Love

“If music be the food of love, play on,” Shakespeare wrote in Twelfth Night. There’s no denying the power of a good tune when it comes to seduction, but a study by Match.com has found that the words of the Bard are alluring in their own right.

To commemorate the 400th anniversary of Shakespeare’s death, the online dating service scoured its database for mentions of the wordsmith. “For four centuries,” writes the Match blog, “Shakespeare has been regarded as the greatest writer and poet in the English language; his sonnets and plays have captured the hearts of millions.”

It turns out, they’ve also captured plenty of hearts on Match.com. Mentioning Shakespeare in your profile increases your chances of success on the site, especially if you’re male. Men who name-dropped the Elizabethan playwright were 27% more likely to receive a response from women. Maybe it’s because 30% of women on the service describe themselves as "literary."

Match also found that singles in certain cities were more likely to mention Shakespeare than others. America’s biggest fans of Billy Shakes aren’t in New York, San Francisco, or the country’s other cultural hubs. They’re not even in locations known for their Shakespeare festivals, like Ashland, Oregon. Believe it or not, the Hamlet scribe was mentioned most by Match users in Kalamazoo, Michigan. Boise, Idaho and Montgomery, Alabama followed.

For bibliophiles who aren’t obsessed with the Bard, Match compiled a list of states rated by how many of its users selected reading as an interest and listed the last book they read in their profile. The top 10 cities with literary users include Boston, Austin, Minneapolis, Seattle, and Ann Arbor, Michigan. Denver and Madison came in at numbers 3 and 2, respectively. And finally, the literary crown was secured by… drum roll please... none other than Fort Collins, Colorado.

Match.com even recommended a few choice Shakespeare quotes for those who are looking to up their dating game. Their favorites are:

• “Love looks not with the eyes, but with the mind, and therefore is wing’d cupid painted blind.”
• “Shall I compare thee to a summer’s day? Thou art more lovely and more temperate.”
• “What’s in a name? That which we call a rose, by any other name would smell as sweet.”

If your profile is in need of a spring cleaning, consider adding a bit of the Bard’s magic to spruce it up. But if you plan to take a cue from his famous romances, be sure it’s one of the comedies. We all know how Romeo and Juliet turned out.

Senior sex may be the butt of many a movie joke, but there’s nothing funny about it. An eye-opening study by the dating service Elite Singles of 2667 Americans has revealed the sexual behaviors of the elderly - and it turns out their early bedtimes aren’t just about getting more sleep.

The survey found that 91% of over-70s considered sex to be ‘important’ in a relationship, with 33% rating it as ‘very important’. And in contrast to what many believe about gender relations in the younger generations, it’s older women who are more enthusiastic about hitting the sack. Eighty-seven percent of women think the quality of sex improves with age and experience, compared to 77% of men.

In fact, according to the study, seniors over 70 have a higher desire for sex than singles aged 18-30. Celibacy was considered less acceptable for older singles than for younger ones. While 19% of respondents in the 18-30 range said they were ‘happy without sex in a relationship’, just 9% of seniors said the same.

The over-70s were also more accepting of casual sex. Seventy-five percent said there is no need to postpone sex until a solid relationship commitment is made, a sentiment shared by only 56% of younger singles. So not only are senior singles getting it on, they’re getting it on with fewer hang-ups than the supposedly free-spirited Millennials. They’re also enjoying themselves more - 81% said sex, like the proverbial wine, gets better with age.

But it’s not all about sex. Single seniors may have been around the block (more than once), but they haven’t lost faith in love. Even after break-up, separation, and divorce, 97% believe you can fall in love at any age and 62% say cupid’s arrow can strike at first sight. Superficial attraction remains important no matter what decade you’re in, with the face, chest, and hair being voted the top 3 most attractive features in an older person.

Psychologist Salama Marine weighed in on the results of the study. “People tend to feel uncomfortable with the idea of senior sexuality because it has nothing to do with reproduction; senior sex is purely about love and sexual fulfilment,” she said. “But in a society often too associated with youth, we tend to forget that there is no age limit to desire and eroticism. We must recognise that today’s seniors have lived through society's sexual liberalisation and enjoy the same sexual freedom as the rest of us.”

