Studies

In Taiwan at the National Sun Yat-Sen University, a new study has found that when online daters are presented with more choices in matches, they have less of a chance in finding love. The study calls it cognitive overload, since singles made poorer decisions in partner choices, when presented with a larger list of suitors. The researchers found, the longer the list of potential partners, the less selective a person became and the less time they actually spent evaluating each dating profile.

For more on the story, read the New York Daily News.

In online dating, are more matches better? Well, according to PhysOrg.com this may not be the case. A study done recently showed that:

people tend to anticipate that they’ll feel better about “shopping for a mate” when there is a large number of options. However, in actuality, people feel equally good when faced with few as opposed to many options.

Participants in the study predicted on average that they would be most satisfied with between 20 and 50 matches. What was found, was these same participants in actuality experience similar satisfaction with just 4 matches.