eHarmony is a Winner in the Customer Service Category
- Wednesday, September 10 2008 @ 01:20 pm
- Contributed by: Editor
- Views: 3,176
eHarmony won Silver in the Customer Service category for the 2008 Gartner and 1to1 Customer Awards. Gold went to Overstock.com with Bronze being received by Cricket Communications. You ask, who is 1to1? Quoted from their website:
1to1.com is a personalized Web site developed by Peppers & Rogers Group to help people interested in CRM and one-to-one marketing find information and resources to create more loyal, profitable relationships with their customers by treating different customers differently. The site is built around the four-step IDIC methodology of Don Peppers and Martha Rogers, Ph.D. - identify your customers, differentiate them based on value and need, interact to learn more about what they need and then customize your products and services to meet their needs.
eHarmony is a client of 1to1 Media and it is nice to know they are taking an interest in customer service to help not only the company's bottom line but to improve the overall experience of members at eHarmony. Too often dating sites rely just on FAQs and Help sections built into the website. Paying customers need more than this. Emails and calls to customer support need to be tailored to the member. Dating Sites should be exceptionally good at this since they already have a lot of personal information about the member and hopefully they keep track of the members usage pattern of the dating service as well. Simply substituting a members name in a stock email doesn't work anymore, people are smarter than this.
See the complete winners and category list Winners here.
For more information on eHarmony, read our review.
