Features

Image: Tinder

Dating app Tinder is launching the in-app “Take Action Center” along with partner Vote.org to encourage people to register to vote and make a voting plan ahead of the November elections in the U.S.

According to Tinder’s press release, the Take Action Center is powered by Vote.org to make it easy for people to get the information they need to prepare for election season, including where to register to vote or how to check voter registration status, how to request a mail-in ballot, and where to vote (whether in-person, early voting, or dropping a ballot in the mail). Vote.org offers a range of information to voters, including polling locations and voter registration status. Tinder users who participate can also receive “I Voted” digital stickers to post on their profiles.

To help drive turnout, Tinder and Vote.org will also provide a GOTV (get out the vote) food truck outside of the Taylor Swift Eras Tour in Indianapolis, November 2-3. The food truck will feed concertgoers as well as provide them information about their voter registration and voting options including their polling locations (even for those traveling from other states).

India-based dating app Schmooze just raised $4 million from Elevation Capital and other angel investors.

The meme-based dating app founded by Vidya Madhavan and Abhinav Bengaluru helps people connect based on their senses of humor and allows them to express their personalities creatively through memes. The round of funding also included investments from the founders of Ultrahuman, The Souled Store, Mosaic Wellness and Paytm, according to Economic Times.

The funding comes at a time when dating app revenue has been declining and dating app companies are struggling to better monetize their platforms. Many are turning to AI for enhanced features, like photo selection, helping users craft bios, and added safety features, hoping to attract users willing to pay for such perks.

Schmooze is also touting its AI-driven features, and said that the new funds will be used to enhance its AI engine as well as for growing the company, according to Economic Times.

Bumble plans to enhance its platform with new AI-powered features in the next few months, particularly in the areas of profile creation and conversation support.

According to Tech Radar, Bumble CEO Lidiane Jones spoke at the Goldman Sachs Communacopia technology conference in mid-September and offered the new plans of where Bumble is headed. She said the company was focused on developing AI tools to enhance user experience.

One tool she mentioned was an AI-driven feature to help users pick out photos for their profile, similar to what Tinder launched, to help improve matches.

Gay dating app Grindr has launched a new online show called Host or Travel, which explores different “gayborhoods” (or gay-friendly neighborhoods) around the world, launched in tandem with testing its new travel-friendly “Roam” feature.

According to the trailer for the show, Host or Travel features specific cities with prominent LGBTQ communities, and looks at their local cultures, nightlife, and events that might interest Grindr users. The show has featured destinations like Madrid, Spain; Rio De Janeiro, Brazil; Los Angeles, U.S.; Zipolite, Mexico; Berlin, Germany; and Malta.

The show centers on singles traveling to these key destinations and using the Grindr app to meet locals who can share insider knowledge and give them a peek into the gayborhood in each city, including private parties and hole-in-the-wall bars.

According to Mashable, Grindr is developing an interactive map to help users find LGBTQ-friendly hotspots in their cities like those featured in the show. The company is also highlighting its Roam feature which lets Grindr users temporarily set their location to anywhere in the world so they can chat with local matches and make plans ahead of a trip (similar to Tinder’s Passport feature).

Popular dating apps like Tinder, Bumble and Grindr are building and testing out virtual wingmen and other AI-driven tools on their platforms to help generate icebreakers and offer instant feedback, according to a new feature in The Financial Times.

Grindr chief product officer AJ Balance told the Financial Times that the gay dating app’s chatbot assistant called Grindr Wingman would help users with their dating “pain points,” like helping them initiate flirty conversation via curated prompts based on user profiles and chat histories.

“It’s that friend in the bar who’s helping you to ask someone out — but in the virtual context,” Balance told FT, saying that using AI in this way could help take the hard work out of online dating.

Image: Tinder

Tinder has released new features and added perks in time for college students headed back to campus. The move signals the company’s continued priority to market to younger Gen Z singles.

One interesting perk is that Tinder will offer college students a 50% discount for any of its premium services of Plus, Gold, and Platinum, according to Tech Crunch. This comes after the dating app company has struggled to retain paying users, reporting a loss of 400,000 paying users in the last quarter.

Tinder also announced a series of updates to Tinder U, its in-app feature for college students to find others on their campuses to connect with. One new feature for Tinder U includes new badges to add to their profiles, such as graduation year, major, clubs they are a part of, and their fraternity/ sorority life.