The 21st century is all about simplicity. The easier and more automated we can make an experience, the more we seem to love it. And the shorter, the better. Does anyone even blog anymore? Now it's all about 140 character Tweets, Tumblr-style microblogging, and 6 second Vine videos.

It was only a matter of time before our short attention spans took their toll on online dating. More and more singles are turning to mobile dating instead, which offers an even more simplified experience than online dating sites. New dating apps are launching all the time, causing some to worry: Is online dating becoming too easy?

First there was Grindr, the uber-popular dating app for gay men that currently claims over six million users worldwide. The premise behind Grindr isn't complicated: Why spend waste time at bars or filling out dating profiles when you can quickly and conveniently browse the pictures of singles nearby?

Then came Blendr, a similar app that attempted to recreate the Grindr experience (but with more of a focus on friendship and shared interests) for hetero couples. Blendr merged with Badoo, but still failed to achieve the success of its predecessor. Grindr works - Blendr doesn't quite.

In the wake of Blendr came Tinder, one of the newest additions to the mobile market. Tinder picked up where previous mobile apps left off, requiring members to sign in using their Facebook accounts to reduce instances of fake profiles and catfishing. Tinder users are then sent profile pics to respond to (swipe left if you're interested, swipe right if you're not), and are only allowed to contact each other if both members mutually indicate interest.

Those three apps are far from alone in the mobile dating world. There is the scandalous and infamous Bang With Friends. There's TrintMe, which claims to reveal your friends true intentions. There's also WouldLove2 and EmbarrassNot, the latter of which breaks all your acquaintances down into one of four basic categories:

• I'd like to go on a date with this person
• I'd like an Advanced relationship with this person
• I'd like to start a family with this person
• I'd like to break up with this person

Sure, it's all convenient. But is it too convenient? Transparency online doesn't seem to correlate to equal transparency and courage in in-person interactions. Through the filter of technology, we often present ourselves in ways we wouldn't offline. We feel safe - safe from rejection, safe to say cruel things we wouldn't otherwise, safe to act in ways we wouldn't dare act in person.

Studies have shown that people value things less when they're too easy. Other studies have shown that being presented with too many choices overwhelms us, making us choose nothing at all. If mobile dating gives us too many options too easily, we may be just as single after the app as we were before it.

I was not an early adopter when it comes to online dating. I was one of the skeptics, guilty of thinking there was nothing online dating could do for me that I couldn't do for myself. "I like meeting people," I thought, "so why not just meet them in person? What is so special about online dating?"

Then I finally took the plunge. Everyone else was doing it, so why not me? I joined OkCupid and, instantly, I was hooked. Everything I'd read and heard about online dating suddenly made sense. I could almost hear an actual "click" as the pieces fell into place.

Seeing all the tips and tricks I'd been told over the years in action felt like finally becoming fluent in a foreign language. Suddenly there was a whole new world for me to explore, and I understood it! Every lesson I'd learned was helpful, but a few stood out right away:

1. Spelling and grammar definitely do matter. Seeing a profile riddled with errors is an instant turn-off. The same goes for messages. Run a spellcheck program if you don't like reading over your writing yourself. Oh, and save the netspeak for your text messages. Pretty please. Kthnxbai.
2. Yes, the picture is important. I rarely looked twice at profiles that didn't include at least one picture. In fact, even a single picture seemed odd - why not two or three? What is there to hide? And won't I find out anyway, when we eventually meet in person?
3. One-word messages just don't cut it. Two-word messages don't work either. Has anyone ever gone on a date that began solely with a "Hi" or "Ur hot?" I doubt it. No one wants to read a novel-sized message, but it needs to be long enough to establish that you have actually read the profile.
4. Don't be a downer. I can't tell you how many messages and profiles begin with "I'm really bad at writing these things" or "I'm here because I'm lonely." Those things may be true, but they aren't going to get your profile noticed. Focus on the good. Sell yourself the way a marketer would sell a product.
5. It pays to be honest. Sure, you could lie to try to make yourself appealing to as many people as possible, but what's the point? The more you let your personality shine, the more you'll attract people you're actually compatible with. Don't be afraid to scare somebody off.

What other lessons does online dating have in store for me? I can't wait to find out...

Amongst the Catfish-induced hysteria that has become such a cultural phenomenon, some are attempting to shed light on the actual likelihood of being scammed online. What's Your Price may not sound like the most reliable or scientific of sources (ok, it definitely doesn't), but they are the latest to join the conversation on online dating honesty.

What's Your Price's recent study found that - surprise! - people do lie on the their profiles. But (and this may actually be a surprise to some of you), they rarely lie about anything major. Women tend to lie about their weight; men tend to lie about their height, income, and marital status.

When you break it down by city, the biggest online dating liars reside in Washington, D.C. - there's definitely a joke about lying politicians in the somewhere, but I'll leave it to you to fill in the blank. Following in the footsteps of D.C. are Atlanta and New York, while the opposite end of the spectrum is occupied by Houston, Phoenix, Boston, Charlotte, and Minneapolis.

