Tinder Drops New Ad Campaign
- Monday, December 20 2021 @ 06:59 am
- Contributed by: kellyseal
- Views: 2,038
Tinder just debuted a new ad campaign in time for the holidays, one of the busiest times of the year for dating app users. The company hired creative agency Mischief@NoFixedAddress to appeal to young Gen Z daters, its target audience.
According to The Drum, the new ad tagline is “you’re not for everyone,” and highlights in a funny way some unusual passions of singles that not everyone will find endearing. The ad is meant to assure its users that no matter how unique their interests are, there will always be someone who’s into the same things.
The first ad features a woman doing astral projection from her living room floor surrounded by candles who loses her zen focus when a roommate wanders in.





