Bumble

Bumble has announced a new reporting feature for users to alert the app if they suspect a profile of displaying AI-generated photos and videos.

“Fake Profile” allows users to flag and report accounts that they think are AI-generated and being used to deceive other app users. According to Tech Crunch, people using AI to beef up their profiles is creating a new problem on dating apps (aside from the typical bots, spam accounts, and safety issues that have been around for a while) – and that is whether or not to believe that the person in the profile they are seeing is actually that person, or an AI-enhanced version of them.

For example, someone could generate a photo of themselves to make them look more like Taylor Swift, or alter their bodies to show muscles they don’t have in real life, hoping to attract more matches through deception. In other words, they are gaming the system with AI.

Hinge and Grindr are two standout dating apps as they continue to grow in a tough market; powerhouses Tinder and Bumble are seeing more users leave their platforms.

In general, dating apps have had a rough couple of years, with the coveted Gen Z market looking to other options besides dating apps to meet singles, including in-person events, running clubs, and social media platforms like LinkedIn.

“Online dating trends have continued to decelerate industry-wide, showing minimal relief from the recent struggles,” wrote Morgan Stanley analysts Nathan Feather and Brian Nowak in their research, according to Quartz.

Image: Bumble

Dating app Bumble has launched a marketing campaign in India to highlight its new feature Opening Moves, featuring two young Bollywood celebrities.

According to The Times of India, the campaign stars Khushi Kapoor and Vedang Raina in a series of films, where Kushi asks Vedang questions like “what is your guilty pleasure?” and “what is your iconic date idea?” Opening Moves allows women to post a question to potential suitors, so Bumble’s ad is demonstrating the feature in a fun way.

The beloved Bollywood actors share personal anecdotes and talk about the changes Bumble has made, as well as the cultural shift of dating in India, where women are feeling more empowered and more and more people are meeting online.

A new study by Bumble among single LGBTQ+ Filipinos found that a whopping 85 percent said that it’s important to them to find partners who accept them for who they are without pressuring them to change.

According to Adobo Magazine, nearly half (48 percent) of respondents feel that they need to conform to certain physical or personality ideals to be accepted by the LGBTQ+ community. About 28 percent of those surveyed went on to say that they felt pressured to change or conceal their gender expression to fit in or be accepted by the LGBTQ+ community.

The survey was conducted in partnership with Pride PH, the widest national network of Philippine LGBTQ+ organizations. Over 400 people participated in the survey.

Dating apps are struggling right now, and many Gen Z women are looking to other platforms like LinkedIn and Instagram to meet people.

A new article in The Financial Times cites a poll from Mintel that found that 47 percent of men between 18 and 34 had used a dating app or website to meet someone this past year, compared to only 25 percent of women of the same age.

“Trying to engage young women is the biggest struggle for dating apps,” said Rebecca McGrath, associate director for media and technology at Mintel. “Significant gender skew means it is harder for men to find matches and, subsequently, women often become bombarded, making the experience worse for all.”

Dating app Bumble publicly apologized after its new ad campaign about letting go of celibacy was not well-received.

The company debuted billboard ads reading: “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble.” This was part of a brand redesign promotion, according to AP.

The ad appeared tone deaf to many women, some referring to it as “anti-choice” during a time when women’s decisions and control over their bodies are being taken away in the wake of the Supreme Court’s Dobbs decision regarding abortion. When the Bumble ad seemed to be telling them what to do with their bodies, coming from a dating app with a reputation that puts women first, it sparked outrage.