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Tinder Users Changing Location to Match with Olympic Athletes

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  • Monday, August 02 2021 @ 07:40 am
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2021 Tokyo Olympics

Tinder has noticed a popular trend emerging in the past week – users from around the world are changing their location to match with athletes staying in Olympic Village.

Tinder’s popular Passport feature was made available to all users at no cost for limited times during pandemic lockdowns, and many members took advantage. Passport allows users to switch locations to match with anyone in the world, regardless of where they currently live. And recently, Tinder users began changing their location to match with athletes participating in the Olympics.

There’s no current tally of the number of Tinder users setting their romantic sights on 2021 Olympic athletes, but referencing 2018 numbers, Tinder confirmed to Newsweek that there was an increase of 1,850 percent of users accessing Passport to match with athletes in the Olympic Village. 

Dating app Hinge Rolls Out New Global Ad Campaign

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  • Friday, July 23 2021 @ 09:56 am
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Hinge New Ad Campaign

Dating app Hinge is doubling down on its “designed to be deleted” tagline to offer a series of new ads featuring users deleting their profiles after finding love.

According to Ad Age, there will be four spots, each featuring a humorous take on a Hinge user trying to “break up” with their old Hinge profiles because they have met someone special and no longer want to date. The global campaign was created with creative agency partner Opinionated.

One ad shows a young man at a restaurant surrounded by his alter ego profile pictures, including one of him with a surfboard, holding a dog, and one where an ex-girlfriend had been marked over with a sharpie. He’s breaking the news to them that despite the fact that they created “the perfect profile” he would have to delete them. The alter egos think he’s joking, asking if he is joining a monastery, but he reveals he met someone special and they have to go – at which point they disappear.

Popular Facebook Dating Groups to Try

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  • Friday, July 16 2021 @ 07:00 am
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Facebook Dating Groups

Are you wondering how to meet people over Facebook Dating? The easiest method is to focus on your interests and start joining groups through the dating app – you can connect with people who share those interests, and hopefully make a better match.

Facebook Dating offers groups for its users to join once they begin searching, making it a bit easier to find someone compatible with you. There’s no limit to the number of groups you can join, or how specific you want to be in your search. There are also a number of groups that offer tips and dating advice if you feel stuck or want to commiserate. If you want to find like-minded singles you can join niche groups like vegan daters, or if you’re not interested in narrowing your options too much, you can connect with others based on location.

Here are some popular groups that you might want to check out:

Dating App Thursday Gets $3.5 Investment

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  • Wednesday, July 14 2021 @ 08:29 am
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 Thursday Dating App Homepage Screenshot

Dating app Thursday has secured $3.5 million in seed money investment after launching in New York and London in May, according to Tech Crunch.

The dating app’s name comes from the fact that it’s only live once a week – on Thursdays, so users of the app will have to be sure to log on then if they don’t want to wait another week to connect with potential matches. Thursday goes live at 1:00am and closes at midnight each week, when all conversations and matches vanish. So, if you really want to continue with a match you made on the app, you have to commit and make plans quickly. 

The idea seems to be taking off, at least for now. A month and a half after its launch, the company said in a statement that it had 52,000 downloads, 110,000 likes were sent, and also reported 7,500 matches in a single day. The company also received more seed money than it had planned to raise.

Bumble Study Found That Being Vaccinated Gets You More Dates

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  • Monday, July 05 2021 @ 03:37 pm
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Not getting vaccinated could cost you a date!

A new study by dating app Bumble found that getting vaccinated is a priority for singles, and if you don’t, it could cost you a date.

The dating app company surveyed about 1,000 of its American users in May and found that 30 percent said they wouldn’t consider going on a date or having sex with someone who wasn’t vaccinated. Bottom line: if you’re holding out, you might also be missing out on your love life.

According to Fast Company, the vast majority of respondents – 90 percent - want to date face-to-face, though Bumble maintains that many people like virtual dating as a way to determine whether or not to meet someone in person, so people will continue using this feature. Thirty-eight percent of respondents agreed that they prefer a virtual first date before meeting in person. Forty-six percent of users said they would be fine with a “normal” date and another 41 percent said they’d still want to keep socially distanced.

OkCupid, Tinder Offer In-App Vaccine Resources in India

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  • Friday, July 02 2021 @ 10:23 am
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Okcupid Offers Badge Feature for Users in India
Image: okcupid

Dating apps OkCupid and Tinder are reaching out to users in India to encourage them to get vaccinated, including offering in-app educational guides and access to an all-new vaccine center.

Tinder users in India will now be able to add their vaccination status to their profiles, as well as being able to encourage others to get vaccinated, according to a report from Indian Express. The stickers range from declaring your own status as “Vaccinated” to “Vaxing soon” to encouraging others to get vaccinated with “Immunity Together” and “Vaccines Save Lives.”

OkCupid is offering similar badges for those who want to declare their vaccination status. The company expects displaying these badges will increase match rates 35 percent, an extra incentive for its users to get vaccinated. The companies have already rolled out vaccination badges in the U.S. and the U.K.

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