Spark Networks

The Philadelphia Jewish Voice has an article about the Jewish dating service JDate. In it the author Gabrielle Loeb, talks about the problems of intermarriage in the Jewish community. Intermarried couples usually raise Jewish children but, by the next generation only 13 percent of the grandchildren identify themselves as Jews (according to the NJPS 2001 study). Also, a Jewish Population Survey reported that Jews who married between the years of 1996 and 2001, 47 percent of them did so outside the Jewish faith. As a comparison, in 1970 only 13 percent of Jews intermarried. It seems that intermarriage is resulting in a decrease of the over all growth rate of the Jewish population in North America.

Part of the reason the founders of JDate decided to create a dating service in 1997 was to combat this problem. They realized Jewish singles needed another way to meet someone of the same faith. Since then, this site has become very popular. Even Rabbi's have been promoting this service (see story Rabbis Helping Single Jews with Subscriptions to JDate). The media seems to love JDate as well. There are a ton of articles on this Jewish dating site and it has been mentioned in several TV shows over the last few years which also has helped it popularity.

Reuters has a piece regarding some U.S. Rabbis who are using Jewish online dating services like JDate to help their single congregants. They are offering subscriptions in the hopes of them meeting someone from the Jewish Faith. The US Jewish community are concerned over their dwindling numbers. Some people have estimated that half of the Jews who married in the United States have married someone from a different faith.

Currently Rabbi Donald Weber of Marlboro, New Jersey and his wife (a rabbi in the liberal Reform Movement) have setup a fund and offer JDate subscriptions to anyone over the age of 18 and who are single, in their congregation.

The New York Times is reporting that Spark Networks is up for sale. Spark Networks owns a large number of dating services (probably close to 20) with their flagship dating sites being AmericanSingles.com, BBWPersonalsPlus.com, and JDate (in order of size). According to comScore Media, the Spark Networks of dating sites are the 4th largest with 2.45 million visitors in November, 2007. Yahoo! Personals had the most visitors on the metrix with 4.23 million people for that month. This comparison is slightly unfair to other dating services since, the Spark Network is made up of a group of different dating sites. Still AmericanSingles.com did have 1.20 million visitors for November which is still a very large number of people and sales.

With shares (LOV) closing at $4.90 yesterday this gives the company a value of $131.4 million. Some Analysts predict that it may go for as high as $185 million, especially since the share price has risen close to 20% in the last few weeks. Spark Networks are in talks with companies that own related sites like MySpace, Match.com, eHarmony and Yahoo! Personals too see if interest in a sale can be generated.

Recently there was another dating network sold for the tune of $300 million, see the story here.

Spark Networks just released their third quarter financial results. Spark Networks owns AmericanSingles.com (there flagship dating service), Date.ca (for Canadians), JDate.com (Jewish Dating) and a fair number other specific niche oriented dating services. With most of their dating services membership numbers holding steady, JDate.com saw an increase in paid members by 3% for a total of 74,078. This shows well for the service in this increasingly more competitive niche market. Overall Spark Networks have a healthy bottom line and will continue to be one of the driving forces in internet dating.

For more information on the dating services which Spark Networks owns, see our reviews of AmericanSingles.com, JDate.com, and Date.ca.

I received an email from Relationship.com. They are changing their name to ChristianMingle.com to make it easier for people to realize what type of single Relationship.com is trying to attract.

For the last year or so Relationships.com has been the most visited Christian dating site according to Hitwise. Hitwise is a company that keeps track of how many people visit web sites and then ranks them accordingly.

I guess this means I'll have to update my review of Relationship.com to reflect the new name change. I should have another look at this dating site anyways since it's been a while and I like to review each site at least once every 6 months.

Spark Networks, owners of AmericanSingles.com, Date.ca and JDate.com have released their 2006 4th quarter financials. There is some interesting numbers here for singles thinking about joining one of these dating sites. For the year end (Dec 31, 2006) American Singles had 80,519 paying subscribers and JDate had 74,775 paying subscribers. All of Sparks business ventures combined had a total of 217,276 paying subscribers, an increase of 10% when compared to last year. Of course none of these numbers include the members who use the site with a free membership.

I was surprised by JDate's numbers, they must be the largest Dating Site for Jewish singles out there.

Spark Networks also had another milestone on February 14th, 2007. It was their one year anniversary of its AMEX Listing. Look for them under the ticker "LOV". For more information on Spark Networks financial results check out this page.