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App Industry Led by Tinder Tops $50B in Revenue for First Half of 2020

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  • Thursday, July 16 2020 @ 07:22 am
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Dating Apps Earnings for May 2020

The app industry saw revenue spike to $50.1 billion for the first two quarters of 2020, in part due to people isolating at home to prevent the spread of coronavirus. Dating app Tinder topped the list of non-game app revenue earners.

This marks a 23.4% increase from the first half of 2019 according to Tech Crunch, compared with a 20% increase for the same time period between 2018 and 2019. The data seems to also point to a growing new user base. First time app installs were up 26.1% in the first half of 2020 compared to the same time period in 2019, and reached a total of 71.5 billion downloads.

Topping the non-game app list was dating app Tinder, followed by YouTube, and popular social apps TikTok and Tencent. Netflix was the fifth-highest earner.

eHarmony Finds Quarantine Had a Positive Effect on Relationships

eHarmony
  • Tuesday, June 30 2020 @ 09:53 am
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The quarantine has had a Positive Effect on most Relationships

Dating site eHarmony has found that quarantine helped solidify new relationships at an accelerated speed as people partnered and navigated lockdown together. The company also found that it helped long-term couples feel more connected, too. 

Relate, a non-profit that provides mental health and counseling services, worked with eHarmony to gather the data. According to Good Housekeeping, they found that 63% of respondents say their relationship feels stronger after quarantining together, and 58% say they know they want to be with their partner forever.

GROWLr Introduces Live Video Chatting

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  • Friday, May 22 2020 @ 11:35 am
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Growlr introduces Video Chatting

GROWLr which calls it self "The Bear Social Network" is a dating service for gay singles. Late in April they launched live 1 on 1 video capabilities for both their iOS and Android apps. Since we are in the in the midst of the pandemic this one-on-one video chat feature is now free for all members. This gives GROWLr members the ability to connect with others through live video while still being safe at home and self isolating.

In a 2 week period at the end of April over 50,000 different members have tried out the live video on GROWLr. This averages out to 15,000 members everyday live video streaming with another member. These statistics shows people wanted the ability to do 1 on 1 video calling built into the app since it provides a quick, secure and easier way to meet and socialize with others during the pandemic.

POF Launches New Event to Help Users Virtually Date

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  • Wednesday, May 20 2020 @ 03:35 pm
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POF is taking virtual dating to the next level with a new initiative called NextDate Social Hours on its POF Live! platform.

NextDate is like virtual speed dating, where users have the opportunity not only to meet new people but also win prizes for participating. Users can go to POF Live! and hit the “go live” button to join while the speed dating hours are in session. They can join NextDate by clicking the heart at the bottom on their screens.

Once a user has joined NextDate, they will get paired with a potential match who has also joined. Then each of you is given some prompts to ask questions and get to know each other while other participants can watch and send hearts and other virtual gifts of encouragement, according to POF’s blog.

eHarmony Releases Video Date Feature

eHarmony
  • Friday, May 01 2020 @ 09:08 am
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eHarmony now has Video Dating

Dating app eHarmony has released a new feature called Video Date, in time to help its users form better connections over its app. This is especially timely as the world shelters in place from the outbreak of coronavirus.

Video Date is a one-on-one video chat service that is available within the eHarmony app. Touting its safety, eHarmony says the key distinguishing parts of its new feature are the security measures the company put in place. No member will be forced to exchange private information such as a mobile number, nor will they be “faced with the additional safety concerns associated with moving to an external platform,” according to the company’s press release

Plenty of Fish Adds Livestream Feature

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  • Monday, March 30 2020 @ 07:04 am
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POF introduces Livestreaming to their App

Dating app Plenty of Fish (or POF for short) is rolling out a new feature in the coming weeks to users that allows them to livestream video chat with potential matches.

The free livestreaming feature called LIVE! Is POF’s way of encouraging its users to “date from a distance” according to their press release. The company partnered with The Meet Group, Inc., a livestream technology service, to create the feature. 

It’s simple to use. There’s a “LIVE!” icon within the POF app that members can tap which takes you to a home page where you can see the most popular livestreams. You can tune in to a stream or create your own. It’s a way to “stay connected and create a sense of community from the convenience of home,” according to the company’s release.

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