Match Group

Dating app Plenty of Fish partnered with The Meet Group to launch a new livestream video feature as more people around the world turn to dating apps for connection. But POF has a rocky history with video chat features, and had come under fire as recently as last year because scammers were creating fake invitations and taking advantage of users trying to access the feature. 

The company hopes that the newest version backed by The Meet Group, which provides livestream technology to apps, will give users a more positive and secure experience. The Meet Group also has a few dating apps of its own – Meet Me, Skout, LOVOO, Tagged and Growlr which use video features. In fact, one of the highlights of the new POF feature is that users can earn diamonds from other users in response to a livestream, which is also a part of Meet Me’s platform. 

Image: Tinder

In the midst of an unprecedented global pandemic that is forcing people to isolate in their homes, Tinder is waiving fees for its premium Passport feature. 

Passport provides a way for people to connect with those outside of their current locations. Previously, it was available through Tinder’s Gold and Premium paid services. With this move, Tinder users can connect for free with friends from their hometowns, or with relatives across country or those living in other parts of the world. 

This offer will be available through April 30th and extend to users all over the world. Tinder hopes that it will encourage its members to virtually connect beyond dating, according to Tech Crunch.

Virtual Dating Increases in Popularity

Popular dating apps Tinder and Bumble have not seen a drop-off of users since the coronavirus was declared a global pandemic and people began isolating at home; in fact, user activity has spiked over the past few weeks.

Roughly 25 percent of Americans have been ordered to stay home and avoid gathering with others according to a report by CNBC. But dating app users aren’t letting this deter them – instead, they are opting for virtual dates as they work from home and isolate from others.

A report from Mother Jones said that from March 12-22, Bumble saw a 21% increase in messaging among Seattle users, one of the first cities affected by the growth and spread of the virus. Two other hot spots, New York and San Francisco, saw a 23% and 26% surge in messaging, respectively. A total of 87 million people use the app worldwide.

Coronavirus is affecting everyone around the world, and dating apps are pivoting to address the situation as it impacts their users.

Tinder has already put ads on its app that link to the CDC website with helpful tips on hand washing and social distancing. Grinder has also issued warnings to its users about practicing safe hygiene. 

OkCupid has seen an increase in use and has added some conversational prompts related to coronavirus, since that’s what daters want to talk about the most, especially in areas like New York where the virus has hit hard.

As the coronavirus becomes pandemic, OkCupid users are choosing to search for love and keep on dating.

According to Yahoo Finance, a whopping 92 percent of American OkCupid users said they are willing to date during the coronavirus outbreak. Overall, 88 percent of users across the globe are willing to date at this time. OkCupid also noticed a 7 percent increase of conversations between users in the first week of March, according to an internal questionnaire the company sent to its users. 

It’s important to note, as Yahoo Finance pointed out, that it wasn’t clear in the questionnaire if “going on dates” meant in-person or virtually over an app, through Facetime, Skype, Zoom, or other web-based means. That could be an important distinction. Dating.com surveyed singles during the pandemic and found that as many as 82 percent were turning to dating apps to meet people and go on virtual (online) dates.

Image: hinge

Dating app Hinge wanted to get people meeting IRL back at the beginning of March. This promotional effort offered $100 to users who take a break from the app for one day to go on a date.

For those who wanted to cash in, Hinge required users to go on a date on Friday March 6th and discontinue using Hinge for the next 24 hours. The date the company chose coincided with the National Day of Unplugging.

According to Yahoo! Fianance, users were given a simple set of instructions to follow: log in to the app to set up a date for March 6th. At 4:00pm EST on that day, users were instructed to open their apps and hit “pause your account” before closing the app. Hinge asked that they note the time, because the app will need to be paused for a full 24 hours in order for the user to qualify.