Features

Image: @wongmjane

Dating app Tinder is testing more new features, one of which was briefly disclosed in an earnings call earlier this year by Match Group.

The new features are described as “conversation starters” to help initiate messaging between users and to keep them more engaged. One of the features is a conversational prompt, which encourages users to respond to a question or finish a sentence so that their matches get a better idea of who they are. The second feature allows users to post photos, looping videos and other content that can only be seen by their existing matches, according to Tech Crunch. This is also intended to strike up conversations in a more personal, unique way.

Match Group announced the roll out of new filter features for its star dating app Tinder, following suit with Bumble, who rolled out similar features late last year.

The filter features include both free and paid options, according to Tech Crunch, but Match Group did not disclose many details, other than comparing the features to Tinder U, which filters matches solely to other nearby college students. 

Match Group aims “to make the utility of Tinder better and more efficient,” according to CEO Mandy Ginsberg, who just announced she’ll be leaving the company after fourteen years at the end of February. 

It seems like almost every Tinder user has a horror story. For some, it’s a first date that looks nothing like their photos. For others, it’s being ghosted after weeks of messaging back and forth. And for many, it’s connections that end in harrassment, discrimination, insults, unwanted sexual advances and other ills that online dating has become notorious for.

Tinder is hoping to curb behavior that violates its community standards with a recent update. The company announced in a blog post that it will now use artificial intelligence to detect offensive messages before they reach their intended recipients. The feature, called Does This Bother You?, is powered by machine learning and aided by human members of the Tinder community. Similar technology also plays a role in Undo, an upcoming feature that will allow Tinder members to take back a message containing potentially offensive language before it’s sent.

Match Group announced its investment in and partnership with safety platform Noonlight to roll out a series of safety tools across its apps, including a “panic” button for emergencies.

According to Tech Crunch, the new feature will allow users to discreetly summon emergency services through the app if they are feeling uneasy or need assistance while on a date. The user can input information about their dates, including when and where they are going and with whom. They can then share their location so the app tracks them during the date, and hit a panic button if they feel unsafe. The panic button connects the user with Noonlight’s dispatchers, and if needed, Noonlight will alert emergency responders to their location. 

Dating app Hinge is looking to capitalize on the popularity of its new mascot Hingie. The company just launched an online store selling Hingie-related products, according to AdWeek.

Hinge launched a new marketing campaign in 2019 saying that the dating app was “designed to be deleted” to promote its focus on long-term relationships. The company created TV and web spots featuring a cuddly-looking square named Hingie that proceeds towards its own demise as a couple who meet over Hinge get closer, until they finally delete the app – and Hingie along with it.

Grindr G4E Homepage

In an effort to protect users around the world, Grindr has announced new safety features and unveiled a ‘Holistic Security Guide’ in six languages. These releases are designed to help queer users navigate dating in countries where a culture of homophobia, biophobia and transphobia puts them at risk.

Scott Chen, President of Grindr, said in a statement, “As Grindr has grown to become a vital part of the gay, bi, trans, and queer community, we feel a responsibility to provide important information and evolving tools to facilitate our users’ safe dating experience. Our work in improving the well-being for the LGBTQ community around the globe is far from finished, but we are proud of these additional features to help provide a safer platform for our users.”