The Rise Of Mobile Dating

Mobile
  • Wednesday, December 07 2011 @ 07:52 pm
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If the lightening-fast speeds of email and text messaging aren't fast enough for you, there's a new way to meet your match: mobile dating. According to AreYouInterested.com and SNAP Interactive, 61% of Are You Interested members are now more likely to hook up on a mobile dating app than on an online dating site. Is it possible that online dating, once hailed as the way of the future, is already becoming a thing of the past?

4 out of 5 of the 50,000 singles surveyed said they now prefer mobile dating to online alternatives. While I don't think that online dating will be going anywhere anytime soon, it's impossible to ignore the meteoric rise of mobile dating. These days it seems like everyone is glued to their smartphones, so it's hard to beat the accessibility of dating apps and the promise of instant dates they offer.

AreYouInterested.com found that the top 10 cities for mobile dating in America are:

  1. New York
  2. Chicago
  3. Dallas
  4. Washington
  5. Houston
  6. Los Angeles
  7. Atlanta
  8. San Francisco
  9. Denver
  10. Minneapolis

Internationally, they found that London, Melbourne, and Hong Kong are also home to some of the most active mobile daters.

So what are all those tech-savvy singles doing when they sign into mobile dating apps?

Are You Interested found that almost 600 profiles are viewed each minute on their app, with the average user viewing more than 20 profiles per day. Mobile dating is popular with the young, plugged-in, 18-25 crowd, who make up 47% of the app's user base. But that means that the majority of users, fall outside of that range, proving that older daters aren't as technologically challenged as you might think!

The survey further proved the growing popularity of mobile dating when it looked at some of the connection stats of Are You Interested's app. The average user sends approximately 5 messages per day over the app, and 9 conversations are started between members each minute. 1 person logs into the application every minute because a potential match is nearby, and almost 50% of active users have 3+ dating sessions a day. I'm not always great at math, but that sounds like a lot of daily dates to me.

Mobile dating is nowhere near ready to overtake the massive phenomenon that is online dating, but it's it's rapidly becoming a force to be reckoned with.

What do you think, daters? Is mobile dating a passing fad, or the future for technologically-inclined singles?

See Are You Interested's infographic here.