Studies

Plenty of Fish has published their annual dating trends study and found that many young singles are using terms like “smutten” and “freak matching” to describe their dating experiences.

Each year there are new words in the cultural zeitgeist to describe dating scenarios, and Plenty of Fish has delved into what is trending. The company surveyed 6,000 U.S. members and found that TikTok and Instagram continue to heavily influence peoples’ perspectives on dating, though terms might have evolved.

According to their press release, one dating trend POF found was that 33 percent of singles said they have felt “smutten,” (a play on smut and smitten), fantasizing about their own dating lives based on characters from tv shows and romance novels that they have enjoyed. (Forbidden love and enemies to lovers are popular romance tropes, and over a third of respondents said they imagine their dates mimicking these storylines.) More women have looked for these fantasies to play out in their dating lives than men (women at 40 percent, men at 28 percent), though both sexes do this.

Image: Tinder

Dating app Tinder is launching the in-app “Take Action Center” along with partner Vote.org to encourage people to register to vote and make a voting plan ahead of the November elections in the U.S.

According to Tinder’s press release, the Take Action Center is powered by Vote.org to make it easy for people to get the information they need to prepare for election season, including where to register to vote or how to check voter registration status, how to request a mail-in ballot, and where to vote (whether in-person, early voting, or dropping a ballot in the mail). Vote.org offers a range of information to voters, including polling locations and voter registration status. Tinder users who participate can also receive “I Voted” digital stickers to post on their profiles.

To help drive turnout, Tinder and Vote.org will also provide a GOTV (get out the vote) food truck outside of the Taylor Swift Eras Tour in Indianapolis, November 2-3. The food truck will feed concertgoers as well as provide them information about their voter registration and voting options including their polling locations (even for those traveling from other states).

A new study from Japan found that one in four married couples under the age of 40 met through a dating app, showing a cultural shift away from friends and family networks.

Japan’s children and families agency conducted a nationwide survey in July of this year, targeting 20,000 people (18,000 married and 2,000 unmarried) between the ages of 15 and 39, according to Japan Times. Researchers found that 25.1 percent of married respondents met their partner through a dating app, compared to 20.5 percent who met them through work, or 9.9 percent who met through school.

The study also found that 57 percent of married respondents said they had used a dating app (even if they didn’t meet their partners with one), compared to only 27 percent of unmarried respondents, according to Japan Times.

A vast majority of 79 percent of Gen Z singles said they have experienced dating app burnout, according to a new study by Forbes Health.

The study found that in the last six months, 49 percent of those who reported burnout were using Tinder, followed by Plenty of Fish at 38 percent and Bumble at 29 percent. Raya users had the least amount of burnout reported, at only 3 percent.

“People who experience burnout with dating apps are exhausted from constantly meeting new people, failing opportunities and lies,” Dr. Rufus Spann, a sex therapist and Forbes Health Advisory Board member, said in an article about the study. “Over time, the unfortunate misgivings of being on a dating app can cause someone to lose hope in the dating process and finding the right person.”

A new study by Bumble among single LGBTQ+ Filipinos found that a whopping 85 percent said that it’s important to them to find partners who accept them for who they are without pressuring them to change.

According to Adobo Magazine, nearly half (48 percent) of respondents feel that they need to conform to certain physical or personality ideals to be accepted by the LGBTQ+ community. About 28 percent of those surveyed went on to say that they felt pressured to change or conceal their gender expression to fit in or be accepted by the LGBTQ+ community.

The survey was conducted in partnership with Pride PH, the widest national network of Philippine LGBTQ+ organizations. Over 400 people participated in the survey.

Tinder is launching a new in-app tool to encourage UK voters to access information about the upcoming election.

According to Mobile Marketing Magazine, the initiative called “Give an X” offers an in-app “Swipe Card” that provides unbiased information about the election and candidates so that users can make informed decisions for the General Election taking place this summer.

When a user swipes right on the card, Tinder redirects them to a Voting 101 FAQ page in partnership with youth-led, non-partisan charity My Life My Say. The FAQ page offers information on where to vote, what to bring, and steps for those who have recently moved as well as information about the election.