Advice

Tinder Drops New Ad Campaign 

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  • Monday, December 20 2021 @ 06:59 am
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Tinder Launches Ads for Explore

Tinder just debuted a new ad campaign in time for the holidays, one of the busiest times of the year for dating app users. The company hired creative agency Mischief@NoFixedAddress to appeal to young Gen Z daters, its target audience.

According to The Drum, the new ad tagline is “you’re not for everyone,” and highlights in a funny way some unusual passions of singles that not everyone will find endearing. The ad is meant to assure its users that no matter how unique their interests are, there will always be someone who’s into the same things.

The first ad features a woman doing astral projection from her living room floor surrounded by candles who loses her zen focus when a roommate wanders in.

US Surgeon General Partners with Hinge to Offer Pandemic Dating Tips for Cuffing Season

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  • Monday, November 08 2021 @ 03:12 pm
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Hinge and Surgeon General Partner for Cuffing Season

Dating app Hinge teamed up with US Surgeon General Vivek Murthy to talk about safe dating practices during a pandemic, specifically as we gear up for “cuffing season.” Murthy stresses that dating and interpersonal connection are important, so it’s good to have some tools for doing it safely.

The six-minute video captures Murthy behind an official podium as he offers specific tips for daters meeting face to face. He advises daters to get vaccinated before meeting others, which is the “single most important thing we can do” to prevent serious side effects or even death from Covid-19. Then he advises singles to ask their dates if they have been vaccinated too, so that the risk of meeting is low for both parties.

Murthy also asks people to plan an outdoor date if at all possible to reduce risk of transmission, and also to do rapid (same day) testing to ensure neither one of you is positive and to prevent the spread of the disease further. 

Tinder India Releases New Film about Consent

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  • Wednesday, October 06 2021 @ 11:12 am
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Let's Talk About Consent Website Screenshot

Tinder India has created and released a new film for its users about consent and what it looks like in modern-day dating culture. The purpose of the new film Closure is to spark conversation among daters and to help them create healthy boundaries. 

According to Business Insider India, the film centers around a young woman named Ria and her estranged ex-boyfriend Ved. The film starts with the two of them meeting on a beach and flashes forward through their budding romantic relationship. Then the movie cuts to a disturbed Ria and confused Ved sitting across from each other after some time has passed, having a difficult conversation about what drove them apart. We soon learn that Ved didn’t ask for her consent on their last night together. “You didn’t say no,” he insists, where Ria says “but I also didn’t say yes. I wish for once, you had asked.”

Ved later asked if she was seeing anyone, and it flashes to her budding new relationship with a man who does the things she longed for Ved to do – he asks permission before he kisses her or holds her hand. She also exercises more power in this new relationship by voicing what she wants, something she realizes she didn’t do while she was dating Ved. She has moved onto a happier, healthier relationship. 

FTC Warns LGBTQ+ Dating App Users About Growing Threat of Scammers

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  • Friday, October 01 2021 @ 10:57 am
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The FTC in mid-September issued a statement urging people using LGBTQ+ dating apps to be cautious amid the growing number of scammers who operate on these apps.

Apps like Grindr and Feeld were named in particular as the FTC warned of an increasing number of scammers who seek explicit photos and then use them to extort money. According to Consumer Reports, the attackers pose as interested romantic partners and chat with intended victims. These scammers send explicit photos quickly, seeing who responds with a similar photo in return.

The next part plays out like an episode of Black Mirror, where if the victim does send an explicit photo in hopes of connecting in person, the attacker quickly turns on them and uses blackmail to extort money. The attackers threaten to send the photo to the victim’s personal networks, including family and friends or even an employer unless they pay (usually via gift card). 

Popular Facebook Dating Groups to Try

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  • Friday, July 16 2021 @ 07:00 am
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Facebook Dating Groups

Are you wondering how to meet people over Facebook Dating? The easiest method is to focus on your interests and start joining groups through the dating app – you can connect with people who share those interests, and hopefully make a better match.

Facebook Dating offers groups for its users to join once they begin searching, making it a bit easier to find someone compatible with you. There’s no limit to the number of groups you can join, or how specific you want to be in your search. There are also a number of groups that offer tips and dating advice if you feel stuck or want to commiserate. If you want to find like-minded singles you can join niche groups like vegan daters, or if you’re not interested in narrowing your options too much, you can connect with others based on location.

Here are some popular groups that you might want to check out:

WooPlus Testing New Live Feature “Love Advisor”

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  • Wednesday, April 21 2021 @ 09:26 am
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WooPlus love Advisor

WooPlus, an inclusive dating app for curvy people, is testing out its new live feature ‘Love Advisor,’ which aims to help its users find love and curb bad behaviors like ghosting and endless messaging that leads nowhere, according to the company’s press release.

Love Advisor is a live support feature that will help users better communicate when they are using the app, offering real-time guidance so they can avoid some common dating pitfalls. 

According to the press release, Love Advisor will provide:

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