Milestones

Almost 2 months ago Zoosk reported that their Facebook Fan page had over 1 million fans. I checked today and they currently have 1,612,923 Facebook Fans. Here is a YouTube video that Zoosk put together to mark the milestone.

That certainly is a large number of fans and the increase of 600 thousand fans in under 2 months is an achievement itself (that is roughly 10,000 Facebook Fans a day). This is by far the largest number of Fans any dating site has on Facebook. Two other popular online dating sites only have about 6,000 each.

For more information on this popular dating site, read our review of Zoosk.com.

Zoosk is a dating site which has grown in popularity thanks in large part to them embracing Social Networks like Facebook (they are the number one dating app on Facebook). In January of 2009 Zoosk had 15 million members and in little over a year they have seen tremendous growth. Today, Zoosk has 50 million users worldwide. To expand their network of members further, Zoosk has announced a free iPhone Dating Application which supports multiple languages. Languages supported include English, French, Italian and Spanish. The Zoosk App also allows members to see who has viewed their profile and also allows members to use the iPhone's GPS for location based matching. Since its release the Zoosk iPhone dating application has become the third most popular dating app for the iPhone.

Zoosk also has released an instant messenger program for both Mac and PC computers. The Zoosk Messenger allows for desktop chat with other Zooskers and was developed on the Adobe Air platform to bring a richer, more interactive experience. This online chat program fully integrates into Zoosk and lets you instantly connect with singles in your area. The program also notifies you when your friends come online.

Zoosk must have been one of the fastest growing dating sites last year. This is due to the additional funding they have received (see Zoosk Funding Story) which allowed them to expand their network to multiple platforms and advertise much more extensively online (I am seeing their ads everywhere now). Zoosk wants to cover all platforms of communication it seems and are hoping to own a bigger piece of the $4 billion worldwide online dating industry.

For more on this story, read the press release. You can also checkout our review of Zoosk.

Match.com launched April 21, 1995, this was 15 years ago exactly last Wednesday. They were owned by Electric Classifieds and a membership cost $9.95 per month. In a little over a year they had 100,000 registrations. In 1997 CUC International Inc. acquires Match.com and by the next year a monthly membership rose to $12.95. By 1999 memberships was $16.95 a month and Match.com purchased one of their competitors, the One & Only Network.

In 2000 Match.com had 156,945 paying subscribers and by 2001 they had partnered with AOL and MSN. A membership price at this point was $24.95 a month. In 2002 Match.com was then available in 40 countries thanks to in part by acquiring the international dating site Soulmates.com. In 2003 Match.com entered the cell phone dating market by launching MatchMobile. 2005 was a big year for Match.com when they launched the MindFindBind program. This program was created in part by the famous TV talk show host and relationship expert Dr. Phil. During this year Chemistry.com was launched as well.

In 2009 Match.com sold their European operations to Meetic and buys People Media from American Capital Ltd.. People Media run several niche dating services with the most popular ones being for Seniors, Black Americans and Christians. During this year Match.com also launches Dating Applications on the iPhone, Palm Pre and Palm Pixi cell phones.

In 2010 Match.com releases Dating Apps for the Blackberry and Android mobile phones. Match.com also acquires Singlesnet.com. At this point a monthly membership at Match.com costs $34.99.

The top picture on the right is what Match.com looked like in 2000 (thanks to the WayBackMachine). The bottom right photo is a snapshot of what Match.com looked like in 2009.

For a more detailed timeline visit Fox Business or read our own recorded history of Match.com. To find more information on this dating site, read out review of Match.com.

The internet traffic audience measuring service, comScore, issued a press release which covered the top growing websites and site categories for February 2010. Since February is usually considered the top month for dating sites (thanks to Valentine's Day) I thought we should take a look.

Traffic to online dating sites in February grew 5 percent to 24.2 million visitors when compared to January. The top 4 dating sites in America for February were:

1. eHarmony with 5 million visitors (up 82 percent) - Read Review
2. Match.com with 3.4 million visitors. - Read Review
3. PlentyofFish.com with 2.8 million visitors. - Read Review
4. SinglesNet.com with 2.6 million visitors. - Read Review

For comparison, other Valentine's Day categories like Flowers/Gifts/Greetings websites saw traffic increase by 7 percent to 32.3 visitors. In this category AmericanGreetings took the number 1 spot at 10.6 million visitors. The e-Cards category grew by 7 percent as well to 23.1 million visitors with MyFunCards.com leading the category with 6.3 million visitors. MyFunCards was up 75 percent when compared to January.

Christiancafe.com is a Canadian success story. Eleven years ago today (February 26, 1999) they officially launched. Since then the dating service has successfully matched Christian singles in the United States, Canada and around the world.

One of the best things about this Christian owned and operated dating site is, it offers singles a ten day free trial which gives you almost full access to the service. You can search, view profiles and pictures, and email other members. You can do this all without giving your credit card. Most dating sites offer a free trial but put limits on the trial (like no emailing) which can make the free membership almost useless.

For more information about this dating service, check out our review of Christiancafe.com.

Happy Birthday ChristianCafe.com!

Match.com has done a number of smart moves lately to keep members using their dating site. On Tuesday, Match.com launched a free application on the Apple App Store for the iPhone and the iTouch. Members now can use most of the features available on the website, on their iPhone. This includes, viewing and editing of your profile (including taking a picture), viewing other members profiles and, sending and receiving messages. New to Match.com as well is the built-in location-based technology available through the iPhone and iTouch. This is an opt-in feature that gives members the ability to see other members near their current location on a graphic map. This feature uses the iPhone's built in GPS and the iTouch's wireless internet connection IP address location.

Note: Unfortunately the source to the video and/or image which once was displayed here has since been removed by the authors for an unknown reason.

Match.com has another service which is similar to the iPhone App called MatchMobile. It was launched in 2007 and is designed to allow members to access Match.com with most cell phones. This product uses a mobile web interface and has similar features as the Match iPhone Application, except without the location based technology. Match.com also charges $4.99 for 6 months use of MatchMobile. Since the iPhone App is free, I wonder if MatchMobile will soon be offered for free as well?

Over the last year a few dating sites have created location based dating and they must be cringing now with the news that Match.com has stepped up to the plate relatively early to offer this type of service.

Check out the press release for more information and read our Match.com review for an overview of this dating site.