Mobile

Dating app Bumble wants to extend its platform beyond dating and into social networking and virtual friendships through a new community feature – now dubbed “Hive.”

Hive is currently being tested, the company revealed in a recent earnings call with investors. While the company’s revenue projections have been lowered through the end of the year in part due to the app being pulled from Russia and the ongoing war in Ukraine, it is moving ahead on development projects.

Social networking has become an important part of Bumble’s growth strategy. Hive is in essence a revamping of its Bumble BFF friend-finding feature, and will offer things like group chat, polls and video calls to help people better connect over the app, according to Tech Crunch. The article pointed out that Hive focuses on helping people find “platonic connections through small communities.” In other words, Bumble is focusing on making the feature community-driven where people can drop in and out of conversations depending on their shared interests. 

New dating app Desti puts TikTok-style videos front and center, with a focus on local places to meet up IRL.

Desti is short for “destination,” and the app gives users a chance to match with others based on preferred date destinations. When scrolling through the app, users see videos of venues with the poster’s profile in the corner, according to Tech Crunch.

“We decided to bet on short-form video being the future,” Nick Dominguez, COO and lead designer/developer of Desti said in an interview with TechCrunch.

Google has brought a lawsuit against Match Group, announcing its intention to remove dating apps like Tinder, OkCupid and Hinge from its Play Store.

The move is part of a countersuit, according to Bloomberg. The dating app conglomerate joined other app developers in bringing a lawsuit against Google’s parent company Alphabet, citing unfair practices in Google’s Play Store, specifically the requirement that developers pay commission for every in-app purchase made by its users. Google settled with the developers to pay them $90 million to compensate for lost revenue over the years.

Match Group has filed lawsuits and complaints against Apple for similar reasons.

Researchers from the University of Texas in Dallas, Stanford and Columbia Universities have developed a new dating app algorithm that they say can improve match rates up to 45 percent.

Their study was published in the INFORMS journal Manufacturing & Service Operations Management by authors Dr. Ignacio Rios from the Naveen Jindal School of Management at UT Dallas, along with Dr. Daniela Saban of Stanford University and Dr. Fanyin Zheng of Columbia University.

“One of the biggest issues is how to decide which profiles to show to each user in order to ensure that they will get meaningful matches,” Rios told the University of Texas Dallas news. “In many dating apps, we see a lot of frustrated users because they struggle to find a match that leads to a longer-term relationship. This is partly because of inefficiencies in how these apps work.”

Apple has come to an agreement with Dutch regulators over an ongoing dispute over dating apps being able to use third party payment systems.

After weeks of being fined for non-compliance, the tech giant has finally reached an accord with the Authority for Consumers and Markets (ACM). According to Tech Crunch, the details are still vague, but the agreement basically follows the original proposal Apple submitted with a few significant changes, such as not requiring dating apps to create a separate binary app for third party payment systems.

Apple confirmed that they might do one of the following as it pertains to the agreement, which doesn’t make clear what developers can expect going forward. The tech giant said that dating apps might: continue to use Apple’s in-app purchase system; use a third-party payment system in the app that people can choose; include an in-app link directing users to the developer’s website to complete a purchase; or lastly, use a third-party payment system within the app and include a link directing people to the developer’s website to complete a purchase, according to Tech Crunch.

Match Group has sued Alphabet Inc.’s Google to avoid being kicked out of its Play Store. The dating app conglomerate has refused to pay the required 30 percent commission of its in-app sales to the tech giant. Match joined with other companies like Epic Games in fighting Google, citing its hold on app developers to prevent them from using third party payment systems.

Google said they will block downloads of Match’s dating apps starting June 1st if they don’t comply with Google’s contract and payment system and share the revenue from in-app sales, according to Reuters. Apple is fighting similar issues with Match Group in The Netherlands, where Dutch regulators have required Apple to allow third party payment platforms for dating apps. Apple has allowed third party providers but so far has not compromised on their commission, charging app developers 27 percent even if they use a third-party payment platform and not Apple’s. 

"These exorbitant 'fees' force developers to charge users more for their services and utilize resources they would otherwise invest in our employees, technologies, and user-requested features," Match Group said when it announced its lawsuit. "In addition, monopolizing the market for in-app payments will further cement Google's near-total control of the Android ecosystem."