Communication

Tinder is breaking new ground in the dating app industry by offering its own in-app currency for users to spend as they swipe. 

According to Bloomberg, Tinder will be testing in-app “coins” that users obtain by keeping their profiles updated and being active on the app, or alternatively, they can purchase them with real money. The coins can be spent on paid features Tinder offers like Super Likes (letting someone know you’re very interested) and Boosts (which promote your profile to other users).

Tinder is expanding its offerings beyond the swipe to create more stickiness with young daters, and the new currency is a way to monetize these features as people spend more time on its app. The company announced the launch of the Explore section in September, which features short form original content like its hit series Swipe Night and virtual speed dating with “Hot Takes.” 

ParshipMeet Group, parent company for popular dating apps like eHarmony, MeetMe and Skout, has started preparations for its initial public offering, notably on the heels of Bumble going public earlier this year.

According to Reuters, ParshipMeet Group’s IPO is scheduled for the first half of 2022, but there is some speculation that it may be pushed back in light of Bumble’s falling stock price in recent weeks. ParshipMeet is estimated to be worth upward of $4.1 billion, based on its core earnings, and the company reported revenues of 280 million euros for the first half of the year, up 19 percent.

ParshipMeet is 43 percent owned by General Atlantic and 53 percent by German broadcaster ProSiebenSat.1 Media. These co-owners have begun to invite banks to help organize the initial public offering, but the company has not confirmed who they have invited or begun working with.

Image: Happn

Happn, one of the most popular dating apps, is launching new voice features to help its users better connect.

According to India TV News, the new features will be rolled out globally over the next few weeks. One of the new features allows users to add an audio note up to two minutes long in their profile, so that other users can get an idea of their personality from their voice. Happn is also rolling out an audio chat feature that allows people who match to talk with each other directly over the app. 

The third audio feature is audio feed, where Happn will offer a feed of profiles in which users will be able to hear the voices of potential matches before seeing the rest of their profiles (like their photos, bios, etc.) – emphasizing the importance of the connection someone feels to a person’s voice, instead of just viewing their photos or interests. It’s an intriguing new way for users to assess their matches.

Image: OkCupid

OkCupid has introduced a new “pro-choice” badge for users to add to their profiles, a signal to let others know they oppose the new Texas law restricting abortions in the lone star state. The company also said they would donate a dollar per badge to Planned Parenthood, up to $50,000 total on behalf of users who add the badge.

The badge is similar to other politically inspired badges OkCupid has rolled out over the years, including ones for Black Lives Matter, Voting and Vaccination status. It will appear directly below the bio (name, age, location) making it visible to anyone who’s swiping.

According to The New York Times, the new badge was created in response to the passage of Senate Bill 8 in Texas, which has essentially outlawed all abortions past six weeks, before most women even know they are pregnant. The new legislation won’t be enforced by public officials, however. Rather, it empowers anyone, in or outside the state, to sue a person who is getting an abortion or who is involved or considering helping someone get an abortion, including doctors, nurses, family members, or even the person who drives the patient to the clinic. Critics have likened it to a vigilante state, aimed at targeting vulnerable women.

Dating App Tinder launched its new Tinder Explore section, where users can find a more interactive matching experience that is focused on events and areas of interest where users can make connections.

According to Tech Crunch, the new section will offer an events space that includes Swipe Night, its popular interactive series where users can watch and strike up conversations, and “Hot Takes,” the app’s virtual speed dating experience. Swipe Night returns to the platform for a second season later this year, featuring a who-dunnit style mystery. This time, the series will include a “Fast Chat” feature where users can interact with each other without having to match as they watch the story unfold together. 

Tinder’s Hot Takes feature will also be housed in Tinder Explore, where users can start chatting with anyone who’s there. As a timer appears, they will be given a limited time to decide whether to match before their chat expires and they are sent to the next potential match. This feature was tested earlier this year for limited periods of time, and the company says millions have used it so far.

Dating app WooPlus, the dating app designed for curvy people, has announced the launch of a new video feature to help its users connect over the app, dubbed “emoji challenge.”

According to the company's press release, the feature allows users to film a short video for their profile, where they are challenged to imitate the emojis presented as they film. Once they have completed the challenge, the video is posted and they get a video verification badge, and as the company advertises, potentially more “likes.”

WooPlus wants to help users spice up their profiles and give their potential matches a taste of their personalities in a fun, new way. The point is not only for users to mimic emojis, but to embrace their individual creativity and be able to express it in an engaging way, rather than just posting static photos. Plus, it allows the user to verify their profile so they can stand out.