Studies

Dating apps are struggling right now, and many Gen Z women are looking to other platforms like LinkedIn and Instagram to meet people.

A new article in The Financial Times cites a poll from Mintel that found that 47 percent of men between 18 and 34 had used a dating app or website to meet someone this past year, compared to only 25 percent of women of the same age.

“Trying to engage young women is the biggest struggle for dating apps,” said Rebecca McGrath, associate director for media and technology at Mintel. “Significant gender skew means it is harder for men to find matches and, subsequently, women often become bombarded, making the experience worse for all.”

A new survey from Forbes Health has revealed that a whopping 80 percent of Gen Z and Millennial respondents said they are burned out from dating apps.

Forbes surveyed 1,000 singles over eighteen years old who had used a dating app in the past year and found that 40 percent of people feel burned out because they have been unable to find a good connection with someone on an app. Meanwhile, 35 percent say it’s due to being disappointed by people, and 27 percent say it’s because they have been rejected.

Interestingly, twenty-four percent say they feel burned out because of having repetitive conversations with many matches at once, 22 percent say it’s due to swiping, and 21 percent say it’s from all the time they spend on the apps, according to Forbes.

Image: Tinder

A new study by dating app Tinder shows that women and men have major misconceptions about what each other wants from dating apps.

According to USA Today, Tinder’s “Green Flags Study” polled 8,000 heterosexual men and women between 18-34 years old across the U.S., United Kingdom, Canada and Australia to see what people think of the opposite sex when it comes to using dating apps. Researchers pointed out that both men and women who identify as straight were quick to make assumptions about what others actually want out of Tinder, and turned out to often be wrong.

More than half of male (53 percent) and female (68 percent) respondents said they are seeking a romantic relationship.

A new study from the research team at Mozilla has found that dating apps are collecting and selling more information than its users might be aware of.

According to The Washington Post, Mozilla found that 80 percent of the dating apps they reviewed – which include popular apps like Tinder, Bumble, and Hinge among others – may share the personal data of users with their advertisers. In fact, the privacy policies that users must agree with to use these platforms make it clear that their personal information could be sold. But how many are reading the fine print?

Spark Networks’ privacy policy was particularly specific and alarming for its apps JDate, Christian Mingle and Elite Singles. It stated that the apps might collect “sensitive information” including political affiliation, union memberships, and your “sexual preferences and experiences,” according to the Post.

Dating apps are adding geolocation sharing features to their platforms, but a new investigation found that it’s possible to identify the exact location of a user with stunning accuracy.

According to a new report from Mashable, a study by Checkpoint Research’s Alexey Bukhteyev found that trilateration can be used to find the precise location of a dating app user. Most dating apps use location filters to match people who are relatively close to each other, but trilateration can find the exact position of a user by measuring distances from multiple points, accurate to within a few meters. This technique can also circumvent privacy protections built into these apps.

Bukhteyev found this particularly worrying on LGBTQ+ dating apps, two of which were used in his investigation, according to Mashable. One of the issues is that in countries that don’t recognize the rights of LGBTQ+ people, local and government officials can locate and target dating app users with trilateration. Recently, officials in the Middle East were targeting people on gay dating apps, asking them to meet for a date, and arresting them when they arrived.

A new study has found that when dating app users can share disappearing photos with other users, it can increase matches and user engagement.

According to Phys.org, researchers found that enabling people to share photos that would disappear within a certain timeframe helped them overcome fears related to privacy and helped with conversation starters. Many dating app users are not willing to share personal details about themselves when they meet new people on dating apps, making it more difficult to connect and have deeper conversations, according to the study.

The large-scale randomized field experiment was conducted with more than 70,000 users of a China-based dating app. The experiment featured both a control group where subjects uploaded a photo that would stay posted, like in traditional dating app profiles, and a treatment group where users could upload ephemeral photos. They found that users in the treatment group sent more personal photos compared with the control group.