Research has shown that around 81% of online daters misrepresent some part of their identity on their profiles. It sounds like a lot, but when you think about it, just as many people stretch the truth when you meet them in person. It's the curse of the dating game in general, not the curse of the online dating game specifically.

The majority of online dating lies are small, because anything larger would quickly be caught upon meeting in person for the first time, and relatively harmless. In fact, some researchers even think those little lies could be beneficial for your mental health and dating prospects.

A 2009 study found that some little white lies - like exaggerating your college GPA - can lead to genuinely improved performance. They become self-fulfilling prophecies. In other words: there's a scientific basis for 'fake it 'til you make it.'

"Exaggerators tend to be more confident and have higher goals for achievement," said Richard Gramzow, a psychologist at the University of Southampton in England and one of the study's co-authors. "Positive biases about the self can be beneficial."

Liars also tend to be happier than other people, and are viewed as friendlier and more amiable than their more truthful counterparts. A few fibs may also be key to standing out in the over-saturated online dating market.

So should you lie in your online dating profile?

Who knows?

But will you do it?

Most likely.

Take that, online dating critics!

While some are busy striking fear into the hearts of online daters everywhere, others are busting stereotypes wide open.

Ok, maybe that's an exaggeration, but a new study from the Crime Victims Institute at Sam Houston State University is still worth a look. The report compares the dating safety and victimization rates between traditional relationships and online relationships. Is meeting someone online really more dangerous than meeting someone offline?

The answer, according to Molly Smith, one of the doctoral student researchers involved in the study, is no. Regardless of how people meet, the rate of victimization appears to be very close. All daters should be cautious and keep their wits about them, no matter the scenario.

Maria Koeppel, another doctoral student researcher who worked on the project, worries that daters have let their guard down now that online dating is socially acceptable. Even though it is now mainstream, Koeppel warns, singles should always remember that it's important to think of safety measures when going on a date with someone they met online.

"As society is becoming more technology based," she says, "education about online dating, as well as continued information about traditional dating, needs to be stressed to high school kids and even preteens. She suggests that educators could even consider incorporating a segment on the subject into health classes, teaching students about the potential dangers of online dating.

Koeppel also offers advice for college students: "Just be smart when going into dating situations or trying to find someone to date. Don't put yourself out of your comfort zone. Many dating situations in college tend to be fueled by alcohol or drugs, so be smart."

And here's the real surprise: according to the Crime Victims Institute study, online daters actually tend to have slightly lower rates of victimization than traditional daters. Smith believes online dating can be less dangerous because people pay more attention when dating on the Internet. Online daters are naturally more cautious than those who date offline.

"People who seek out potential partners on the internet seem to exhibit higher levels of caution and utilize more protective measures," Smith explains. Many who use online dating sites also tend to talk to their potential partners "for a longer period of time prior to meeting them in person, thus making them more aware of potential 'red flags' that might arise in a face-to-face situation."

The more tech-savvy among you have no doubt heard the uproar surrounding Facebook's Graph Search. Even the less tech-savvy have probably heard it - the uproar was just that big.

Here's why: Graph Search offers personalized results like those from a search engine, but contextualized and drawn from specific data culled from your social circle. It's even capable of understanding natural speech, instead of relying on keyword searches. Couple that with the "Pay to Message Strangers" feature Facebook also announced, and you've got...a dating site?

That's certainly what the online dating industry feared. Before Graph Search had even launched, industry experts worried that Facebook would be the death of online dating.

Lucky for them, there may have been nothing to worry about. "I used graph search and it showed me people who meet my criteria," said OkCupid and Match CEO Sam Yagan, "but that didn't mean I wanted to date those people." Traditional dating sites use painstakingly crafted algorithms to pair up compatible couples, but Facebook lacks any strategy for determining compatibility. Graph Search can find you users who also love Tom Cruise movies, but it can't actually figure out if you're a good match.

Aaron Schildkrout, co-CEO of HowAboutWe, found the whole idea puzzling. After you find someone you're interested in, then what? Do you friend them? Do you pay a fee to send a stranger a message? It all feels awkward, and decidedly unlikely to lead to real connections.

Sean Suhl, cofounder of Let's Date, agrees with Schildkrout's assessment "I would feel awkward about contacting a stranger or friend of a friend on Facebook for romantic reasons because not everyone on Facebook is there to meet people." On a dating site, you can rest assured that - barring a few exceptions - everyone's there to meet future dates.

But that's not to say Facebook is a completely lost cause when it comes to online dating. It's already one of the most common ways people meet and hook up online. Dan Slater, author of Love in the Time of Algorithms, says "We all know that people have already been using Facebook for dating, and that Facebook is the biggest online dating site in the world, even though it doesn't think of itself as an online dating site."

So what is Facebook, exactly? Is it a place to meet new friends? Is it a tool to keep in touch with old friends? Is it the newest (and maybe the most powerful) dating site to join the fray? Maybe it's all three.

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