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Match.com Reveals Shakespeare Is Still One Of The Greatest Ways To Woo

Communication
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“If music be the food of love, play on,” Shakespeare wrote in Twelfth Night. There’s no denying the power of a good tune when it comes to seduction, but a study by Match.com has found that the words of the Bard are alluring in their own right.

To commemorate the 400th anniversary of Shakespeare’s death, the online dating service scoured its database for mentions of the wordsmith. “For four centuries,” writes the Match blog, “Shakespeare has been regarded as the greatest writer and poet in the English language; his sonnets and plays have captured the hearts of millions.”

It turns out, they’ve also captured plenty of hearts on Match.com. Mentioning Shakespeare in your profile increases your chances of success on the site, especially if you’re male. Men who name-dropped the Elizabethan playwright were 27% more likely to receive a response from women. Maybe it’s because 30% of women on the service describe themselves as "literary."

Match also found that singles in certain cities were more likely to mention Shakespeare than others. America’s biggest fans of Billy Shakes aren’t in New York, San Francisco, or the country’s other cultural hubs. They’re not even in locations known for their Shakespeare festivals, like Ashland, Oregon. Believe it or not, the Hamlet scribe was mentioned most by Match users in Kalamazoo, Michigan. Boise, Idaho and Montgomery, Alabama followed.

For bibliophiles who aren’t obsessed with the Bard, Match compiled a list of states rated by how many of its users selected reading as an interest and listed the last book they read in their profile. The top 10 cities with literary users include Boston, Austin, Minneapolis, Seattle, and Ann Arbor, Michigan. Denver and Madison came in at numbers 3 and 2, respectively. And finally, the literary crown was secured by… drum roll please... none other than Fort Collins, Colorado.

Match.com even recommended a few choice Shakespeare quotes for those who are looking to up their dating game. Their favorites are:

  • “Love looks not with the eyes, but with the mind, and therefore is wing’d cupid painted blind.”
  • “Shall I compare thee to a summer’s day? Thou art more lovely and more temperate.”
  • “What’s in a name? That which we call a rose, by any other name would smell as sweet.”

If your profile is in need of a spring cleaning, consider adding a bit of the Bard’s magic to spruce it up. But if you plan to take a cue from his famous romances, be sure it’s one of the comedies. We all know how Romeo and Juliet turned out.