General News

Were you wondering who the most popular members were on Match.com this past year? Or maybe you were wondering the percentage of blonde to brunette daters, or what music most matches were listening to? Whatever your question, Match.com seems to have answers in their 2015 wrap-up.

If you dwell in New York City, you might be surprised to learn that despite the hectic pace and its legendary status for casual relationships and ambitious and independent singles (thanks to tv shows like Girls and Sex and the City), New York City is the number one place where Match.com members want kids! Commitment and family in New York City is possible and a goal for a lot of daters, so lesson learned here: don’t let the stereotypes rule your life.

If on the other hand, you are looking for the jet set life and want to be with a doctor or lawyer, head to Durham, North Carolina or Washington, D.C. respectively.

It also appears that despite the tech-savvy iPhone users among us, Android users are becoming more likely to try online dating. In 2015, 29% more Android users joined Match.com vs. iPhone users.

This past year marked a big year for the LGBT community, with the Supreme Court ruling that marriage between same-sex couples was legal across the country. Plus, notable celebrity and former Olympic Champion Caitlyn Jenner came out to the world, making transgender rights a topic of discussion. In the online dating world, half a million members of the LGBT community joined Match in 2015.

Following are some additional highlights:

• Since we are in for a long year of political maneuvering in 2016, Match.com decided to see the Hilarys vs. the Donalds who signed up for online dating this past year. As it turns out, there are more Donalds who are members of Match. (We’ll see how this plays out in the elections.)
• Game of Thrones was the most-mentioned TV show on Match this year. (No big surprise – though fans of The Walking Dead will be pleased their show came in second.)
• The most-mentioned celebrities included Drake at #1, Taylor Swift, Beyonce and then the Kardashians.
• The most mentioned trendy words of 2015 were “swag” (coming in at #1), “bae” (because who doesn’t want to find their bae?), and “Netflix and chill” (to which I can relate).
• Most trending newsworthy topics discussed on Match include transgender, Donald Trump, and marijuana. 
• The most popular foods mentioned were sushi (coming in at #1), tacos and ramen. Delicious.
• Two times more brunettes joined than blondes.
• Last but not least, Match revealed its two most popular daters – Leonora from New York, NY and Gabriel from Los Angeles.

To find out more about this dating service you can read our review of Match.com. Happy dating!

Online dating services like eHarmony and Chemistry.com have long emphasized their ability to find “quality” matches based on matchmaking algorithms. Even dating app Tinder, known as more of a hook-up app than a true matchmaking service, is getting in on the long-term love strategy. The company just released a new version, with updated algorithms that Tinder CEO Sean Rad maintains will lead to “more meaningful matches.”

Matching algorithms work like this: If you craft a profile with your interests, hobbies, income, and other descriptors, and you identify the qualities you are looking for in a match, then voila – the online dating site will find those candidates best suited for you. In other words, they will find people with similar preferences, interests, and backgrounds and match you together.

Which means that there’s a higher likelihood of the two of you falling in love and living happily ever after, right?

Not necessarily. Some writers point to research that says otherwise. As The Washington Post shared in a recent article: “Dating site algorithms are meaningless. They really don’t do anything. In fact, the research suggests that so-called ‘matching algorithms’ are only negligibly better at matching people than random chance.”

The reasons behind this conclusion are varied, but the basic idea is that chemistry between two people is highly variable. Just because you might match up well in theory, (and online), doesn’t mean that the spark will exist in real life. But the dating sites want you to believe otherwise.

There is an argument to be made that people who are considered “compatible” or who have the same background, communication style, or any number of factors in common might make better matches. And they might – or they might not. According to one very prominent study from 2012 conducted by Northwestern University’s Eli Finkel on the matching algorithms used by online dating sites, there was just as good a chance that someone you meet at random could end up being the love of your life.

According to Finkel’s study, relationship success depends on three things. First, individual characteristics, like whether you’re smart, funny, consider yourself beautiful, or avoid commitment at all costs. Second, the quality of interaction between two people - specifically how you hit it off in-person, not through text messages back and forth. And third, your surrounding circumstances, like your career, ethnicity, financial security, and health.

As we know from online dating sites, we aren’t always accurate or truthful when we are describing ourselves, so it’s likely we aren’t as compatible as we think. Another problem is that compatibility isn’t the marker of a good relationship. It really comes down to that elusive thing called chemistry and how you interact together in person.

With this information, it’s to every dater’s benefit to accept more invitations and matches, even those who don’t seem to be suited for you. Because the truth is, until you meet, you just don’t know.

How will technology change the way we date over the next 25 years? Virtual reality, DNA testing and wearable technology could all be part of the picture.

A recent report from Imperial College Business School in the United Kingdom, commissioned by eHarmony, explores how we'll date in the future. The report analyzed over 100 years’ worth of trend data and interviews with experts in multiple fields to predict how dating and relationships could change by 2040.

"By 2040 we estimate that 70 percent of couples will get together online, with technology revolutionising the way we find love and build our relationships," said Romain Bertrand, eHarmony UK manager, to The Telegraph.

