General News

Heads up, OkCupid users: the game is about to change on everybody's favorite free dating site.

The most observant OkCupid users may have already noticed a new feature has quietly appeared on their profiles. Click on your username and a drop-down menu appears with a new option: Promote Me. For an extra $2 fee, users who want a little extra attention on the site can promote themselves to fellow OkCupidites.

The feature is so new that OkCupid hasn't even released a formal press release, but word on the street is the site plans to formalize and publicize the new addition in the next few weeks. The question is: How will the introduction of a paid promotion feature alter the otherwise very democratic experience on OkCupid?

OkCupid co-founder and president Christian Rudder promises that little will change. "The idea is that we're showing you to the same people we would over time, but in a very condensed way," he told BuzzFeed. "We still only show you to good matches (high match percentage, nearby) - not just randoms." In other words, promoted profiles will always be people you would have been matched with eventually, they're just coming sooner than they might have without the paid promotion.

So how does paid promotion work? What the $2 fee actually gets you is 10 minutes of enhanced visibility. For those 10 minutes, your promoted profile is pushed to the front of the crowd in all areas of the site, like QuickMatch and "People You Might Like." Promoted profiles are not marked in any way, making them indistinguishable from other profiles. In tests of the new feature, BuzzFeed says, OkCupid found that those 10 minutes of promoted time gave users 30 times more exposure than they would have otherwise received in the same amount of time.

The jury is out on whether OkCupid's new strategy will work. Some fear that paid promotions will clutter the site's pages with less attractive users whose profiles aren't getting any attention. Others say that the exact opposite will happen. Since attractive users find it easier to get dates, supporters say, they stand to gain the most from increased exposure and will find the feature most useful.

Whichever direction the new feature goes, Promote Me is pretty much guaranteed to be a popular addition to the site. Rudder told BuzzFeed that over 2,500 people paid to promote themselves in the first 24 hours after launch, and that was before most OkCupid members were even aware Promote Me existed.

The first Monday in September is almost upon us which means the Labor Day long weekend (or Labour Day in Canada) is just around the corner. eHarmony is celebrating this last long weekend this summer by having a free communication weekend in the United States and Canada. From August 29th to September 2nd all users can communicate with their matches for free.

Most of you know by now that eHarmony has a free communication weekend (FCW) about once a month and they usually fall around the holidays. This is the ideal time because many singles are home and close to their laptop or tablet and have the time to try out a dating service. eHarmony is extra busy on these weekends since you not only get to sign up for free and take the personality profile questionnaire at no cost, but once you receive your matches you can also communicate for free. Sending emails happens after you go through the guided communication process with one or more of your matches. This process allows you to get to know your match better in a structured way that helps to break the ice once you are able to send email messages.

FCW at eHarmony does not include photos in profiles, secure calls over your phone, or skipping the guided communication process.

For more information on this matchmaking service you can check out our posted reviews of eHarmony. This service had their last FCW a couple of weeks ago (see Story).

Match.com's popular Stir events have come to Canada. A Stir event is an organized singles party that is held at a physical venue like a bar or restaurant. This week events are being held in Toronto, Vancouver, Ottawa, Calgary and Edmonton.

Starting August 26,2013 Match.com Canadian members can sign up for Stir events by visiting the Events tab in the Match.com membership area. Invitation to events are sent out based on a user’s demographic information, age, and physical location.

When you go to a Stir happy hour event you know the relationship status of everyone there is single. Events are arranged and invites are sent out to members based on their location to the event and the age range the event is designed for. When you get to the event you also can connect with your mobile phone to find out who else is in attendance, what they are looking for in a match and, view their profile and photos.

For more information on Stir events you can read our page on Match.com or you can check out the press release.

Facebook and Google probably know more about you than some of your friends do.

We're all guilty of it. In this age of oversharing, we live in public. Every detail of every day is shared with friends, family, fans, and followers with little regard for privacy or potential future repercussions. We assume that the sites we choose to reveal that information to keep our data safe and confidential. It's just blind trust, and sometimes our trust isn't rewarded.

Case in point: Successful Match, which has allegedly posted the HIV and STI statuses of its customers on affiliate dating sites without their knowledge. Successful Match is now facing a class action lawsuit claiming the conglomerate broke the law and its promises of confidentiality to customers on PositiveSingles.com. Positive Singles shared users' HIV and STI statuses with 'thousands' of spinoff sites, alleges the suit, including HIVGayMen.com, STDHookup.com and Blackpoz.com.

The two female plaintiffs say they were promised "fully anonymous profiles" in a service that would connect them with other singles with the same status when they joined Positive Singles. "What it does not do, however, is disclose that there are upwards of a thousand other websites that link to PositiveSingles.com," all of which use the same database of profiles, the women say in the suit.

