February is suppose to be a dating sites most busy month. Granted traffic monitoring sites are not 100 percent accurate but they do give you a rough idea when you take several of them in consideration.

The Economist should also realize that traffic alone does not determine a website success. Revenue and Net Income ultimately determines if any business will survive. Not once is this information mentioned. They talk about OkCupid and how their registered active users is up but no where do they mention how online advertising has dried up in the last few months, OkCupid's primary source of revenue. eHarmony is also mentioned but, traffic patterns do not support this. Plus, there is a huge goof in the article:

eHarmony, a wholesome marriage-oriented site with more than 20m paying subscribers.

eHarmony has had 20 million people register on the site since they launched in 2000, this is both free and paid members. In 2008 we had estimated eHarmony only has about 90,000 paid members at anyone time (see this page for more details).

Another thing the Economist should of considered is, none of the major dating sites have had a press release lately touting the continued growth during the recession. This is another sign things may not be as good as back in November-December 2008, when we saw press releases from dating sites like Match.com, eHarmony and Perfectmatch. This was when they talked about the recession and the increased growth they received.

For more information on the dating sites mentioned in this post, read our eHarmony review and our OkCupid review.

Spark Networks had a disappointing quarter 4 in 2008. From the press release:

2008 was a mixed year for us. We achieved moderate annual revenue increases in Jewish Networks and Other Affinity Networks, improved Contribution margins to 74%, cut Operating Expenses by 19%, drove annual Adjusted EBITDA to record levels at a 28% margin and returned capital to stockholders by using cash flow to repurchase 21% of the shares outstanding at the start of 2008 ... we are disappointed with second half trends and in particular the fourth quarter, as revenue and subscribers decreased sequentially in each online segment. 2008 revenue, excluding General Markets, was flat while fourth quarter revenue, excluding General Markets, declined 3% sequentially. Jewish Networks was flat in 2008 but saw its third consecutive quarter of declines.

General Markets was Spark Networks flag ship dating site once, Americansingles.com. For over the last year American Singles has lost a large number of members. Spark Networks current flag ship site is JDate, the online Jewish Network.

White Label Dating mentions The Tonight Show from the iTV network which noted it is estimated that there will be 15 million singles in the United Kingdom by 2011. According to the post, this will make the value of the dating industry at that point, of over £1billion. By comparison, in 2008 there was 10 million Canadian singles and 93 million single Americans. As a general rule of thumb I found for the G7 countries that roughly 1/3 of the population is single at any one time.

For more dating sites that service the UK, see our United Kingdom dating category.

I found an interesting report from the Pew Internet & American Life Project website. It breaks down the American population by generation and shows what percentage of them are online and what percentage each generation performs certain online activities. Here is a chart detailing the generations and their internet use: