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Could you fall for someone if you never saw their face?

Yeah, me neither, but the creators of Twine, a new dating app available for iOS and Android, are hoping that daters are ready to move beyond those superficial impulses.

These days, apps like Tinder and Bang with Friends are exploding. Apparently what singles want more than anything is a reason to spend even more time staring at the screens of their smartphones, swiping through photo after photo of potential partners. As convenient as those apps are, you've got to admit they can also feel kind of shallow. And that's where Twine comes in.

In the words of its founder, 35-year-old Rohit Singal, Twine aims to pair users based on a "personality first and looks later" philosophy. Matches are made on the location-based app through interests listed on users' Facebook profiles and - here's the catch - once they connect and start chatting, users can only see blurred-out versions of each other's profile photos.

Think of Twine as Tinder's nicer sibling. Both are used on mobile phones, but Twine eschews the hot-or-not model encouraged by Tinder's rapid-fire photo scrolling. Twine prioritizes quality over quantity, just like a real-life matchmaker, and even limits the number of matches members can receive each day to 3 in an effort to discourage excessive window shopping.

"Every other dating app is trying to show you a photo and pick people who are good looking," Singal says, and that approach has worked because "it expedites behavior in real life-we want to connect with attractive people whether the connection's meaningful or not." Singal, however, is determined to blend the easy access of mobile dating with connections based on a deeper level of compatibility.

But don't freak out - you won't be going into a date completely blind. The app's motto is "Flirt first, reveal later," so rest assured that you will get to see your conversation partners before agreeing to meet in person. When you're matched with someone, based on your Facebook interests and age range, you begin the conversation with a blurred version of their Facebook profile photo. If all goes well, you can choose to reveal your names and photos to each other.

Twine also makes another interesting promise beyond more meaningful matches. The app claims to be the first gender balanced flirting network, to ensure an even ratio of men and women. If the ratio is off at any point, new users are put into a queue and aren't allowed to begin using the app until the ratio is in balance again. New sign-ups can bypass the queue simply by inviting a friend of the opposite gender to join with them.

Twine is certainly taking a risk by taking physical attraction out of the picture, but I, at least, am excited to see where it goes.

Well, well, well...Plenty of Fish is really determined to make its reputation makeover a success, isn't it?

The site announced a new look on its blog over the weekend:

The header looks much more modern now. Is this the first of many cosmetic changes? Stay tuned.

POF has never been my cup of tea, but my curiosity was piqued enough to take a look. The changes aren't huge - it's more of a subtle nip/tuck than an entire facelift - but they're a step in the right direction. The new site looks cleaner and more modern than older versions, an adjustment it's needed since forever.

Why did it take so long for POF to join the modern era of dating? No idea. Does it still have a long way to go? Undoubtedly. But am I happy to see them inching towards becoming a dating site I might actually consider using? Of course.

It all started a couple of months ago when POF CEO Markus Frind announced plans to refocus the mission of the dating site. "In sticking with my vision that POF is all about Relationships," he wrote in a message to customers, "I'm going to make a bunch of changes to ensure it stays a relationship-focused site." Three modifications were implemented:

1. Any first contact between users containing sexual references was banned and automatically not sent by the site.
2. An age requirement went into effect, allowing users to contact people +/- 14 years of their age only.
3. The Intimate Encounters section of the site was removed.

Admittedly, I was skeptical. Plenty of Fish was one of the first dating sites I ever explored, and it was nearly enough to turn me off online dating for good. I wasn't interested in the people POF seemed to attract, and I couldn't stand the look of the site. It was cluttered and ugly - nothing like the sleek, clean, easy-to-navigate competition.

And now? Well...it's hard to shake the old feelings about POF completely, but I'm willing to give it the benefit of the doubt. The new look is definitely an improvement. It's clearly still Plenty of Fish, but it's a better-looking version that seems to be designed for the more serious dater. And it sounds like more aesthetic tweaks are on the way that might make it even better.

The question is: will a cosmetic makeover, combined with Frind's changes to the workings of the site, be enough to bring POF on par with dating's major players?

For our full review on this dating site you should take a look at our Plenty of Fish page.

POF launched eVow back in September of 2010. Within a few months the dating site went paid. Members needed to buy a subscription to correspond with their matches and to use the advanced search features. eVow did well for a while especially when a link to the service was displayed on the Plenty of Fish website. Since then the site has seen traffic drop by about half according to Alexa. To counteract this it looks like eVow has developed a strategy which is their new dating app.

The eVow online dating app was released in October of 2012 on both Google Android and Apple iOS. The app currently has a 3.9 rating on Google Play with most of the reviews being positive and only a few minor tweaks/annoyances being mentioned. What is interesting is that the eVow app is completely free to use. You do not need a paid subscription. The eVow app doesn’t have all of the features of the website but it does have most of them. This includes sending and receiving messages, viewing your matches, and searching.

So those of you interested in using eVow I would recommend creating a membership on the dating site and then downloaded the app to message your matches. This way you can use the site for free and not pay the regular subscription fee that runs from $19.99 to $39.99 per month depending on the length of the subscription term. I am not sure how long they plan to keep the communication part of the app free so I would try it out as soon as possible.

We recently looked at the advertising market for this year and last (see Story) and in 2009 we are expected to see a decline in revenue earned when in previous years, online advertising was experiencing large double digit growth. I don't expect to see the free business model disappearing but it is going to get a lot tougher as companies spend their advertising dollars wiser. The funny thing with free dating sites is, they rely largely on paid dating sites for their income by displaying ads for them. If paid dating sites ever disappeared (which I do not see happening) then the free dating sites will as well.

Barry Diller, CEO of IAC (which owns Match.com and Chemistry), at a keynote address for the Advertising 2.0 conference said

I absolutely believe that the Internet is passing from its free phase into a paid system.

Diller is positive that relying on just advertising as a business model for most websites will not be sustainable in the near future. For his proof of success, Diller points to the iPhone and its popular App Store.

The problem with Barry Diller's iPhone example is, while the App Store has done extremely well, it never had any real competition. Once Google's Android mobile phone operating system matures and more companies bundle it with their phones similar to the iPhones functionality, it should be interesting to see if the iPhone continues to grab as much market share. The App Store is a very structured environment and Apple controls everything, this is both good and bad for developers. Android is open source software and free, this will spark more innovation but could create confusion for less tech savvy consumers.

For more on Diller's keynote address, read CNET News. Read our Match.com review and our Chemistry review for more information on these dating sites owned by IAC.

I found a recent article were the author asked the question, Are free dating site like Plenty of Fish good or evil? By this the author means, if hooking up has become so easy through free dating sites, does it affect relationships and marriages, and in the end, just add to the divorce rate. He then goes on and actually compares Plenty of Fish to a gun. The analogy he uses is, are free dating sites only bad when someone misuses it? He further expands on his analogy by comparing a safety of a gun to features like site registrations and paying membership fees.

The first thing I have to wonder is, why are only free dating sites under attack? Sure more scammers, etc.. can access free sites easier than paid dating sites since there is no real barrier to creating a membership but, does this have much to do with people cheating online? I would think affair dating sites like Ashley Madison, which actually promote cheating would be his target. It is not like spending $40 on a membership is a huge financial burden for anyone.

Comparing a dating site to a gun is a little extreme. I haven't read many newspaper stories were a dating site was used to kill somebody. Some people consider guns bad, even if they are not misused. Plus, almost anything can be misused and therefore bad in certain circumstances.

For the full article, visit Muncie Free Press. For more information on this free dating site, read our Plenty of Fish review.