Studies

A new study from Japan found that one in four married couples under the age of 40 met through a dating app, showing a cultural shift away from friends and family networks.

Japan’s children and families agency conducted a nationwide survey in July of this year, targeting 20,000 people (18,000 married and 2,000 unmarried) between the ages of 15 and 39, according to Japan Times. Researchers found that 25.1 percent of married respondents met their partner through a dating app, compared to 20.5 percent who met them through work, or 9.9 percent who met through school.

The study also found that 57 percent of married respondents said they had used a dating app (even if they didn’t meet their partners with one), compared to only 27 percent of unmarried respondents, according to Japan Times.

A vast majority of 79 percent of Gen Z singles said they have experienced dating app burnout, according to a new study by Forbes Health.

The study found that in the last six months, 49 percent of those who reported burnout were using Tinder, followed by Plenty of Fish at 38 percent and Bumble at 29 percent. Raya users had the least amount of burnout reported, at only 3 percent.

“People who experience burnout with dating apps are exhausted from constantly meeting new people, failing opportunities and lies,” Dr. Rufus Spann, a sex therapist and Forbes Health Advisory Board member, said in an article about the study. “Over time, the unfortunate misgivings of being on a dating app can cause someone to lose hope in the dating process and finding the right person.”

A new study by Bumble among single LGBTQ+ Filipinos found that a whopping 85 percent said that it’s important to them to find partners who accept them for who they are without pressuring them to change.

According to Adobo Magazine, nearly half (48 percent) of respondents feel that they need to conform to certain physical or personality ideals to be accepted by the LGBTQ+ community. About 28 percent of those surveyed went on to say that they felt pressured to change or conceal their gender expression to fit in or be accepted by the LGBTQ+ community.

The survey was conducted in partnership with Pride PH, the widest national network of Philippine LGBTQ+ organizations. Over 400 people participated in the survey.

Tinder is launching a new in-app tool to encourage UK voters to access information about the upcoming election.

According to Mobile Marketing Magazine, the initiative called “Give an X” offers an in-app “Swipe Card” that provides unbiased information about the election and candidates so that users can make informed decisions for the General Election taking place this summer.

When a user swipes right on the card, Tinder redirects them to a Voting 101 FAQ page in partnership with youth-led, non-partisan charity My Life My Say. The FAQ page offers information on where to vote, what to bring, and steps for those who have recently moved as well as information about the election.

Dating apps are struggling right now, and many Gen Z women are looking to other platforms like LinkedIn and Instagram to meet people.

A new article in The Financial Times cites a poll from Mintel that found that 47 percent of men between 18 and 34 had used a dating app or website to meet someone this past year, compared to only 25 percent of women of the same age.

“Trying to engage young women is the biggest struggle for dating apps,” said Rebecca McGrath, associate director for media and technology at Mintel. “Significant gender skew means it is harder for men to find matches and, subsequently, women often become bombarded, making the experience worse for all.”

A new survey from Forbes Health has revealed that a whopping 80 percent of Gen Z and Millennial respondents said they are burned out from dating apps.

Forbes surveyed 1,000 singles over eighteen years old who had used a dating app in the past year and found that 40 percent of people feel burned out because they have been unable to find a good connection with someone on an app. Meanwhile, 35 percent say it’s due to being disappointed by people, and 27 percent say it’s because they have been rejected.

Interestingly, twenty-four percent say they feel burned out because of having repetitive conversations with many matches at once, 22 percent say it’s due to swiping, and 21 percent say it’s from all the time they spend on the apps, according to Forbes.