Match Group

An investigation into Match Group by nonprofit news organization The Markup and Pulitzer Center's AI Accountability Network found that the company had information about users who were reported for sexual assault, but did not ban them from its apps, publicly identify them, or report them to authorities.

This report follows the company’s ouster of CEO Bernard Kim, who was not able to turn around the company’s revenue decline over the past several quarters. He was replaced by Zillow Group Inc. co-founder Spencer Rascoff.

Now, Match Group is facing the fallout from this investigation.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.

Hinge just launched Prompt Feedback, a new feature to help users with profile building. The personalized, AI-driven coaching feature “guides daters to create more meaningful first impressions” according to the company’s website.

Prompt Feedback is Hinge’s first AI-powered coaching feature, and offers personalized advice to help daters improve the responses they give for Prompts. Hinge notes that writing Prompts can be difficult for its users. “On Hinge, 27% of all Prompts are just one word, and 60% of daters admit they struggle to know what to write," the company wrote in its release.

With Prompt Feedback, when a user writes a response to a prompt, they are given one of three pieces of feedback: “great answer,” “Try a small change,” or “go a little deeper.”

Tinder is courting some TikTok influencers, hoping they will lure Gen Z users back to the app.

Tinder paid six influencers to try out the app and post a series of videos about their experiences from September to December, ahead of the new year (which is the busiest season for dating apps). The TikTok stars posted videos about using Tinder and how things went meeting their dates in person under the hashtag #theconnectionexperience.

According to Axios, Tinder's recent brand sentiment study found that people were more willing and interested to try Tinder after watching their favorite TikTok influencers talk about using it.

In time for dating apps’ busiest season, Tinder launched a new ad campaign to persuade young daters that they can find real love on its app.

The ads use humor to show how Tinder can turn negative moments in dating into the start of something special, reminding users that they can find significant relationships on the app. Tinder is moving to dispel stereotypes, including that people use it only for hookups.

The campaign was created by Mischief @ No Fixed Address, the ad agency Tinder partnered with in its previous campaign “It Starts with a Swipe,” according to Tinder’s press release.