Queer Dating App Archer Launches Across U.S.
- Friday, October 27 2023 @ 12:59 pm
- Contributed by: kellyseal
- Views: 1,003
Match Group’s new queer dating app Archer launched nationwide on October 11th, which was also National Coming Out Day. And to celebrate, the app hosted parties at popular gay bars across the country.
The app’s headquarters is based in Dallas and Austin (also Match Group’s headquarters), which have some of the country’s most active LGBTQIA+ scenes. Prior to launch, the app was tested in the New York and Los Angeles markets and saw early success, especially among younger users. The company points out that 62 percent of people on Archer were 35 years or younger, according to Culture Map Austin.
The launch parties and events taking place in major cities (though not Austin), are in line with Archer’s mission: an app designed to foster a social environment. The app is marketed as a “social first” app, allowing users to express themselves through photos, messaging (including group messaging), and connecting without any kind of preset label. In fact, the profiles are arranged in feed and grid view options typically found in social media, rather than on dating apps.



