General News

eHarmony Love Live

General News
  • Thursday, October 21 2010 @ 02:30 pm
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  • Views: 1,938
eHarmony sent members an email the other day inviting them to register for a live online event this Tuesday, October 26th, 2010 at 9:00pm EST. It is called "love live" and it is the first eHarmony interactive webisode that looks at the adventures of a real member on eHarmony looking for love, communicating, and going on a first date. During the interactive episode you will also learn about the eHarmony matching system and get to ask Dr. Gian Gonzaga questions about how it all works. He is the head of eHarmony research and development. During the episode you will also hear from a couple who were matched on eHarmony.

So go check your email box to find your invitation to watch and interact on Love Live, it is free to register. To find out more about this dating service, please read our review of eHarmony.

Zoosk Affinity

General News
  • Thursday, October 21 2010 @ 01:14 pm
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  • Views: 3,084
Zoosk just updated their dating site with a new feature called Affinity that allows members to synch up their favorite movies, books and music as displayed on their Facebook profile, with their Zoosk dating profile in one click. We first got wind of this Zoosk upgrade last month.

Here is Zoosk's engineering team explaining on how it all works:



To find out more about this dating site, read our Zoosk.com review.

OkCupid Examines “Gay Sex vs. Straight Sex”: Part I

General News
  • Thursday, October 21 2010 @ 01:08 pm
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  • Views: 2,550

The results of OkCupid's latest study are in, and the findings are bound to amuse some, offend others, and leave everyone else wondering why Canada is so intrigued by same-sex sex.

Blogger Christian Rudder explains the reasoning for collecting the latest research, in a study called "Gay Sex vs. Straight Sex," with this intro: "Gay issues have been in the news a lot lately, from the debate over same-sex marriage in Congress to a sickening rash of gay-bashing here in New York City. We see a lot of emotion out there, instead of information, and we wanted to provide some data-based context on sexuality so that people might make better choices about what they say, think, and do."

It's certainly a noble goal, but did they achieve it?

The initial conclusion the researchers draw is this: "First of all, gay sexuality is not a threat." Wording - which is bound to ruffle a few feathers - aside, the study makes a valid point: "The subtext to a lot of homophobic thinking is the idea that gays will try to get straight people into bed at the first opportunity, or that gays are looking to 'convert' straights." After reviewing more than 4 million match searches, the OkCupid research team found almost no evidence to back up the stereotype. Only 0.6% of gay men had ever searched for straight matches, only 0.1% of lesbians had ever searched for straight matches, and only 0.13% of straight people's profile visitors were gay. There were no gay users, male or female, who predominantly searched for straight members.

The researchers' next task was to debunk another virulent, but persistent, stereotype: that gay people are more promiscuous than straight people. "The statistical reality," Rudder writes, "is that gay people as a group aren't any more slutty than straights." The median reported sex partners for straight men, gay men, straight women, and gay women was exactly the same: just 6 people. A little under half of gay people (45%) and straight people (44%) had had 5 or fewer partners, while 98% of gay people and 99% of straight people had had 20 or fewer partners. The myth of gay promiscuity turned out to be just that - a particularly stubborn myth that was not supported by the research. In fact, the OkCupid team found that "just 2% of gay people have had 23% of the total reported gay sex," a finding that Rudder eloquently describes as "pretty crazy."

The study's next conclusion is certain to come as a surprise to many: "Straight people have gay sex, too." Almost a quarter of the 252,900 straight people asked "Have you ever had a sexual encounter with someone of the same sex?" answered "Yes." Rudder breaks the responses down into a pie chart: 66% responded "No, and I would never," 11% responded "No, but I would like to," 6% responded "Yes, and I didn't enjoy myself," and 17% responded "Yes, and I enjoyed myself."

Rudder further breaks the results down into charts for men and for women. Predictably, women expressed more interest in exploring their same-sex desires than men did. 1 in 3 straight women reported intimacy with another woman, and of those who hadn't hooked up with women, more than 1 in 4 stated that they would like to. As for the men, 13% responded that they had had a same-sex experience, and an additional 5% said that they hadn't yet, but would like to.

Stay tuned for Part II, in which Rudder takes on politicians, teaches an important astronomy lesson, and examines Canada's homosexual curiosity.

eHarmony and Santa Monica

General News
  • Tuesday, October 19 2010 @ 01:57 pm
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  • Views: 2,361
Ahh, I thought the story we did recently about Santa Monica reversing an old law banning matchmaking services sounded familiar. We reported in July that eHarmony is moving there by the end of the year.

It looks like eHarmony will be moving their headquarters into the Yahoo! Center located on Broadway and 26th Street in Santa Monica. This 65,000 square foot facility will be the new work place for 275 employees, their research lab on matchmaking and a customer care center.

For more on this story, read SMMirror and for more details on this matchmaking service, read our eHarmony.com review.

$1 Million to Courteney Cox if She Promotes Dating Site

General News
  • Tuesday, October 19 2010 @ 01:34 pm
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  • Views: 1,621
Cougar Life has offered Courteney Cox $1 million to promote their dating service. Courteney Cox is the star of the hit ABC TV show Cougar Town and has been in the news lately due to her recent breakup with her husband David Arquette. Cougar Life is an online dating site for older women and younger men.

Within the term of one year, the contract calls for her to voice 12 radio ads, appear in 4 TV commercials, and make 30 public appearances for Cougar Life.

For more on this story, read TMZ.

Zoosk Appears in Music Video

General News
  • Sunday, October 17 2010 @ 11:38 am
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  • Views: 3,248
Zoosk's iPhone dating application makes an appearance in the music video for “Love, Love, Love” which is a new single by Hope, featuring Jason Mraz. You can see it right at the 3 minute mark:



This is the first time I know of, that Zoosk has marketed their dating site through a product spot in a music video. The only other dating site which has done this is Plenty of Fish. They appeared in two music videos, one was for Flo Rida and the other was with the Lada Gaga Telephone video.

For more information on this popular online dating service, read our review of Zoosk.

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