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Professional online dating assistance has been around almost as long as online dating. For a fee, you can have someone write or “spruce up” your profile, craft email messages, or help you get more responses for your outreach efforts.

Now, a company called Personal Dating Assistants is taking this business to a whole new level. Men are hiring professional PUAs (pick-up artists) like the team at PDA to help write their online dating profiles and email messages. So if you’re a woman on sites like OkCupid or dating apps like Tinder, that cute guy might not be as clever as you think. A professional could have written that flirtatious email from your online match to help him get laid.

Personal Dating Assistants has been making headlines around the web for offering this new service, but I’m sure they aren’t the only ones marketing PUA business. The PDA team helps daters choose photos, ghostwrite messages, and even scout for attractive women, depending on their physical preferences (i.e. blondes or brunettes?).

The company website explains it like this: “Dating online for men is more than just a numbers game. Locating, and attracting beautiful women is also a fiercely competitive sport, and requires a significant time commitment if you want real results. To win dates regularly, a typical approach isn’t gonna cut it.  For that, you need an industrial strength solution."

This is where PDA comes in, promising to “play the online dating game.” They offer to spruce up your profile and converse with matches (“a la Cyrano de Bergerac”) until the object of your affection discloses her contact information.

The service boasts a high response rate for their creative efforts, but it’s not cheap. Packages range from $380 per month (“Weekend Casanova”) to $1520 per month (“International Playboy”). The company backs its efforts by stating on the site: "After our pimping process, you will be amongst the top tier of men online for response rate %, standing out amid the crowds of commoners.”

The appeal to men is tempting, if for no other reason than they are tired of sending out a disproportionate number of emails to women on online dating sites. This could save them a lot of time and trouble. On the other hand, women aren’t really getting a fair deal. After all, they might think they’re chatting with a charming, likeable and creative guy, but then what happens when they meet in person? And will this be yet another hurdle for women to jump in the online dating game, discerning who is real and who might just be using a PUA service to lure them in?

Dating takes time and requires effort. Cheating the system won’t work in the long run, so guys – I suggest saving your money and using it for your dates.

Have you ever thought about asking out one of your LinkedIn contacts? Maybe the idea of mixing your professional and personal life seems sketchy at best, terrifying at worst. Or maybe you’re already a networker, and have been waiting for a dating app to make things easier when you’re wondering if that new vendor or client is single.

Your new answer is LinkedUpApp.com, an app based on your LinkedIn profile. Visually, it works like Tinder where you see photos and basic information, then you accept or reject your matches. The difference? It's based on your LinkedIn profile, not Facebook. You get to see the more career-focused side of matches – like what they do for a living and where they went to school.

While it could be awkward to run across a work colleague or boss on Tinder – daters who use apps always run that risk – LinkedUp! is willing to bet people want to take those risks. Let's say you send a flirtatious note to someone who could end up being a client or recruiter. Would the object of your affection be offended, or since they are on LinkedUp! is it to be expected that sometimes business connections can get a little flirtatious?

It makes the line between work and play a little more murky, kind of like out-of-town conferences or happy hours on Friday night with your work pals. What do you do if someone rejects your advances, or if you reject theirs? What if you have a one-night stand that ends badly, but you still have to interact professionally? Or does LinkedUp make networking and work in general a little more exciting to know who is single and looking?

Luckily, LinkedUp! has thought of all the awkward ways this kind of dating app could go wrong. Developers have created the app so that you can anonymously like or pass on the profiles you see. Nobody has to be embarrassed the next day at work or wonder how to get past the rejection and have a purely professional relationship.

Obviously, work is a way for people to meet each other. Office trysts happen all the time. LinkedUp! is just expanding that office pool to your career social network.

Max Fischer is LinkedUp’s CEO, and says he got the idea by seeing so many people using LinkedIn as a way to find dates. “LinkedUp! users get a very true sense of who someone is, where they are from, where they go to school and what do they do, giving users a sense of comfort and trust,” Fischer said.

LinkedUp hasn’t revealed how many people are using the app, but it does seem to get more traffic in cities where there are a lot of networking singles like L.A., San Francisco, and New York. The app is currently available only for iPhone users.

What’s one of the biggest reasons online dating detractors say the Internet is no way to meet a decent date?

The high creep factor, of course. And to be honest, anyone who has tried online dating for more than a day would probably find it difficult to totally disagree. Online dating is an incredible innovation, but there’s no denying it comes with its fair share of strangeness.

A little weirdness is either entertaining or mildly irritating, but what if it goes beyond “a little?” That’s where CreepShield comes in, a new service that helps users avoid the creeps and the crazies online using facial recognition technology .

"Criminals often hide behind aliases online, but CreepShield uses facial recognition software to check for facial similarities and brings up potential matches from a database of over 475,000 registered sex offenders," explained CreepShield's creator Kevin Alan Tussy. "We see facial recognition as a tool that can definitely help make online dating safer. While this technology can't identify everyone out there with bad intentions, it's a huge step in the right direction."

To use the service, simply copy the URL of any headshot and paste it into the CreepShield search engine. The photo is instantly scanned against images in a database of convicted sex offenders, looking for a match. In addition to CreepShield.com, there is also a CreepShield Chrome extension if you prefer to research dates on the fly. Once installed, the extension allows users to right click on any jpg, png or gif displayed in the browser and select "Scan with CreepShield" from the dropdown menu.

