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Bumble announced it has added ID Verification in addition to other new safety-related features to attract singles back to its app.

The new verification feature lets users submit a photo of a government-issued ID to prove they are who they say they are, and then they can earn a verified badge for their profile, according to Tech Crunch.

The female-centered app is appealing its core demographic with the announcement – focusing on its female clientele who are looking for more safety features on dating apps. ID Verification is available in 11 countries, including the U.S., U.K., Australia, France and India. The company intends to roll out in more countries in the coming months, according to The Seattle Times.

A vast majority of daters – 85 percent of women and 87 percent of men - want apps to verify the ages, recency of photos, and locations of potential matches.

According to a new study from TransUnion, over half of those surveyed also said that dating app profiles didn’t accurately reflect the people they met in person. Women were twice as likely to say that people lied about their age, and men were more likely to say they were a victim of a “bait and switch” according to the company’s press release. The study is entitled “The Paradox of Online Dating: Convenience vs. Connection.”

In fact, of those surveyed, more than 75 percent said they were willing to undergo background checks themselves to bring more transparency among dating app users.

Match Group's New COO: Hesam Hosseini

Match Group has appointed a new COO and new CEO, shaking up the executive team in hopes of a turnaround after several disappointing quarters.

Spencer Rascoff has taken over from Bernard Kim as CEO, and Hesam Hosseini was promoted to Chief Operating Officer, and will take the reins in April. The company also announced Gary Swidler will step down as President but will remain as an advisor through July.

Hosseini served as CEO of Evergreen & Emerging Brands for Match Group, one of the bright stars in recent months for the company. Some of its smaller, more niche apps under his direction have shown growth while the company’s star app Tinder has continued to decline.

An investigation into Match Group by nonprofit news organization The Markup and Pulitzer Center's AI Accountability Network found that the company had information about users who were reported for sexual assault, but did not ban them from its apps, publicly identify them, or report them to authorities.

This report follows the company’s ouster of CEO Bernard Kim, who was not able to turn around the company’s revenue decline over the past several quarters. He was replaced by Zillow Group Inc. co-founder Spencer Rascoff.

Now, Match Group is facing the fallout from this investigation.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.

Tinder is courting some TikTok influencers, hoping they will lure Gen Z users back to the app.

Tinder paid six influencers to try out the app and post a series of videos about their experiences from September to December, ahead of the new year (which is the busiest season for dating apps). The TikTok stars posted videos about using Tinder and how things went meeting their dates in person under the hashtag #theconnectionexperience.

According to Axios, Tinder's recent brand sentiment study found that people were more willing and interested to try Tinder after watching their favorite TikTok influencers talk about using it.