Date.com Now Offering Virtual Gifts

Date.com
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On Wednesday Avalanche (the owners of Date.com, Matchmaker.com, and Amor) announced that they will be offering virtual gifts for sale on their dating sites. Just in time for Valentine's Day, members of these dating communities can send a $1 virtual gift to help make an impression with a potential date. To send a virtual gift:

Members purchase tokens that can be converted immediately, or at a later date, into Virtual Gifts. Online gifts, which range in price and start at $1, run the gamut from romantic to flirty. Everything from roses, hearts, Cupids and boxes of chocolates to martini glasses, food, stuffed animals, and even a shiny red sports car are available for purchase. Specialty items and limited edition items will be introduced in future updates of the feature.

Branded Virtual Gifts will also be available to advertisers that are looking for innovative ways to market products to online daters. Singles do not have to be paying subscribers of the sites to purchase, send or to receive Virtual Gifts. Virtual Gifts can be purchased using all major credit cards as well as via PayPal.

Virtual Gifts are currently very popular on social networking sites. The industry is estimated to be worth $1.5 billion in 2008.