Time to get grandma on Elite Singles and grandpa taking shirtless selfies.

With Valentine's Day come and gone and spring fast approaching, romance is still on everyone's mind. Plenty Of Fish and Amazon both decided to celebrate the most loved-up day of the year by finding the most romantic places in the United States.

POF began by processing the interests data of 5 million US singles. To determine which states and cities are the most romantic in the country, POF looked at the percentage of singles within that region who listed romantic interests on their profiles. Key phrases included “walks on the beach,” “candlelit dinners” and “cuddling by the fire” (which begs the question of whether POF found the most romantic places or just the cheesiest, but never mind).

The site found that Southeastern states are by far the least romantic in the US, with the exception of Florida. In contrast, the Northwest and pockets of the Northeast are home to some of the country's most romantic states. The top spot was claimed by Michigan with Vermont coming in at a close second.

City-wise, Portland clocked in at 34% more romantic than the national average. Seattle came in second and El Paso pulled up the rear.

Highlights from the POF analysis include:

• Single US women are on average 36% more romantic than their single male counterparts.
• Washington DC is the only state in the country where men are more romantic than women. DC women are 38% less romantic than the national average.
• Single women who live in large cities are much less romantic than their rural and suburban female counterparts.
• Michigan is the most romantic state in the country. Michigan singles are 55% more romantic than the national average.
• Single men in the state of New York are 12% more romantic than the national average.
• Single men in Michigan are 74% more romantic than the national average.
• Louisiana is the least romantic state. Singles in Louisiana are 25% less romantic than the national average.

Amazon also got in on the V-Day action with its annual list of the most romantic cities in the US. The retailer assessed cities with more than 100,000 residents per capita, ranking them based on yearly sales of items deemed romantic (like romance novels, romantic music and “sexual wellness products”).

According to Amazon's data, the South, Southwest and Pacific Northwest are the regions most alive with love. Amazon users in the Northeast aren't feeling the prick of Cupid's arrow this year. The top five most romantic cities are:

1. Alexandria, VA
2. Miami, FL
3. Knoxville, TN
4. Orlando, FL
5. Vancouver, WA

Here's hoping that, in 2017, Amazon and POF combine their powers for the romance study to end all romance studies. To find out more about the dating service which performed the study you can read our review of Plenty of Fish.

From the first date, to the first kiss, to your first time between the sheets, every new relationship is marked by a series of milestones. Every one you reach is thrilling and nerve-racking, and daters have wondered since the beginning of time how to hack the system.

A new survey from Match.com attempts to answer the question of when it's the 'right' time to cross each milestone. More than 2,000 men and women in the UK were surveyed in attempt to map out the journey of the average (as much as any relationship can be 'average') long-term relationship. Here's what they found.

Within Two Weeks

The Match.com chart starts at the logical beginning: the first date. According to Match's research, the first kiss happens immediately. In the next one to two weeks, a budding couple will hold hands for the first time. They will also sleep together for the first time in that period, although they won't stay the night.

Within A Month

After the two-week point, things take a slightly more serious turn. A new couple will get undressed in front of each other – but only with the lights off – within a month. They will also introduce each other to their respective best friends.

Within Six Months

The relationship solidifies over the first six months together. Couples buy each other their first birthday presents and begin to call each other boyfriend and girlfriend. At five months comes one of the biggest milestones of all: saying 'I love you.' After that, the realities of a life together begin to sink in. Couples have their first argument around 170 days, reveal imperfections around 173 days, and introduce each other to parents before six months are up.

Within A Year

Couples become increasingly permanent fixtures in each other's lives during the first year. After six months have gone by, they are comfortable leaving toothbrushes at each other's bathrooms and having a drawer in each other's homes. Then comes the travel. At 204 days, they'll go away for a night together and at 298 days they'll take an entire vacation. Within a year, it's time to have a serious conversation about the future.

Over A Year

The biggest life milestones come after the one-year mark is reached. The average couple gets engaged at 743 days (around 2 years), gets a pet at 813 days, and buys a home together just before they reach three years. The average marriage comes at 1190 days, just over three years. Finally, the average couple has their first child together at 1422 days, after three years and 11 months together.

