Features

Dating App Tinder launched its new Tinder Explore section, where users can find a more interactive matching experience that is focused on events and areas of interest where users can make connections.

According to Tech Crunch, the new section will offer an events space that includes Swipe Night, its popular interactive series where users can watch and strike up conversations, and “Hot Takes,” the app’s virtual speed dating experience. Swipe Night returns to the platform for a second season later this year, featuring a who-dunnit style mystery. This time, the series will include a “Fast Chat” feature where users can interact with each other without having to match as they watch the story unfold together. 

Tinder’s Hot Takes feature will also be housed in Tinder Explore, where users can start chatting with anyone who’s there. As a timer appears, they will be given a limited time to decide whether to match before their chat expires and they are sent to the next potential match. This feature was tested earlier this year for limited periods of time, and the company says millions have used it so far.

Dating app WooPlus, the dating app designed for curvy people, has announced the launch of a new video feature to help its users connect over the app, dubbed “emoji challenge.”

According to the company's press release, the feature allows users to film a short video for their profile, where they are challenged to imitate the emojis presented as they film. Once they have completed the challenge, the video is posted and they get a video verification badge, and as the company advertises, potentially more “likes.”

WooPlus wants to help users spice up their profiles and give their potential matches a taste of their personalities in a fun, new way. The point is not only for users to mimic emojis, but to embrace their individual creativity and be able to express it in an engaging way, rather than just posting static photos. Plus, it allows the user to verify their profile so they can stand out.

Tinder CEO Jim Lanzone

Tinder CEO Jim Lanzone said the company is focused on more “immersive” experiences to appeal to a growing, younger Gen Z user base, including creating more original content for its platform. (note: a September 11, 2021 announcement stated as of September 27, Jim Lanzone will be the new CEO at Yahoo!)

Lanzone sat down with entertainment industry magazine Variety to explain why the company invested in its original interactive series Swipe Night, and how the response to it is helping shape the company’s focus moving forward. 

Gen Z users are looking for more “immersive” experiences, as Lanzone told Variety, and not just scrolling and swiping through profiles. He hinted at the company’s shift towards more of an entertainment platform to engage these young daters. 

Dating app Bumble is taking another step to address concerns of abuse and harassment on its female-friendly platform: offering trauma services for those who need help.

The company partnered with remote trauma support site Bloom, operated by non-profit Chayn in the U.K., to offer free therapeutic services to users, according to Mashable. Bloom provides online courses on mental health topics for survivors of sexual assault and harassment, such as managing anxiety.

In addition to Bloom’s online courses, Bumble users can receive up to six therapy sessions and can chat online with therapists when they need. Chayn’s therapists are trained in sexual assault and trauma therapy, and some are survivors themselves, according to Mashable. 

Tinder announced that it will roll out its ID verification system worldwide so users can verify their ages. This follows the app’s photo verification feature to address the issue of eliminating fake profiles propagating the app.

ID verification will be prominently displayed on a user’s profile, similar to the blue checkmark currently used for a verified photo, according to Tech Crunch.

Tinder began beta testing ID verification regionally in 2019 and said it will be rolling it out worldwide over the next few quarters. In most countries the service will be voluntary, at least for now, to address the challenge of underage people using the app. However, in places like Japan where it’s against the law for people under 18 to use dating apps, verifying ages will be mandatory. The feature will be free to use.

Facebook Dating has announced a new audio chat feature along with other offerings related to virtual dating, which has soared in popularity since the pandemic began.

According to The Verge, “Audio Dates” allows users start an audio-only conversation after they match. If one user reaches out, the other receives an invitation, and if they accept, they can start chatting.

In addition to Audio Dates, Facebook is launching a feature called Match Anywhere, where a user can add up to two additional locations where they want to look for matches besides where they live. This is similar to Tinder’s Passport which became hugely popular in the wake of the pandemic, especially as people began to move away from the cities where their jobs were located and work virtually. Dating someone who lives in another city, or even another country, no longer seems like a barrier as so many embraced the freedom that comes with remote working. It opened up a lot more opportunities that are still appealing to singles.