General News

I found more information about the new Match.com Platinum membership package that will soon be available to all members (from this Story). Match.com already has information available under the Help section when you log into the dating site. It is under the Searching and Dating section and the topic is called Platinum. The first thing I saw was this new membership package is available in some test markets. This means most members will not see the new package in the upgrade area but some of you will. Please comment on this story if you have any pricing information or where the test markets are. The help section also confirms that with this subscription 100 percent of Match.com members will be able to respond for free to your emails and Instant Messages. I'm glad they included IM in the package. Platinum members are identified by an icon on their profile (visible to only non paid members). The Help section also mentions that free members can contact you for free. This is a huge bonus for members. Most paid dating sites who allow free members to contact other members only allow this once the paid member has initiated communication. Match.com definitely has taken a bold step here and turned their dating service partially free.

The Platinum membership may also be purchased as an add-on to any existing membership. No cost information is available at this time. I believe also the Platinum subscription package is available to only online daters in North America.

While I was on Match, I noticed the new Smart Search feature has received an additional upgrade. The results page has been updated to include a Refine Your Search section. This allows you to easily refine your search scope for the following attributes, photos available, age ranges and location ranges. For each attribute range it also gives the total number of profiles which fit within the range.

For more information on this award winning online dating site, read our Match.com review.

PlentyOfFish.com has had some features updated last weekend and has dropped the paid virtual gifts. The virtual gifts lasted a little more than a month and a half. The only reason given according to Markus on his blog for dropping them was, "not really core to what we are doing". Markus has been looking for more ways to make money on his site and this was his first foray into offering a paid feature on PlentyOfFish.com. Obviously people didn't use the paid virtual gifts to often. I'm thinking the prices where to high. It cost between $12 to $30 to send a virtual flower to a member. Maybe lowering the prices by at least half would have made a difference?

I'm thinking Markus still has some ideas up his sleeve for other paid features on his dating site. Maybe charging for better placement in search results or a profile highlighted option?

David Evans of the Online Dating Insider, had an interview with Mandy Ginsberg who is the Match.com GM for North America. She let David know about a few things that will be coming to Match.com in 2009. The main thing we have to look forward too is the new Platinum membership package. Not much is know yet, but apparently Platinum members will be able to contact all member types, including free users. This means members now have the ability to communicate with anyone on Match.com and they will not have to worry if the user can reply back or not without paying first. Other dating sites have started to allow this and I am glad to see Match.com following suit.

I could of sworn I wrote about Match.com's Platinum package before but I couldn't find anything mentioned on my site. Through a Google search I did find what I was looking for. Match.com currently does have a Platinum package. You can find it here and I believe it was started a couple years ago. It currently is a premium matchmaking service offered by Match.com but is not directly tied to the dating site. The service is only available in Dallas, Texas where the Match.com head office is located. This is a personalized service where you and a matchmaker work one on one to find your ideal match. I wonder if Match.com will be either dropping this service or renaming it to avoid confusion?

Back in June 2007, a lawsuit was filed against True.com (TrueBeginnings) by Thomas Wong at the District Court of Dallas County, Texas. Mr. Wong at that time (and I believe he still is) was represented by the law firms Tycko & Zavareei LLP and Crews, Shepherd & McCarty LLP. The lawsuit is primarily about the billing and renewal practices of True.com and the difficulties members have in canceling their accounts.

The Online Dating Insider has posted new information regarding this lawsuit. True.com’s motion for summary judgment was denied on December 3rd, 2008 and Mr. Wong's class action lawsuit will now be able to move forward.

For information on the original filing in 2007 visit The Earth Times.

As with North American dating sites (see Story), the European online dating sites have seen a boost in memberships during the downturn in the economy. Match.com International UK and European dating sites saw a pre-tax profit of £3.67m ($5.6 million US) in the year to December 31 2007. The year before they saw a loss of £2.19m ($3.4 million US). In the third quarter this year Match International saw a 6 percent increase in paying members. For the next few years Match foresees Europe driving it's growth as the North American online dating market slows. Last year the UK and Scandinavia was where Match.com International saw its best growth.

Other dating services like those run by WhiteLabelDating.com saw members grow over the last year in the United Kingdom by 250 percent to over 1 million members. Nielsen Online is also reporting a 15 percent increase in unique visitors to online dating site November 2008, when compared to 2007. For European dating sites in the last year the total number of visitors have increased by 20 percent. The year before it was 9 percent.

For the full story visit The Telegraph. Read our Match.com UK review for more information on this popular dating service.

On Wednesday January 7th Lavalife announced their search for Canada's 10 most eligible singles. This is the third year in a row for the event.

All singles have to do is sign up for free to become a member of Lavalife.com, have a great photo and a creative and engaging "In My Own Words" profile. The deadline to enter is Tuesday, February 3, 2009.

On February 18, the judges will announce 30 semi-finalists. At this point the public can visit Lavalife and vote for Lavalife's 2009 Top 10 finalists. On March 11th Lavalife will announce the 10 winners.

The winners will receive a 3 day trip to Toronto and tickets to Lavalife's Red Hot Affair. The grand prize is $10,000 and the runner up will receive a all-inclusive trip for two to Negril, Jamaica, courtesy of Bel Air Travel.

For the full press release, read it at Newswire. For more information on this online dating site, read our Lavalife review.