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Match Group Avoids Paying $844 Million Fine to FTC in New Ruling

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  • Wednesday, April 27 2022 @ 09:15 am
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Match Group triumphed over federal regulators in a lawsuit that would have had them pay $844 million for failing to remove fake messages and profiles from its Match dating app.

According to Bloomberg, U.S. District Judge Ed Kinkeade delivered the ruling and cited the Communications Decency Act, deeming Match a publisher, which means that since the company isn’t creating the profiles but instead just publishing them, they are ultimately protected from blame.  

In 2019, the FTC filed a lawsuit against Match for fraud, saying that it exposed customers to increased risk of being scammed and engaged in other deceptive and unfair practices, including tricking hundreds of thousands of consumers into buying subscriptions. According to Tech Crunch, the agency claimed Match knowingly profited from these practices, and it made deceiving users a core part of its business practices. It also said that 25 to 30 percent of registrations on Match came from scammers. 

Match Group and Verizon’s Visible Partner to Offer Singles a Gift Registry

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  • Monday, April 25 2022 @ 12:41 pm
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Visible and Match Group Partner

Match Group and Visible are teaming up to offer a Singles Registry where users can sign up to receive and send gifts to the single people in their lives. 

The announcement comes as we head into wedding season, a time when singles are often buying gifts for others and not celebrating their own lives. Match Group and the Verizon-owned digital wireless carrier wanted to spread the love (and gifts) a little more, at least for a limited time. The registry will be live from April 4ththrough the 30th.

The website the partners set up is VisibleSinglesRegistry.com, and is open to everyone, not just Match Group app users. When you sign up you can build your own wish list from a curated menu of items, including “Mine” and “Also Mine” tea towels, single serve coffee machines, wine glasses and kitchenware, a “pamper yourself” spa kit, premium memberships to Tinder, Plenty of Fish and OkCupid, and even a foldable one-person kayak for those that like adventure.

New Bill in Connecticut Aims to Make Online Dating Safer

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  • Wednesday, April 20 2022 @ 09:15 am
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A new Connecticut bill aiming to improve safety on dating apps just advanced from the judiciary committee to the Senate for a vote. If passed, it could set a precedent for the rest of the country.

The legislation would force online dating sites to verify the identity of users and provide that information if presented with a warrant, subpoena or court order, according to CT Insider. It would also establish new education and training programs to combat online abuse and designates “grooming” (befriending minors to abuse them) as a separate crime. The judiciary committee passed the bill at the end of March.

While there is large support for the bill from legislators and violence prevention advocates, there is some hesitation among lawmakers, including Republican state senator Craig Fishbein. He questioned how dating services would be able to verify someone’s identity or stop them from transferring an account to someone else. 

More Than Half of Tinder Users are Gen Z and They Are Changing the App

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  • Monday, April 18 2022 @ 10:49 am
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Tinder CEO Renate Nyborg
Tinder CEO Renate Nyborg
Image: Match Group

Gen Z makes up more than half of all Tinder users, and they are using the app differently than their older counterparts.

According to a recent interview with Tinder CEO Renate Nyborg published in Fortune, she said that over 50 percent of users are between the ages of 18 and 25, and they are more comfortable keeping things virtual compared to millennials, who typically message each other and schedule a time to meet in person. In 2021 Tinder was 56% of Match Group's revenue which was nearly $3 billion USD.

Gen Z daters have a different approach, which Nyborg referred to as “slow dating.” She noted that Gen Z daters are much more intentional and looking for a connection: “You match with someone, you chat, you go on an Animal Crossing date, you chat some more, you exchange Spotify playlists, and then two months later, you might go on a date.”

Match Group Launches Dating App Stir for Single Parents

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  • Monday, April 11 2022 @ 09:37 am
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Single Parent Dating App Stir
Image: Match Group

Match Group has announced the launch of its new dating app Stir, specifically designed for single parents looking to date.

The dating conglomerate which owns popular apps like Tinder, Hinge and OkCupid is expanding its suite of apps to focus on certain demographic markets with specific needs, such as single parents. The company found in its studies that many single parents have a hard time on traditional dating apps, and often get ghosted by other members when they say they have children.

"Having kids shouldn't be a dealbreaker when dating," Dinh Thi Bui, Vice President of New Verticals at Match Group, said in the company’s press release. Match Group also noted in its announcement that there are 20 million single parents in the U.S., and that they are often underserved on mainstream dating apps. 

Citigroup Joins Match Group, Bumble to Set up Funds for Employees in States Restricting Abortion

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  • Friday, April 08 2022 @ 09:02 am
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Citigroup, Match Group, and Bumble Speak Out

Bumble and Match Group’s female CEOs have spoken out against new legislation in Texas banning access to abortions and have offered to cover travel costs to help employees get care in other states, and Citigroup’s female CEO has announced her company will do the same.

Over the past several months, Republican-led states including Texas have been passing an array of new extreme anti-abortion laws, including narrowing the abortion care window down to a six-week period before a woman typically knows she’s pregnant, allowing citizens to sue those who help someone get an abortion, and even outlawing abortions for ectopic pregnancies, which are not viable and put the mother at risk. States are enacting these laws in anticipation of the Supreme Court chipping away at existing protections later this year, notably Roe v. Wade.

Match Group and Bumble have headquarters in Texas, where some of the most restrictive state legislation in regard to abortion access has taken place in recent months.

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