Statistics

As summer begins, more places around the world are preparing to re-open public places after shuttering due to the spread of COVID-19 - including parks, beaches, and some restaurants and offices. Many daters have spent the last several weeks virtual dating from the comfort of their homes, but now according to Mashable, they are considering whether or not to take those dates offline and meet in person. They are also navigating what that might look like. 

COVID-19 has interrupted typical dating practices, but it’s also introduced us to the upside of virtual connection. Zoom dates have become popular in recent weeks not only because the pandemic has forced people to rely on technology for interaction, but also because people like the idea of getting to know someone better before actually meeting.

Tinder has announced that it will be releasing a new video chat feature in the second quarter of this year. This news comes as people around the world continue to socially distance in the wake of the coronavirus, and as its parent company Match Group shared that the app’s subscriber growth had slowed.

Match Group didn’t give specifics about Tinder’s new video chat feature and what it would look like, but they did indicate they were testing the waters with a new video chat platform on another one of its apps, Plenty of Fish. POF offers a live stream video platform where users can observe and weigh in with likes and comments on other user’s live streams. The app is also offering a virtual speed dating feature called NextDate, which allows users to meet and talk briefly with several matches before deciding whether to take the video chat to a one-on-one conversation.

CEO of POF, Malgosia Green

Image: POF

Plenty of Fish (POF) has had a reputation as a hookup app among dating app users, but under the direction of CEO Malgosia Green the last two years, the company is pivoting to create a more engaging and authentic experience for users.

In a recent interview with Green posted on the company’s blog, she discusses her primary goal to create a more authentic online dating experience at POF. The company’s research found that 84% of singles said they wanted more authenticity in dating and think all face filters should be banned. As a result, POF was the first to implement a face filter ban and committed to auditing 70 million images and removing face-filtered images. 

In the wake of the coronavirus pandemic, dating app OkCupid is seeing a surge of user activity across the globe.

In a recent blog post, the company shared some interesting statistics – including a 900% increase in mentions of “coronavirus” and “social distancing” on OkCupid profiles between February and March. And this translates to user activity as well. OkCupid reported a 20 percent increase in conversations and a 10 percent increase in matches globally as people are messaging and going on virtual “dates” in increasing numbers.

OkCupid also reported a 30 percent increase in messages since the beginning of March when people began to isolate at home. Women in particular are reaching out more than ever – they have increased the amount of first messages they send to matches by 40 percent.

Coronavirus has taken over newsfeeds and has affected all of us, no matter where we live. Now, it seems to be changing how dating apps operate, too.

Dating.com recently reported an 82 percent increase in dating app usage around the world since the beginning of March, when countries began putting restrictions in place. And as Forbes points out - dating apps are moving fast to offer new ways of virtual connection to attract more users and to keep them engaged, now that they have your attention.

Conversations over dating apps have increased. Tinder reports a 20 percent increase in daily messages worldwide. Since March 12th, Bumble has reported a 21 percent increase in both messages sent as well as usage of its new Voice Call and Video Chat features, according to Daily News. New York City – where the current epicenter of the coronavirus outbreak is - had a 23 percent increase in sent messages. And Bumble Bizz reported an even higher spike in activity – a 57% increase in usage over the last few weeks – because people are thinking about their careers and livelihoods as well as dating.

As a growing number of people began social distancing, they are turning to dating apps for connection – and specifically, logging on to Tinder.

Tinder reported that it received over 3 billion swipes in one day – Sunday March 28th – the highest number ever recorded in the app’s eight-year history.

The company also noted in a press release that daily conversations have increased about 20% across the globe, and the average length of conversations is 25% longer. In the US, conversations have been up an average of 19% and the average length of a conversation is 8% longer.