United States

The FTC (Federal Trade Commission) is suing Match Group for hindering its investigation into OkCupid. The dating app, owned by Match, shared a user’s photo with facial recognition company Clarifai.

According to Bloomberg and BiometricUpdate.com, the FTC found that Clarifai was using the image without the user’s consent or knowledge, violating Illinois’ Biometric Information Privacy Act. The government agency also said that it filed the lawsuit because its investigation was being “stonewalled by Match Group.” OkCupid originally shared the image with the AI company back in 2014.

OkCupid user Jordan Stein, whose image was shared without her knowledge or consent, brought a lawsuit against Clarifai as a result, but in March of last year, a judge ruled that Clarifai could not be sued for violating Illinois’ law because it was out of its jurisdiction. 

The Lox Club has turned to TikTok for attracting new users and is seeing record new downloads of its app as a result. 

The dating app launched last year to big fanfare and a profile in The New York Times, but the real test came with keeping users engaged so they didn’t return to Tinder and other popular dating apps. Since launching its new TikTok marketing strategy, the company has seen 13,000 conversions (clicks turned to downloads of the app) in January and February, according to AdWeek. This is also five times the number of conversions in November and December of last year. 

There’s a crop of new dating apps looking for novel ways to attract Gen Z users who want more than a swiping experience, which means thinking outside traditional advertising options, like Facebook ads which don’t necessarily convert browsers to users. Younger daters also gravitate to creative content and TikTok in larger numbers, opting to be entertained, which has driven some engaging new features in the dating app industry. For example, Tinder launched an “Explore” section, which includes Festival Mode to help users meet up with each other at music festivals and an interactive series called “Swipe Night,” among other features.

In time for Pride Month, dating app OkCupid announced it has added compatibility questions for users to find matches who support the LGBTQ+ community.

The new questions focus on a range of topics, including what Pride means to a potential match and whether they advocate for LGBTQ+ rights, and whether it is “OK to silently support the transgender movement.” Other questions include how they would want to have children (via surrogate, adoption, fostering and other options), and whether it’s important that their dates care about LGBTQ+ rights, according to PRWeek. 

In addition to the new questions, OkCupid will also show specific definitions for the 20 sexual orientation options and 22 gender identity options the app offers for users to add to their profiles, so that daters can be clear on exactly how they identify. In addition, users can choose up to five options so they are not boxed into only one. 

A new study found that men who pose shirtless on dating apps give the impression that they engage in risky sexual behavior, and are viewed as less competent by potential dates.

According to the study, shirtless pictures are a turnoff for women, because they assume these men are having more casual sex, which poses increased risk for the women they date. Women also tended to objectify the men in these photos, and viewed them as less competent as a result.

According to PsyPost, researchers surveyed a relatively small sample - 567 undergraduate students in the U.S. between the ages of 18 and 25. Participants were shown one of eight mock Tinder profiles featuring an image of the same man, a white young male from the waist up, and asked their thoughts about attractiveness, social appeal, and competence. The profiles were manipulated to emphasize differences - a muscular body vs non-muscular, shirtless vs wearing a shirt, and the person advertising in his profile that he’s looking for a relationship vs. casual sex.   

Meta, the parent company of Facebook, Instagram and other popular social platforms, has frozen hiring of new staff for some of its divisions, including Facebook Dating.

Meta’s stock price is down almost 43 percent this year, and the company has gotten serious about streamlining its business. It has stopped hiring for certain engineering roles, but also for recruiters and low-level data scientists, according to The Verge. Facebook Dating has had disappointing results despite high expectations when it first launched.

Reviews show that many Facebook Dating users were having problems matching when they used the service and blamed the problem on fake profiles proliferating on the app. Considering the number of dating apps which use Facebook’s authentication system to verify new profiles, it should be easier for the company to get rid of fake accounts to create a better experience for users.

Dating app Hinge announced it has started a fund to support aspiring therapists and counselors from the LGBTQ and BIPOC (black, indigenous and people of color) communities. It will be providing $10,000 in scholarship to ten people towards their education in these fields, according to Mashable.  

From May 18 through June 17, applications for the fund will be open to U.S. college and graduate students in the mental health field, who can apply via the website HingeAdvocatesofTomorrow.com. According to Mashable, applicants complete the form and respond to two prompts about the mental health and wellness needs of the LGBTQ and/or BIPOC communities, and from there, twenty finalists will be selected. The finalists will be asked to create a video about how the scholarship will support their individual journey as well as their career.

Hinge has also collaborated with artist and mental health advocate Fariha Rosin, who authored a book on mental health resources for marginalized communities. She said in the company’s press release: “These times can be really dark and overwhelming in a lot of ways and that’s why we need mental health advocates. This initiative is helping people become the light bearers, creating generational ripple effects of healing.”