Communication

Dating app giant Tinder is trying to maintain its huge lead in the online dating market, and is also looking for new ways to monetize. In late 2016 the company launched Tinder Boost, a new paid feature to help users “skip the line” and be more prominently featured to other users. This comes after the success of the launch of its premium paid service, Tinder Plus.

Tinder Boost provides a unique advantage to its users. The new feature places its users at the top of searches for 30 minutes, giving them up to 10 times more profile views than the standard method. While Tinder Boost is activated, other relevant, potential matches within the area will see your profile before anyone else’s. This could make a huge difference in your chances of connecting, since competing among Tinder’s 50 million users can be quite challenging. It’s easy to be overlooked, especially if users are mindlessly swiping.

Tinder Boost also offers a built-in timer that lets people see how many minutes are remaining, so you can take full advantage of the thirty minutes you get.

Though the US Presidential Election is over, the nation remains deeply divided along party lines. Many Americans have made jokes about moving to Canada in the past, but this week, the Canadian immigration website’s server broke down because of all the traffic from unhappy American voters.

Enter Maple Match, a dating app which matches Americans and Canadians for potential romance. The company took an opportunity to make lemonade out of political lemons.

Maple Match was beta testing its service earlier this year, and this month seized the opportunity to launch its new app to help Americans feeling less than happy with their country’s choices. The app's tagline is “make dating great again,” similar to the slogan for President-elect Donald Trump’s campaign.

Maple Match’s technology is straightforward. It offers the same photo-based profile that Tinder does, but there is no swiping. You indicate your citizenship and your desired citizenship, and then you can look through potential matches and start messaging whomever you like.

Dating app giant Tinder is trying to expand its influence beyond the dating scene. While the dating market has essentially built the app’s user base, Tinder execs feel that moving outside of this niche to include a larger portion of the population will reap some obvious benefits.

Fear not daters, you can still swipe left and right to date people with the original Tinder app. The new app is a totally separate experience, called Tinder Stacks, and it’s basically a social media voting tool. It’s all about group decision-making.

According to an article in The Verge, Tinder works through your iMessage app to allow you to contact multiple friends and choose a bunch of pictures from your phone to send to them. Message recipients will then be able to go through your “stack” of photos and swipe left and right, depending on whether or not they approve of or like each one. (You can also add a question to the stack, such as “which dress makes me look the most sexy?”) As the voting takes place, the sender will be able to see how many likes and skips each image receives.

How many times have you been on a date where the person you’re meeting seems angry, frustrated, or negative? And how many times have you been on dates where you felt that way yourself?

We all feel negative from time to time, but it definitely affects your love life if you allow those feelings to take hold and shape your attitude towards dating. This month, dating site Match released a study based on a survey it conducted among one thousand of its users to determine how positive and negative thinking affect the dating experience.

Not surprisingly, especially with this election year, nearly 80% of Match members feel the country has become MORE negative over the last 4 years and more than half of Match members have broken up with someone because they were too negative or pessimistic. The majority of Match members agree, the most attractive attribute of positivity is the fact that it signals a good outlook on life (68%).

Are you an online dating veteran, or new to the process? Regardless of your experience, it’s important to reconsider your strategy from time to time, no matter how seasoned you are with apps like Tinder or setting up a profile on Match.

We tend to approach online dating the same old way, but then we expect different results the next time around. If you really want to be successful with online dating, you have to be willing to try something new, test out different approaches, and see what works best for you. Easier said than done, but it’s true!

Following are five online dating mistakes to avoid now, if you want to see better results:

Online dating can be a commitment. It’s very rare that online daters meet a perfect match within the first few weeks of signing up – usually it’s a longer process, and we have to cultivate some patience.

That said, it’s easy to get frustrated and quit, only to sign up again weeks later, hoping for a different experience. Or maybe you approach online dating without much motivation, thinking that if you get excited or put too much hope in it, you’re bound to be disappointed.

These aren’t the best approaches to take, obviously. But many times, the fear and sting of rejection can cause us to second-guess ourselves and whether or not we can find someone special. So instead of focusing so much on the rejection, or the potential for rejection, it’s time we looked at online dating for what it really is – a process. Not everyone is going to be a good match with you – in fact, most people aren’t. And we shouldn’t beat ourselves up when we don’t find a relationship quickly, or within a certain period of time.

Online dating requires perseverance, and a lot of effort. It requires motivation, positive energy and outlook, and hope. If you decide to forgo any of these, you won’t get very far. Online dating will become a vicious cycle of disappointment, instead of a practical and efficient way to meet people you wouldn’t otherwise be able to through your own networks.