The suit also alleges that Successful Match created all its websites with identical formats, despite promising that each website was "unique" and "exclusive." The plaintiffs say the websites' forms were intentionally designed to prevent the majority of members from ever seeing the Terms of Service. The Terms of Service could not be printed, and instead could only be obtained by personally contacting SuccessfulMatch.com to request a copy.

The provisions in the Terms of Service gave Successful Match.com the right to share all user profiles created on PositiveSingles.com. They also granted Successful Match the rights to all information entered in the site and gave the conglomerate permission to share the profiles.

The Positive Singles homepage now includes a disclaimer, but it's unclear when the disclaimer was posted:

PositiveSingles is part of a network of affiliated sites serving persons who are STD positive. Please see our Privacy Policy for details of how user profiles are accessible to others in the network.

Currently, the lawsuit seeks class certification, restitution, declaratory judgment, a permanent injunction against the defendant's business plan and collection of fees, and compensatory and punitive damages.

First there was Singlesnet. Then there was Singlesnet via Match.com. Now there's Kiss.com, the latest evolution of an online dating service that's been in business since 1997.

There was once a time when Singlesnet was the most visited dating site in the United States, but its popularity peaked in December 2008 and steadily declined until a major drop in February 2009. Despite the drastic drop in traffic, Match.com purchased the company in 2010 and Match CEO Greg Blatt had high hopes for the new acquisition.

"While Singlesnet's traffic is currently in decline," he said at the time, "we believe that by applying our category expertise we can reverse that trend, increase the site's profitability and improve the overall user experience."

Quinn Lipin, Singlesnet founder and CEO, was also hopeful that the new partnership would mean a brighter future. "Match.com has been the standard-bearer for the entire online dating industry, so we're excited to team up with them," he said. "I believe working with Match.com will enable us to re-start growth in the business."

Three years have passed, and the company has undergone yet another transformation. The site was rebranded for 2013 as Kiss.com, a sleek, simple, and streamlined dating site better suited to the current online dating climate.

The Kiss.com sign up process begins with an easy fill-in-the-blank questionnaire that makes completing your profile a snap. After you've answered the Mad Libs-style forms, you can then choose the hobbies and interests that most represent you from a selection of cute and colorful cartoon drawings. The list is surprisingly extensive (even pet rocks have an entry!). The same picture-style survey also answers questions about your beliefs regarding politics, religion, and astrology.

Finally, you're given the opportunity to answer in your own words. Two free-response questions let your creativity flow: 'If you only had 4 seconds, what would you say about yourself?' and 'What if you had an hour to describe yourself to someone, what would you say?' If you're not ready to answer every question just yet, you can hit the SKIP button at any point and come back later.

While the look of the site is different, the price structure has barely changed since it was Singlesnet:

• One month for $24.95
• Three months for $16.65 per month ($3.00 cheaper)
• Twelve months for $7.49 per month

Members who choose to upgrade their subscriptions receive better placement in search results, priority access to new features, and unlimited communication with both featured and non-featured members.

Will a makeover prove to be all Kiss.com needs to climb its way back to the top?

Well, well, well...Plenty of Fish is really determined to make its reputation makeover a success, isn't it?

The site announced a new look on its blog over the weekend:

The header looks much more modern now. Is this the first of many cosmetic changes? Stay tuned.

POF has never been my cup of tea, but my curiosity was piqued enough to take a look. The changes aren't huge - it's more of a subtle nip/tuck than an entire facelift - but they're a step in the right direction. The new site looks cleaner and more modern than older versions, an adjustment it's needed since forever.

Why did it take so long for POF to join the modern era of dating? No idea. Does it still have a long way to go? Undoubtedly. But am I happy to see them inching towards becoming a dating site I might actually consider using? Of course.

It all started a couple of months ago when POF CEO Markus Frind announced plans to refocus the mission of the dating site. "In sticking with my vision that POF is all about Relationships," he wrote in a message to customers, "I'm going to make a bunch of changes to ensure it stays a relationship-focused site." Three modifications were implemented:

1. Any first contact between users containing sexual references was banned and automatically not sent by the site.
2. An age requirement went into effect, allowing users to contact people +/- 14 years of their age only.
3. The Intimate Encounters section of the site was removed.

Admittedly, I was skeptical. Plenty of Fish was one of the first dating sites I ever explored, and it was nearly enough to turn me off online dating for good. I wasn't interested in the people POF seemed to attract, and I couldn't stand the look of the site. It was cluttered and ugly - nothing like the sleek, clean, easy-to-navigate competition.

And now? Well...it's hard to shake the old feelings about POF completely, but I'm willing to give it the benefit of the doubt. The new look is definitely an improvement. It's clearly still Plenty of Fish, but it's a better-looking version that seems to be designed for the more serious dater. And it sounds like more aesthetic tweaks are on the way that might make it even better.

The question is: will a cosmetic makeover, combined with Frind's changes to the workings of the site, be enough to bring POF on par with dating's major players?

For our full review on this dating site you should take a look at our Plenty of Fish page.