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Smitten, a new dating app designed for Gen Z daters, has raised $10 million in its latest round of Series A funding.

According to Venture Beat, investors of the app include Makers Fund, Possible Ventures, and Wonder Invest.

Smitten has gotten attention, thanks to a new study that found it had a post-match success rate of 60 percent, compared to Tinder’s 11 percent – a huge difference to online daters. It is currently the most popular dating app in Iceland and second most popular in Europe, so the new round of funding is in part to help the app expand into new territories and grow its user base.

Smitten has a new take on matching – in addition to sifting through profiles, it has added games to help young daters interact in more engaging ways. If you are interested in someone’s profile, you can start with a questionnaire game called Guessary, where you can guess how the other person answered a series of yes and no questions and get immediate feedback on whether they are correct. If you like how they answered, you can like and match with them and take it from there.

Filteroff, a new dating app that targets communities of singles, offers virtual speed dating events to set itself apart from traditional swiping apps like Tinder.

The app launched a series of speed dating events specifically for Orthodox Jewish singles starting August 30th, where participants can join from the comfort of their own couches. Each couple is given three minutes to chat over the app, with the option to keep chatting if they connect, or move on to the next.

Other Filteroff virtual speed dating events have been targeted towards vegans, dog lovers, or even Yankee fans, providing services to concentrated communities of singles who have specific needs for matchmaking, according to news site Forward. Events for Jewish singles are meant to compete directly for users of popular Jewish dating app JDate, along with other niche apps.

Dating app conglomerate 9Count announced that it has raised another $6 million in VC funding on top of its earlier Series A funding of $21.5 million, bringing total funds raised so far to $27.5 million.

According to Tech Crunch, investors have taken notice of the company’s dating app Summer, a rebranding of former dating app Spark, which has gained traction in a saturated market namely for its appeal to younger daters.

Summer hit number one in the App Store in two markets immediately after its launch and now has more than 500,000 downloads, over a million registered users, and more than 300,000 monthly active users (just a few months later). 9Count CEO Alex Hofman told Tech Crunch that it’s “the fastest-growing dating app to hit the market since Bumble arrived in 2014.”

The Right Stuff, a dating app for conservatives that is backed by Peter Thiel, will launch in September of this year.

The announcement came from the company’s social media platforms, with a video promotion starring Ryann McEnany, sister of former Trump press secretary Kayleigh McEnany, touting the app’s features. "The Right Stuff is all about getting into the right dating pool with people who share the same values and beliefs as you," she says in the video. She also notes that the app is “invite only,” aiming to model itself after exclusive dating apps like The League.

Thiel invested $1.5 million in the app, which Axios said is being created by a company run by former Trump political aide John McEntee. Former Trump White House advisor Daniel Huff is a co-founder of the app.

New dating app Desti puts TikTok-style videos front and center, with a focus on local places to meet up IRL.

Desti is short for “destination,” and the app gives users a chance to match with others based on preferred date destinations. When scrolling through the app, users see videos of venues with the poster’s profile in the corner, according to Tech Crunch.

“We decided to bet on short-form video being the future,” Nick Dominguez, COO and lead designer/developer of Desti said in an interview with TechCrunch.

Metaverse dating apps have become popular among singles in China, and now one of the most popular - Soul - intends to go public in the Hong Kong market. It is backed by tech giant Tencent, with Bank of America Merrill Lynch and CICC serving as co-sponsors.

Soul lets users create and use avatars (often resembling Japanese anime) to interact over the app, and rivals TikTok for time spent engaging on the app – an average of about 40 minutes per user, according to South China Morning Post. It currently has over 32 million users.

Downloads and engagement have grown in part due to recurring lockdowns across the country from Covid-19 outbreaks. Between 2019 and 2021, Soul’s monthly active users went from 11.5 million to 31.6 million, according to parent company Soulgate.