General News

New Study: The Politics of Online Dating

General News
  • Monday, September 26 2011 @ 04:13 pm
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According to a new study, people don't like to talk politics in their online dating profiles.

The study, published in the August edition of the journal Evolution and Human Behavior, revealed that participants were more likely to admit being overweight than to disclose their political beliefs. Only 14% included "political interests" among their favorite interests. Politics ranked 23rd out of 27 categories identified by singles as topics of interest, just below "video games" and slightly above "book club."

Of those who did list politics as an interest, a whopping 57 percent identified themselves as "middle of the road," compared to 16 percent as "conservative" and 9 percent "liberal."

Older daters and those with higher educations were more likely to share a definitive political preference, such as "very liberal" or "ultra conservative." Women were also 8 percent less likely to say they were interested in politics.

Considering the polarized political climate of America today, it makes sense that daters might not want to share their political beliefs in their profiles, or even discuss politics in the first few dates. It can be a controversial topic, and therefore a turn-off. You could be rejected or reject someone else before even meeting each other. When people don't share the same political leanings, virtual strangers tend to view each other in a less positive way. Some singles refuse to date across party lines altogether.

Even though James Carville and Mary Matalin have made their political differences work in their relationship, not everyone can follow suit. The majority of married couples, about 70%, have similar political beliefs.

Many daters prefer to keep initial conversation and online dating profiles free from controversial topics such as religion, politics, and exes - saving those topics for when the relationship develops.

My advice? Don't bring up who you're going to vote for in the next election until you've had a couple of dates. If you're interested in someone, discussing politics is part of trying to get to know him or her better, but it doesn't have to be the center of attention on a first date. If you feel compelled to talk about politics from the beginning because it's the deciding factor in choosing your dates, then I'd advise looking at niche dating sites like DemocraticSingles.net or DatingRepublicans.com, depending on your preferences.

Casey Klofstad, an associate professor of political science at the University of Miami, and co-authors Peter Hatemi, a genetic epidemiologist at Penn State University, and Rose McDermott, a political science professor at Brown, collected their data from a random sampling of 2,944 profiles from 313 randomly selected zip codes off a free dating site in the fall of 2009. The results accounted for sex, age, race, education and income.

Dating Show Excused Features Jazzed.com

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  • Saturday, September 24 2011 @ 12:47 pm
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  • Views: 3,834

CBS new late-night dating show called "Excused" started last week on Monday September 12th at 11pm. The thing that differentiates this show from other dating shows like "The Dating Game" or "Blind Date" (same creators) is that at the shows core there is an online dating site. The dating site is Jazzed.com. This year old service was launched by eHarmony (see Story) to help them compete against the more general oriented dating sites which typically younger singles use.

So how does the show Excused make use of the dating site? Every contestant on the show will have an online dating profile on Jazzed.com. This profile and references to the information on the profile will be used throughout the show to help match up the contestants. The twist here which Jazzed.com and TV executives hope brings in a large audience is that viewers will be able to go online and view the contestants profiles as well. Just like any other profile, viewers (who become members) will then be able to send emails or instant messages to the contestant if they choose and even potentially date if the attraction is reciprocated.

For more on the story you can read Ad Age and for more details on one of the online dating sites mentioned, please check out our review of eHarmony.

IAC Buys 20% Stake In Chinese Dating Service Zhenai

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  • Saturday, September 24 2011 @ 10:43 am
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  • Views: 1,361
It looks like IAC is serious about moving into the Chinese online dating market. Reuters is reporting that they have bought a 20 percent share in Zhenai.com, one of the leading dating and matchmaking services in China. Zhenai has been in operation for 6 years now and also provides their members access to matchmakers over the phone.

For more information on IAC's leading dating service you can read our Match.com review.

FriendFinder Networks Second Quarter 2011 Financials

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  • Thursday, September 22 2011 @ 02:00 pm
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  • Views: 2,075
In August FriendFinder Networks announced their financial results for the second quarter ending June 30, 2011. Gross profit for the second quarter was $58.3 million which is an increase of 3.4 percent when compared to the same quarter last year. Income when compared with the same timeline increased 15.2 percent to $18 million. FFN did report a net loss for quarter 2 though of $11.9 million. This loss was due to paying down existing debt and $5 million paid out for a settlement.

Average subscribers for quarter 2, 2011 was 911,560. This is a decrease of 11.1 percent when compared to quarter 2, 2010 which had 1,025,457 subscribers. Average Lifetime Net Revenue per Subscriber did increased this period though by 10.6 percent to $82.55.

For more information on the 2011 Q2 financial report please read the news release. For more information on their dating sites you can read our review of FriendFinder.com.

Related Story: FriendFinder Networks First Quarter 2011 Financials

Updated Zoosk Statistics

General News
  • Tuesday, September 20 2011 @ 09:38 am
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  • Views: 2,206
According to Online Personals Watch (OPW) the online dating service Zoosk now has 15 million active members worldwide (50 million in total) in over 70 countries and 25 languages. The top 5 countries are the United States, United Kingdom, Canada, France and Denmark. They also employ currently 98 people.

For more information on this dating service please read our Zoosk review.

Plenty of Fish Statistics Updated

General News
  • Wednesday, September 14 2011 @ 10:35 am
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  • Views: 2,054

In a recent Globe and Mail article about PlentyOfFish.com and its founder, a few interesting statistics about the dating company where revealed which we did not know about before.

According to the article:

  • PlentyOfFish now employs about 20 people
  • They have started a separate company called Offeron that is modelled after Groupon which offers location based deals to visitors
  • At least 5 million users log in once a day to PlentyOfFish. The highest ever has been over 7 million
  • POF.com receives about 6.3 million unique visitors and 2.8 billion page views per month
  • The PlentyofFish mobile dating app has been downloaded about 1 million times since Christmas
  • The mobile app now accounts for about half of POf usage
  • PlentyofFish member’s average age is 39. A user of their mobile app average app is 29

To find out more about this dating site you can go ahead and read our PlentyOfFish review.

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