Money

Dating app Grindr launched its initial public offering in mid-November and saw its stock quickly soar thanks to enthusiastic investors, and despite the recent downturn of tech and dating app markets. The stock rose more than 400 percent after it launched.

According to MarketWatch, the stock debuted at $16.90 on Friday November 18th, and hit a high of $71.51 before noon. It then closed out the day at $36.50. The LGBTQ+ dating app merged with Tiga Acquisition Corp, a special purpose acquisition company, and debuted that day on the NYSE under the symbols GRND and GRND.WS. Unfortunately, a week and a half later and now the stock has trading as low as $7.63.

"Today marks an important milestone not only for the team at Grindr, but for the LGBTQ community we serve," said Grindr's chief executive officer, George Arison, in a statement reported by NPR. "We enter the public markets with momentum, carried by our market leadership, strong financial performance and significant growth runway as we step up investment in our core product and services."

A new study by Dating.com found that while meeting people through online dating is at an all-time high, people are concerned about the cost of dating in real life.

The company reported that 52 percent of respondents said they are content to hold off scheduling dates to prevent themselves from spending money on clothing, gas, and transportation, let alone the costs of the date like buying drinks, food or an admission ticket to a museum or concert.

"The increase in prices of food, gas, clothing and many other products and services has left singles rethinking their usual dating habits and patterns as they make an effort to save money," Maria Sullivan, Dating Expert and Vice President of Dating.com, said in a press release.

Dating app BLK, which serves the community of Black daters, announced the launch of “Break the Bank,” a new finance-related campaign initiative.

The campaign promotes “financial literacy” and provides tips to users on how to weather inflation, according to The Drum. It was developed with help from networking collective The Gathering Spot and will be rolled out nationwide in time for Black Business Month. According to BLK, the idea came from the fact that black-owned businesses are particularly vulnerable right now, and are shutting down at twice the average national rate.

The Gathering Spot will send in-app notifications of financial advice to users, with topics like “How Increased Rates will Affect Your Money Flow” and “Tips to Grow Your Small Business to the Next Level.” The app will also be encouraging users to shop at Black-owned businesses with its #BlackSummerSpend campaign on social media channels.

Dating app Tinder said that it would be ending the controversial aged-based pricing structure for its premium service Tinder Plus by the end of the second quarter.

The news follows a recent UK study that found users were paying wildly different prices to access Tinder’s premium service, typically based on age, which raised questions about discriminatory pricing.

According to Buzzfeed, the Mozilla Foundation and Consumers International took up where the UK consumer watchdog Which? and Australian consumer advocacy organization Choice left off when they first pointed out the issue of price discrepancies on the app. The researchers at Mozilla and CI didn’t find statistically different prices based on race, gender or sexual orientation, but did find it among different age groups.

A young dater joined dating app Hinge and was swindled out of $390,000 in a fraud scheme involving cryptocurrency.

According to USA Today, 24 year-old Nicole Hutchinson of Tennessee signed up for the popular dating app looking to meet someone in California, where she had planned to move. She had almost $300,000 from the sale of her late mother’s house and was looking to build a life somewhere new.

She matched with a man named “Hao” according to reports, and after he told her he was born in the same town as where she was adopted, she felt a connection and continued texting him over WhatsApp. He told her he was knowledgeable about the cryptocurrency market and wanted to “teach her” how to invest.

In February, the FBI issued an alert about the increase in online dating scams, noting that dating app users were cheated out of about $1 billion in 2021 alone. The Federal Trade Commission (FTC) said reports of romance-led scams increased 80 percent during the same time. 

The FBI also received more than 25,000 reports of dating app-related fraud in 2021, according to USA Today.

The Netflix documentary about the Tinder Swindler has brought attention to the intricate methods that scammers use to romance people and lure them to give money or share sensitive information like a passport or banking information. In the case of the Swindler, he used money from other victims to fund his lavish lifestyle and move on to his next target. (Hint: if someone who wants to fly you on a private jet also asks you for $25,000, you should be suspicious!)