Statistics

It appears that online dating has become very popular in Brazil. There are currently 62 million singles living in Brazil and according to ComScore, 5.6 million of these singles visit online dating sites every month.

Plenty of Fish launched their dating service in Brazil last September and in 9 months they have grown to have about 80,000 Brazilian members logging in each day. This is a huge accomplishment and probably makes them the most popular dating site in Brazil. Since January of 2012 visits from Brazil to POF.com have increased by 64 percent.

To find out more about this dating site you can read our PlentyOfFish review.

What wins out on online dating sites: job status or social status?

Where are all the sensitive men hiding?

Those are the questions answered by two new dating studies, conducted by Lovestruck.com and Chemistry.com.

Lovestruck.com's new profile verification service, called "Lovestruck Verified," has revealed a significant difference between genders in what matters to members when authenticating their dating profile. Lovestruck Verified helps combat online dating fraud by cross-checking users' profiles against the 'Big 3' social IDs: LinkedIn, Twitter, and Facebook.

Lovestruck found a clear preference between genders for which types of verification were used. Male members are 36% more likely than women to verify their profiles, including their job titles, via their their LinkedIn accounts. Women, on the other hand, are 39% more likely than men to cross-check their photos, age, and relationship status against their Facebook accounts. Twitter is the least popular of the three options and shows no difference between the sexes. What does all that mean? It seems that men are more interested in verifying their job status, while women prefer to authenticate their social status.

In other online dating research, Chemistry.com ranked America's Top Ten Cities to Find a Sensitive Man in January, hoping to help single gals find a special someone around Valentine's Day. They found that the highest concentrations of sensitive men are located along the east coast, from Florida to New York, with three popular vacation destinations taking the top three spots: Pompano Beach in Florida, Roanoke in Virginia, and West Hollywood in California. Ann Arbor, Michigan, known for being a college sports town, ranked as the least likely place to find a sensitive man.

Dr. Helen Fisher, Chief Scientific Advisor to Chemistry.com, weighed in on the findings: Sensitive men, known as Builders, are traditional. They deeply value loyalty, duty, respectability and proper moral conduct. They want to do the "right" thing. Builders go way out of their way to keep their social relationships running smoothly. So they watch, listen, and gauge what they need to do to help others and they do it naturally. It's these chivalrous qualities that make a sensitive man."

Rounding out the top ten are:

1. Nashville, Tennessee
2. Buffalo, New York
3. Sarasota, Florida
4. Greenville, South Carolina
5. Wilmington, North Carolina
6. Indianapolis, Indiana
7. Staten Island, New York

For more information on one of the dating sites mentioned in this article, please read our review of Chemistry.com

Spark Networks fourth quarter and full year end results were released on March 1st. For the last quarter revenue was $12.9 million and for the entire 2011 year it was $48.5 million. The net loss for the reported quarter was $1.1 million which gave the year 2011 a total net loss of $1.6 million. As a whole revenue was up 19 percent when compared to 2010 and up 27 percent when quarter 4 in 2011 is compared to quarter 4 in 2010. This is in large part thanks to the Other Affinity Networks which saw revenue increase by 78 percent throughout the year.

Subscribers also grew 21 percent for the year and 32 percent in quarter 4 (when compared to the same quarter in 2010). Average paying subscribers for the entire company for quarter 4 2011 was 212,850. For the year the number of average paying subscriber was 196,850.

Spark Networks 2 big sites are JDate (which is part of the Jewish Networks) and Christian Mingle (which is part of the Other Affinity Networks). Subscriber and revenue remand flat for the Jewish Networks. Revenue for quarter 4 was $6.9 million with 87,101 subscribers. The Other Affinity Networks saw revenue of $5.9 million and 123,139 average paying subscribers for quarter 4, 2011. When compared to last year's quarter revenue increased by 114 percent and subscribers increased by 89 percent.

For the full 2011 Q4 release visit the Spark Networks News Room.

Related Story: Spark Networks Third Quarter 2011 Financials

Plenty Of Fish is reporting that they had over 300 million monthly visits to their Android and iPhone apps last month. I am not sure if they mean they had 300 million visits to their respective app pages on iTunes and Android Market or if members used the apps on their phones a total of 300 million times (probably the latter, but how can you visit an app, I thought you used an app).

Plenty Of Fish is also seeing mobile traffic increasing by 3 percent every week with 40 percent of all United States signups now coming from mobile phones and tablets. iPads saw an increase of usage by 88 percent alone from December 2011 to January 2012 (must be those Holiday presents). All this traffic equals to over 3 billion page views a month coming from mobile apps. Wow, that is a lot! I never expected such a large percentage of signups would come from mobile devices already.

I guess the iTunes PlentyOfFish app description needs an update though, as I write this post it currently states that Plenty Of Fish has over 145 million monthly visitors and 38 million users.

To find out about this dating service and their mobile apps you can read our Plenty Of Fish review.

Between Christmas and the New Year last month Mamboo.com users on average viewed 40 percent more pages. New subscriptions are also up by 38 percent and members are also sending 30 percent more online gifts. The most important statistic is probably that the number of messages members sent, doubled during this time period. This all points to a very active dating service.

Mamboo also sees a busy January this year. They forecast a 60 percent increase in traffic in the first two weeks alone this month. Between Christmas and Valentine’s Day is the peak season for dating services so most sites will see an increase in traffic.

For more information about this story you can read the press release.

According to OPW Plenty of Fish had a Christmas party in which 40 employees went to a high class resort for 2 days and nights. It's good to see that the company values their employees. One of the many ways in which a company can help drive success is to make sure that their employees are happy and passionate about the company's product.

By the way, the last time we had an employee count at POF was in 2009 and it was only 4. They certainly have grown in a few short years.