View the full flowchart from Match.com here and check our our Match.com review.

I have to admit, when I was single and dating, it was much less stressful to go on a bad date rather than have a good date with a guy who had potential. The reason? I didn’t trust myself enough to think that I knew what I was doing; that I could somehow convince him to like me enough to stay.

It sounds needy when I write about it, but when you have been on several dates with someone and really feel the relationship could be going somewhere, it’s terrifying. Should you just be yourself, and run the risk of scaring him off? Or do you consider everything he could possibily be thinking (and therefore drive yourself nuts trying to change)? Or should you play it cool, and avoid showing him you really care because you might not be on the same page (and that would just be too embarrassing)?

Here is the assumption: dating is a bit of a dance. In the beginning, we are always up for trying new things (Star Wars marathon, scuba diving, or playing baseball – sure why not??). We do feel more adventurous when we are sexually excited by our date. We want him to know we are fun, cool, exciting and mysterious – all those things The Rules taught us - lurking in the backs of our minds.

The truth is, your true selves will emerge sooner or later, so it’s time to get comfortable with the fact that no matter what, you will make mistakes. But here's the good part: you can’t really "mess things up." If he’s truly the one, you will know that he is interested. You won’t have to try so hard to get him to like you. There won’t be mixed messages. He will go out of his way to let you know he's interested - despite your embarrassing moments.

The thing about guys is – when they want a woman, they pursue her. Even the ones who claim to be commitment-phobes. If you are afraid you will come across as goofy, nerdy, not attractive enough, or somehow unlovable when your guy is really interested in you – stop. If he is the right one for you, he won’t care about that time you spilled ice cream down the front of his shirt, or drank a little too much, or kept going on and on about your work conference. He will be much more interested in you, not your quirks or mistakes. In fact, he probably finds them endearing.

Most importantly, you won’t be chasing him, or wondering what he thinks, or second-guessing yourself at every turn. So instead of waiting for the other shoe to drop, it’s time to just enjoy dating him.

We all know that what you wear on a date gives off a certain impression of who you are. Flirty dresses are feminine and sexy, while pants and more tailored outfits convey some reserve.

But what about your lips, the starting point of any romantic triste? Apparently the color lipstick you wear says a lot about who you are and what you want.

Mashable decided to look into this phenomenon by asking Professor Karen Pine, a notable fashion psychologist and author of Mind What You Wear, The Psychology of Fashion, what her thoughts were about lipstick and dating. While all of the shades she examined were various shades of red and nude, they each provide a very distinct impression of the person wearing it. A small change in hue can make a huge difference in how your date perceives what you are really looking for.

Not surprisingly, classic red lips provide a lot of sex appeal with very little mystery. Professor Pine states: "You are sending out emotionally charged signals, wearing a color associated with passion, energy and action. You’re a bold, confident woman and one in her sexual prime."

As lipstick shades go lighter, the woman’s intentions come across as a little more mysterious. For instance, Pine notes: "Pink is the color of innocence, but you’ve added some heat too, signaling a mixed message of approach-avoidance. Your date may be confused as to what you want from a relationship..."

Purple hues indicate strength, but depending on whether you go bright or dark, you can give off different impressions. A bright fuchsia for instance indicates artistic sensibility and creativity – and you’ll likely expect your date to be interesting or at least a good conversationalist. Burgundy however is much more serious. It shows your strong, decisive character but there is an element of reserve. Your dates might feel that you take a while in getting to know someone, and they should expect to be patient.

Orange hues, much like pink, indicate a certain degree of playfulness, without any specific intention of where you want the date to go.

Neutrals and wearing no lipstick also give off a distinct impression to your date. Nude lipsticks let him know that you want to be taken seriously. Pine states: “There’s a vulnerability and sensitivity to your approach but with the right partner, you're willing to bare your soul and wear your heart on your sleeve.” Wearing no lipstick however, means business. Your no-nonsense approach to dating says “take me as I am, I have nothing to hide.”

Don’t take this article’s word for it. Why not try out a few different shades of lipstick on your next several dates, and see what kind of response you get? At least you get to have a little fun with color.