CreepShield was developed by the team responsible for the extremely controversial Google Glass app "NameTag." The app and its powerful facial recognition technology were big news earlier this year when Senator Al Franken publicly requested that its release be delayed. With that project put on the backburner, CreepShield came to the forefront.

It’s an intriguing idea, and it’s hard to argue with something that could make online dating safer, but the service still has a few kinks to work out. The site’s FAQ stresses that, due to the way facial recognition technology works, CreepShield can’t guarantee its matches. “It is always up to the user to decide whether or not a searched photo contains the same individual as the results presented,” the site reads. And indeed, when put to the test, it seems the searching method leaves something to be desired.

What do you think? Would you use CreepShield to get the deets on a date?

Move over Tinder, there’s a new Facebook-based mobile dating app in Los Angeles.

Hinge likes to call itself the “anti-Facebook” for good reason. Instead of relying on GPS and matching whoever happens to be close by, Hinge tries to connect you to potential love matches through your Facebook friends and their networks. So, you’re not meeting “randos” like you might through Tinder.

Recently, The Huffington Post interviewed the founder and CEO of Hinge Justin McLeod, who mentioned that Tinder didn’t even exist when he was developing Hinge. Because of the app’s slower roll-out to the major cities – first in Washington D.C. and next in New York, and a lot of word-of-mouth advertising - many people have caught on and downloaded it before it was even available in their cities, including 6,000-7,000 L.A. singles.

When asked what the main difference is between Hinge and Tinder, McLeod says: “It’s interesting because Tinder started in LA, and I think it’s one of the places where it’s worn out the quickest. From what I hear, people thought it was cool when it started, but people burned through all of their matches and now the quality has gone down. I think [with Hinge] we have a great long-term solution for that because we have a curated app that gives you a limited number of matches each day.”

The app skews a little older and more professional than your typical Tinder users, too. Ninety percent of users are between the ages of 23 and 36, and 99% are college-educated. Most work in either consulting, banking, law, tech or media. McLeod believes the entertainment and legal industries will be strongest in L.A.

The best part? Hinge doesn’t seem to be loaded with guys looking to get laid. In fact, women comprise a little more than half the users at 50.2%, whereas 49.8% of men are using the app. It is a more equal distribution. (Hear that L.A. guys?)

According to Hinge’s website, there are many reasons to go with Hinge rather than relying on Tinder or the bar scene. It states that “if you meet someone at a bar vs. through friends, your date is 5 times more likely to lie about his relationship status, 14 times more likely to lie about his age, and four times as likely to have a one-night stand and never call you again.”

While these are good selling points for Hinge, there are still problems the dating app is working out, like how fast people can move from being matched to actually communicating and setting up a date. Because Hinge only matches you with a maximum of 15 people a day, you’re less likely to go through all of your connections. However, it makes the communication process a lot slower – with Tinder, it’s easier to sort through matches and meet up quickly.

Hinge is now available to L.A. residents, and is free to download. If you are interested in this service you should check out our new Hinge review.

Anyone who has dated online knows that it's one of the biggest drains on time and energy ever. It's not that it isn't fun, it is, it's just that it's also a lot of work. Between the spambots, scammers, and plain old average liars, an entire lifetime could be spent just separating the real profiles from the fake ones. Who has time for that?

No one, that's who, so thankfully a new service called Mesh promises to do it for you.

The goal of the New York City-based startup, who says their product is still in "pre-beta,” is to "[m]ake online dating enjoyable and trustworthy again." Some might debate whether online dating (or maybe even dating at all) was ever enjoyable or trustworthy, but for now let's give Mesh the benefit of the doubt.

Launched last fall, Mesh claims to help online daters prevent “creepy and sleazy messages, stalkers, overly aggressive types” and other undesirables from cluttering up your inbox. Some might say that being denied the pleasure of rejecting people takes all the fun out of online dating, but even the most hard-hearted of daters could probably stand to free up some time in their schedules for something else.

Mesh takes a several-pronged approach to protecting you:

• Sub-par messages – those that include vulgarity, text-speak, poor grammar/spelling, and copy-and-pasted content - are automatically filtered into a Mismatch folder so you never have to see them.
• Before a potential match can message you, they must first prove that they see eye-to-eye with you on the essential questions you set as your Dealbreakers.
• Privacy settings are specific and taken very seriously. You can keep some preferences hidden (if you’re looking for a particular relationship, appearance, religion, etc) and Mesh will never connect, link, or publish anything to your Facebook profile.

Other perks of Mesh include an ad-free experience, more options for gender identification, and a “Perfect For” feature that allows users to set friends up with people they think they’ll like.

"The current crop of free online dating sites are broken," founder and CEO Asher Snyder said in a press release on Street Insider last week. "Harassment and undesirable vulgarity runs unchecked while quality messages get lost in the shuffle, leaving many women with a negative experience. Together with the team, we spent nearly a year reinventing online dating, using advanced technologies, better algorithms, and beautiful functional designs our generation expects. The result is like no other online dating service currently available. We hope not only to bring people together better, but to make online dating enjoyable and trustworthy again."

Most of us know about dating apps like Tinder that can help you meet people. But what if you need help picking out a good restaurant to meet a date, or what line should you use to approach a woman at a bar? Don’t worry, there are apps for those things, too.

Apps can give you a wealth of creative ideas for everything from where to go on a first date to how to pick out a good wine. An app can be a lifesaver if you get lost on your way to someplace new, or if you need last-minute tickets to a concert. It can also be a good source for discounts, since dating can get expensive.

Following are some apps you must download today to help your dating life – just be sure to put your phone away once you’re on the date: