Statistics

A new survey from dating app Luxy found that American online daters differ from daters in other countries in terms of how they feel about current political leaders and whether or not they want to talk about politics on dating apps.

According to Luxy, which markets itself to elite and affluent daters, 54% of American online daters surveyed said they would talk about politics on a dating app, compared to only 36% of respondents from other countries. Sixty-three percent of those surveyed from outside the U.S. said they never discuss politics on a dating app.

To understand how online daters are faring in the midst of the many crises happening right now, including the coronavirus, the protests, and the economic recession, Luxy asked users both in the U.S. and outside the U.S. how they feel about 2020 so far. Luxy found that 40% of Americans are finding this year to be “extremely bad” or “quite hard,” compared to only 23% of those surveyed from other countries.

Match Group announced that it had exceeded Wall Street revenue expectations for Q2 despite concern over drops in paying subscribers and a la carte services in April, as coronavirus began to spread through the U.S. The company also saw its stock tick up in value immediately following this news.

Match Group reported second quarter earnings that grew 15% year over year, and an 18% increase in subscribers year over year. Their earnings report also shows an increase in subscribers and downloads over pre-pandemic levels, and according to Business Insider, paid subscriptions are also back to the same level as before. 

Dating app eHarmony announced it has seen an 85% increase in registrations on its UK platform since the coronavirus lockdowns began earlier this year. The increase accounted for new registrations from January – June of this year, compared with the same time period last year.

April and May were especially active, up 50 percent and 48 percent respectively compared to 2019. Interestingly, at the beginning of lockdown in March, there was an 11 percent drop in registration which quickly bounced back. 

As lockdowns have eased in the past couple of months, new registrations for eHarmony have continued to increase. In June, the company saw a 77% year-on-year increase. 

The app industry saw revenue spike to $50.1 billion for the first two quarters of 2020, in part due to people isolating at home to prevent the spread of coronavirus. Dating app Tinder topped the list of non-game app revenue earners.

This marks a 23.4% increase from the first half of 2019 according to Tech Crunch, compared with a 20% increase for the same time period between 2018 and 2019. The data seems to also point to a growing new user base. First time app installs were up 26.1% in the first half of 2020 compared to the same time period in 2019, and reached a total of 71.5 billion downloads.

Topping the non-game app list was dating app Tinder, followed by YouTube, and popular social apps TikTok and Tencent. Netflix was the fifth-highest earner.

Dating site eHarmony has found that quarantine helped solidify new relationships at an accelerated speed as people partnered and navigated lockdown together. The company also found that it helped long-term couples feel more connected, too. 

Relate, a non-profit that provides mental health and counseling services, worked with eHarmony to gather the data. According to Good Housekeeping, they found that 63% of respondents say their relationship feels stronger after quarantining together, and 58% say they know they want to be with their partner forever.

Dating apps like Grindr, Hinge and OkCupid have been weighing whether or not to keep an ethnicity filter on their apps in the wake of protests against police violence in the U.S. and around the world. 

According to Forbes, Grindr announced that it would be dropping the filter as an option from its app in its next update. The company posted a statement on Twitter, adding: “We will not be silent. Black Lives Mater.” But this decision created a backlash among many who saw this move as too little, too late. @guillotineshout responded: “In solidarity we are removing our racism button” is the most tech company thing I could imagine.”

Grindr had received criticism before for the ethnicity filter, but other dating apps like OkCupid and Hinge who also have them, have chosen to keep theirs.