Communication

How Match Stories Works

One of the oldest players in the online dating industry is betting on the next big thing since swiping. Match plans to launch a new video feature for its dating app this summer.

Match is still a brand name, and it retains a large database of users (though its demographic skews a little older – the company captures a large portion of daters thirty-five and older, many of them divorced and getting back into dating). But Match is looking to broaden its horizons, and the dating game along with it, by focusing on video for product development, according to a report by Mashable.

The video feature, dubbed Match Stories, varies a bit from the old-school video dating services and other video dating apps that haven’t quite taken off. Instead of stilted introductions from users who aren't used to being in front of a camera, Match Stories allows its customers to be a bit more creative. They can incorporate video and images into a 60-second “story,” and use the voiceover tool to explain to potential dates what they are seeing.

Office romance? What could go wrong? Dating co-workers is a notoriously risky proposition, and yet, one dating app thought playing cupid in the workplace could be its next big move.

Feeld, a service originally created for threesomes, made the bold decision to launch ‘Feeld for Slack’ - a bot designed to allow employees to share their office crushes in the popular team messaging platform.

To be used, a designated administrator at a company has to install the app. Once it's downloaded, anyone on the Slack team can direct message @Feeld and enter the name of their crush. If the feeling is mutual, both people receive a notification. If not, no one is ever the wiser.

Have you met someone over your favorite dating app and questioned their honesty? Chances are, if you’re an active online dater you have, and you’re not alone. Many daters are distrustful of other daters, and can’t tolerate even a small “white lie” – whether it’s fudging your weight, age or income, according to a new study by dating site Match.

This is because many of us aren’t exactly honest with our dates. In fact, Match’s annual Singles in America study surveyed over 5,000 daters in the U.S. across a range of ages, ethnicities, and regions to determine how much (and what type) of small lies they would tolerate on a first date before turning down a second date.

Match found the majority of daters – 57% - claim they do not tell white lies while they’re dating. Moreover, two thirds of daters believe any small fib is unacceptable. In fact, your chances of getting a second date or having sex aren’t made better by lying, so the consensus among singles is: just don’t do it.

Slack, a popular messaging app used in workplaces to schedule meetings and chat with your co-workers, has entered into new territory. Now, you can date your co-workers over Slack, too.

Dating app Feeld announced its integration onto the Slack platform late April. It works like this: when you download the Feeld app in Slack, you can let the app know who of your colleagues you’re interested in. If Feeld notices your co-worker has admitted to being attracted to you, too, it will let both of you know and you can take it from there (and start your flirtatious messaging over Slack). If your co-worker doesn’t return the affection, he’s never alerted to your interest.

So essentially, you can get confirmation of your crush without him or her knowing.

Online dating has become more accessible than ever, but unfortunately, it’s also created a culture of ghosting and messaging among users that often doesn't lead to an actual date. Apps like Tinder made online dating easy and fun, but many daters have become frustrated with the game-like interface and the lack of any real connection with other daters. Many apps are trying to address this pain point by helping daters meet in person more quickly, which is key to forming romantic connections.

Dating app Stay launched last month in the iTunes store (called "Stay Dating" on iTunes) with a focus on in-person connections. The company encourages all matches to schedule dates; it's built into the app’s functionality.

With Stay, users can’t message right away, eliminating the ghosting problem that is so problematic with other dating apps. Users can only suggest times and potential locations to matches to set up a date. Once scheduled, users can start messaging (but only 24 hours before the date). If a user cancels the date or fails to show and gets reported, that user is blocked from viewing matches over the next 24 hours.

Tinders Matches Up For

Dating app giant Tinder is rolling out more options, testing a new feature to help its users better connect – this time spontaneously and in-person. The new feature dubbed “Matches Up For” allows users to set a status of what they are interested in doing that night, and see who from their matches is available to meet.

Matches Up For is intended to encourage users to connect in person. Tinder has been criticized for its “game-like” premise, and users have become frustrated with the flaky behavior of other app users. (Messaging with matches on Tinder often doesn’t lead to a date.) While Tinder still has the largest pool of singles among the many dating apps on the market, new apps are offering more relationship-focused features that encourage real-life connections, something Tinder users feel is lacking.

With Tinder’s new feature, users can let potential matches know if they are free that night, and can choose from a list of activities they’d be interested in doing.