Hinge Launches New Online Store Around Its Mascot Hingie
- Monday, January 27 2020 @ 05:22 pm
- Contributed by: kellyseal
- Views: 1,580

Dating app Hinge is looking to capitalize on the popularity of its new mascot Hingie. The company just launched an online store selling Hingie-related products, according to AdWeek.
Hinge launched a new marketing campaign in 2019 saying that the dating app was “designed to be deleted” to promote its focus on long-term relationships. The company created TV and web spots featuring a cuddly-looking square named Hingie that proceeds towards its own demise as a couple who meet over Hinge get closer, until they finally delete the app – and Hingie along with it.




