The first music video PlentyOfFish appeared in was for a song by Flo Rida back in 2009. In 2010 we saw PlentyOfFish appear in Telephone by Lada Gaga. Now in 2011, you can see Britney Spears surfing PlentyOfFish in her new video (starting at 1:28 min) for “Hold It Against Me”.
Other product placements in the Britney Spears video that I notice includes Make Up For Ever make-up and her new fragrance. Interesting enough Jonas Akerlund directed the videos for both Hold It Against Me and Telephone. It seems like more and more music stars now are using product placement to supplement their falling profits from music sales.
Product placement in pop music videos must be working for PlentyOfFish as they continue to try an attract the younger dating crowd. PlentyOfFish main competition in this demographic is Facebook and it's rise in popularity as a tool used by collage aged singles to meet new people and find dates.
For more information about this dating site you can check out our review of PlentyOfFish.
In May of 2010 ChristianCafe released their iPhone dating app. Well, this month the Christian dating service has released a version for Android phones. Those of you with Android base mobile phones can now enjoy dating on the go. The new app integrates directly with your account on ChristianCafe.com and for those new to this dating site have the option of signing up for a free trial right from your phone.
Features of this new dating app include performing basic and detail searches, viewing profiles and seeing who is online in your area. Photo uploads are a snap to do along with communicating with your matches via email and winks.
For more information about the app you can watch the video tour:
To find out more about this dating site, read our ChristianCafe.com review. To download the app visit the Android Market and search for 'christiancafe'.
While Badoo.com is not a common name in the U.S., it’s fast becoming one of the most popular dating sites in the world. This week, the company announced that its user base has surpassed 100 million in 180 countries, mostly due to its hybrid business model, combining traditional online dating with social networking.
The company has also recently launched a Facebook app, which has gained 25 million users.
Users of Badoo.com can set up a profile and search for matches like traditional online dating, but the site seems to be more focused on “real-time” interactions, including chatting, flirting, and meeting as many new people as possible. They also offer geo-location dating. When you use the Badoo app on your mobile phone, you can meet others in your immediate area right away, rather than scheduling and planning a date.
"The biggest shift is from "marital dating" to "social dating" or "casual dating," says Bart Swanson, Badoo COO. "Online dating is no longer all about meeting a future spouse. It's about meeting lots of people in a short time, at short notice, in an easy, fun, relaxed manner."
While the site is popular in many European, Latin American and African countries, their U.S. presence remains virtually unknown.
“In the English-speaking world, we’re the biggest thing you’ve never heard of,” Badoo COO Bart Swanson tells Thinq.co.uk. “But that is now starting to change.”
According to Badoo, their user base is expected to reach 200 million by 2012. They are inviting U.S. users to try the site on their home page, hoping to tap into the saturated online dating market here. With the growing popularity of mobile dating apps, they just might succeed.
A new Guinness World Records title for speed dating was set on February 8th, 2011 in Chicago. 414 daters participated in an event organized by HurryDate.com. Official Guinness World Records guidelines for speed dating state that each participant has to participate in at least 20 speed dates for a minimum of three minutes each. No intermissions are allowed and participants cannot date the same person twice. Log books must also be kept by participants and the event must be hosted by an established dating agency.
The previous record for speed dating was 313 daters set in New Jersey on January 29th of last year.
Global Personals had a good January this year. Revenues for the online dating company were up by 30 percent when compared to January in 2010. It also marked the highest level of earnings ever recorded for Global Personals in a given month.
This revenue increase is due to higher subscription sales. On average Global Personals saw their dating sites (Singles365.com, DatingAgency.com, etc.) bring in 45 percent more registered members when compared to the same time last year.
Janaury also broke another record for Global Personals. They "smashed" their previous record for number of members online at the same time.
To find out about a dating site owned by Global Personals please check out our Singles365.com review.
Earlier this month Zoosk released some financial numbers. Revenue for 2010 was more than $90 million. This is a 250 percent increase over 2009 with $20 million in revenue. Revenue growth for 2010 was primarily from premium subscriptions.
Zoosk has also expanded globally and now offers a pay service in more than 60 countries. They also added support for 5 more languages bringing the total to 25.
As far as US traffic to the Zoosk website is concerned, according to comScore's US Personals category Zoosk ranked number one in November 2010 and number two in December 2010. They also rank in the top ten for other countries as well like Spain, Italy and France. Part of their expansion is due to an increase TV presence. Zoosk now has TV advertising campaigns not only in the US but in Canada and the United Kingdom as well.
Zoosk's Facebook Fan Page is also one of the largest for a dating site. They currently have over 2.7 million fans which is up from 2.25 million in October of 2010 (see Story).
For more on the story you can check out the press release. To find out about this dating site, please read our review of Zoosk.
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