Friendship

Fourplay, a new dating app that lets friends create joint profiles and go on group dates with their matches, has become a hit in the New York dating scene. The app now boasts a waiting list of 9,000 people.

According to The New York Post, the app was created by two friends who were healthcare workers and didn’t have much time to devote to their jobs, friends, and the dating scene, so Danielle Dietzek and Julie Griggs decided to create a profile together on a dating app and look for matches who were willing to recruit their friends and go out all together on a double date. (Hint: they got a lot of positive responses which led to the idea for the app.)

The way Fourplay works is two friends set up a joint profile and then match with other pairs of daters. When there is a match, the four proceed to a group chat. The idea is to take the pressure and awkward conversation off of first dates, which can often be more stressful than fun, to make it a more engaging, communal experience. If there’s no romantic connection, then at least everyone got to spend time with friends, and maybe make new ones.

Bumble announced that it is exploring how to employ the metaverse and Web 3.0 into a relaunch of its Bumble BFF platform. It also added language badges as a new feature to help users connect. 

The move towards interactive experiences seems to be where dating apps are headed, driven by younger Gen Z daters who prefer game-like experiences to swiping. Tinder recently announced that it was testing an avatar-based virtual experience called Single Town where users could meet each other in real time on different online spaces, like “bars” before agreeing to meet in person.

The rising popularity of cryptocurrency is also a factor, as Bumble has indicated it intends to create a crypto goods economy to monetize the new platform, as has Tinder.

Dating & New York Film

The new rom com film Dating & New York is a new take on modern dating and the strange rules of dating app culture.

According to Variety, the story revolves around Milo and Wendy, two single-something New Yorkers who don’t meet serendipitously at a party or waiting in line for coffee, but rather find each other through a dating app. They both swipe right on the fictional app Meet Cute, and since they are both commitment-averse, they form a friends-with-benefits relationship with no attachment or long-term plans.

Dating in a big city is also at the heart of the story, where young singles feel both overlooked and exhausted from choice in a time where anybody can go on a dating app and meet someone else. It takes much more commitment to try and form a relationship. 

Facebook Redesign now Live to All

Image: Facebook

Social media giant Facebook has undergone its fifth major redesign since the company was founded, highlighting groups and invitations and taking the focus off of its news feed. This could help single users who aren’t necessarily on Facebook Dating, but want to connect with people in their circles.

The new redesign places groups front and center along with events, which are the two most heavily used features of Facebook. There are tens of millions of active Facebook groups according to the company, and more than 400 million users belong to a group that they “find meaningful,” according to the company’s blog post. 

Dating and social app Stitch has seen a growth of new users as people around the world began to isolate at home. The app is geared towards adults over 50 who are looking for community as well as a date.

Stitch is a non-profit focused on helping older adults address loneliness and social isolation, a growing problem as the virus continues to spread. Stitch notes that if you’re over 60 and experiencing loneliness, it has the same negative impact on health outcomes as smoking 15 cigarettes a day. And while Stitch markets itself primarily as a social app for making friends, it also allows people to meet potential dates.

Older adults are most impacted by the coronavirus and are reaching out to new people online more than ever. Stitch has seen its membership rise to 150,000 members in the UK, US, Canada, New Zealand and Australia.

Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.