General News

Dating App Executives to Meet with Australian Officials Over Safety Concerns

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  • Wednesday, January 04 2023 @ 09:48 am
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eSafety Commissioner Homepage

Executives from dating app companies operating in Australia have been called by the country’s officials to meet and discuss how to address safety concerns and the high rates of assault on their platforms.

According to Epoch Times, the talks will take place in early 2023, and focus on both legislative and security measures to address the problem. This comes in the wake of the Australian government’s move to allow its eSafety Commission to “regulate illegal and restricted content no matter where it’s hosted including on online app distribution services and search engines.”

The push for action come about because of a report released in October by the Australian Institute of Criminology, according to the Epoch Times, in which a jaw-dropping 75 percent of respondents said they had been subjected to some type of sexual violence via dating apps over the past five years. Researchers also found that a third experienced abuse from someone they met online dating, which included “sexual assault or coercion, reproductive and sexual-health-related abuse and in-person image-based sexual abuse.”

Despite Falling Stock Value Analysts Eyeing Grindr for Revenue Potential

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  • Monday, January 02 2023 @ 10:42 am
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Bumble Share Price Chart

After a rough patch at the end of November where the newly launched stock for dating app Grindr hit an all-time low, it is now looking more promising for potential investors.

Seeking Alpha reported that shares on November 29th opened at $8, reaching a high of $9 before falling to $6.52 in the late afternoon. The stock had only debuted on November 18, following its merger with SPAC Tiga Acquisition Corp which valued the combined company at $2.1 billion. Shares of the combined company rose over 500 percent before closing its first day at $36.50, but then plunged the next day and did not recover through the end of November and into December.

Grindr however released its third quarter earnings report in early December, noting that revenue for the quarter was up 32 percent year-over-year to $50.4 million, and year-to-date revenue was up to $140.5 million. 

Tinder Launches “You Up” Campaign in India

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  • Friday, December 30 2022 @ 07:35 am
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Tinder You Up Marketing Campaign for India

Tinder has launched a new ad campaign in India called You Up, aimed directly at young singles to show them the fun, adventurous side of dating apps.

The ad focuses on a young woman looking for exciting new experiences, not necessarily a relationship, and there’s a magical element to her journey. The ad opens with her matching with a man, and she reaches into the app screen to take his hand as they jump off a building and into a karaoke bar where they have a fun, flirtatious night.

The next scene shows her matching with a woman, where they are in a parking lot dancing and then take a drive together, a slower and more romantic experience. She matches with another man after this, where they take a swim in the ocean before she drops him at the train station - and before meeting her next date.

Bumble Launches Video Campaign to Address Dating Stigmas in APAC Countries

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  • Wednesday, December 28 2022 @ 10:08 am
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Dating app Bumble has launched a new series of videos catering to countries within the Asian-Pacific (APAC) market, specifically India, Singapore, and The Philippines, to lessen the stigma surrounding its dating app premise: that women make the first move.

APAC countries, especially India, are fast-growing markets for dating apps as younger daters opt for technology over traditional dating methods like matchmaking. However, approaches to dating and matchmaking vary greatly between countries according to Lucille McCart, communications director for Bumble APAC said in an interview with The Drum. For example, religion and religious customs are more important in Singapore and the Philippines compared to markets like Australia and New Zealand.

As a result, Bumble has launched new videos catering to specific markets. The videos for Singapore and the Philippines are called “It Starts With Hello,” designed to create more levels of comfort for women starting a chat over the app. “In Singapore, 87% of people surveyed believed that men should take the lead and only 7% said that this is what is expected of women. Things are slowly changing in this regard, and Bumble is here to advocate for further progress,” McCart told The Drum.

Tinder Users Choosing AI to Message Matches

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  • Monday, December 26 2022 @ 09:30 am
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Tinder Users using ChatGPT for Content

Singles on Tinder are turning to ChatGPT, a new app launched by OpenAI to create AI-designed messages.

Once Tinder users match with someone, many are turning to ChatGPT for an opening message based on their shared interests, according to Mashable. ChatGPT then generates an original opening message, which the user can copy and paste to get the conversation going. One longtime user said that he used ChatGPT to generate a poem for a woman he was messaging, which captured her attention when she admitted that nobody had ever written a poem for her before.

Singles on Tinder are revealing this new dating app strategy over TiKTok according to Mashable, and it’s working for them. The caption for the dater who used the poem to capture the attention of his date posted a video of his strategy, declaring the service to be the “future of Tinder.”

OkCupid Study Shows Sex Positivity and Open Relationships on the Rise

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  • Friday, December 23 2022 @ 10:04 am
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  • Views: 986

OkCupid recently surveyed its users regarding their attitudes about dating going into 2023, finding that singles are more interested in open relationships and discussions about sex.

OkCupid had nearly 10 billion responses to matching questions in 2022 which revealed what singles will be looking for in 2023.

In addition to the pandemic’s impact on dating habits in general, younger daters are driving conversation around mental health, sober dating, and attitudes towards relationships and sex, according to OkCupid’s blog. Open relationships have been around for a while, but now young daters are challenging the stigma that has always been attached to them. Over the summer, OkCupid found that there was a 26 percent increase in mentions of “ENM” or “ethical non-monogamy” compared to the beginning of 2022, and a 42 percent increase compared to last summer.

Attitudes towards open relationships have shifted globally – with 30 percent of OkCupid users saying they would be interested in an open relationship (about 8.5 million singles), with Gen Z and Millennial daters being the most interested in ENM. The numbers are highest among European daters, with 49 percent of singles in Spain saying they would consider an open relationship, 46 percent in Switzerland, 40 percent in the Netherlands, 39 percent in Germany, and 37 percent in Italy. Brazil, Australia, and Canada had 35 percent, 34 percent and 31 percent of users interested in open relationships, respectively.

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