Lone Star Introductions, a matchmaking service operating in the state of Texas to help singles find love, was forced to cease operations and pay restitution to its former customers. According to Texas Attorney General Ken Paxton’s office, the judgment came from a lawsuit against the Massachusetts based company ‘for violating the Texas Deceptive Trade Practices Act and Texas Internet Dating Safety Act.’

A state district court issued an injunction that calls on the dating service and affiliated dating sites, including eLove Matchmaking, International Dating Ventures and International Introductions, to cease operations in the state. Lone Star Introductions was using multiple company names to pursue its aggressive tactics, and was informed by the state of Texas two years ago that they were being investigated.

The attorney general says the company uses lead generating companies to mine online dating services for customer contacts, then uses the information to make cold calls in Texas, without registering as a telemarketer. They would pressure prospective clients to meet in the Lone Star Introductions offices to sign expensive contracts for dating services which they would then not provide.

According to website Courthouse News, Lone Star Introductions was particularly ruthless when it came to getting money from vulnerable clients. According to court documents, once Lone Star would get a phone number, they "use high pressure and coercive tactics" to try to get targets to sign up, including "incessant phone calls," coercion and manipulation. "Defendants charge consumers between $7,995 and $12,995 for prospective dating introductions," the state says.

Lone Star calls its telemarketers "counselors,” but according to Paxton’s office were little more than aggressive telemarketers.

Courthouse News goes on to note the following from the lawsuit: "Consumers who complained to defendants and requested to cancel their contracts are harassed and threatened by defendants with financial ruin and criminal prosecution. One consumer alleges that an eLove representative 'yelled four-letter curse words at [him], threatened to destroy [his] credit, prosecute [him] for a felony, and report [him] to the Texas Attorney General's Office' when the consumer attempted to cancel his contract."

According to Paxton’s office this type of harassment and threat to consumers violates debt collection regulations. Also, the “Counselors” at Lone Star Introductions failed to comply with the Texas Internet Dating Safety Act, which includes advising customers of safe dating practices.

The final judgment ordered the defendant to pay $500,000 in civil penalties and pay $20,000 in restitution to customers.

eHarmony is saying 'Hola!' to a new site designed to serve Spanish-speaking singles. The company says the new addition to the eHarmony family, eHarmony.com/espanol, will provide a fully translated, localized experience for the 37 percent of bilingual users who speak Spanish.

As always, eHarmony used its famous research-based approach to build the compatibility model that is the backbone of the Spanish site. To update it for a new audience, the algorithim now takes into account linguistic and cultural nuances that are important in the matching process.

“In the last few years, we have seen online dating come into its own and today we are seeing growth in every user demographic,” said Dr. Neil Clark Warren. “That trend continues around the world as online dating is recognized as a way to meet someone special. Our purpose has always been to help our users find lasting, meaningful relationships and the launch of this site represents another way to reach those who are hoping to be found by that perfect partner and confidant.”

The development of this new site speaks directly to the company’s continued growth as a global brand. eHarmony hopes to appeal to an increasingly large demographic of online daters in Latin America, where online dating is growing at a rate of 20 percent year over year according to independent market research.

New features will become available on the site in the coming months, including mobile access and localized experiences for Spanish-speakers around the world. Beginning in December, current eHarmony users can elect to fill out a mini-questionnaire in Spanish to be better matched with those who set up their profiles in Spanish.

eHarmony has every reason to be invested in its global growth. According to a report published on eHarmony.co.uk, 50 percent of all relationships could begin online by 2031. By 2040, that number could jump to 70 percent. As profits increase along with the number of users, eHarmony wants to be at the forefront of every new development.

To celebrate the release of eHarmony.com/espanol, eHarmony has introduced a friends and family special. New users can get three months free when using the promo code “AMIGOS2015”. eHarmony.com/espanol is currently available in the United States and will be introduced in several other countries, including Mexico and Spain, over the course of 2016.

For more information, visit eHarmony.com/espanol or read our eHarmony review or eHarmony.co.uk review

Are you a Scorpio? Do you only date Geminis? If you plan your love life according to astrological charts, there’s a new dating app for you called Align.

Align works as you might assume – asking for your birth date and a few personality traits that describe you before finding you matches based on the alignment of your stars. These features are all part of the app’s design, too, which includes a galaxy backdrop.

You sign in with Facebook, as with most apps that require some sort of identity verification. Then Align offers you words to choose to describe yourself, such as “bossy,” “generous,” or “charming.” If you’re a more visual person, you can choose from a range of emojis to describe yourself, too.

Align then goes to work to match you according to your personality (and of course, your chart). And each day, Align will send you five matches that it thinks will suit you, handed to you as photo bubbles or “constellations” of varying sizes, depending on how much of a match the app thinks you are. (The bigger the constellation, the better the match.) You then have 24 hours to accept your matches, or they will be replaced the next day with another five.

The app also uses colors to identify your match in terms of personal compatibility with you. For example, yellow signifies an air sign, which means you’re matched with analyzers, intellectuals, idealists, thinkers, and problem solvers - while green covers earth signs, or those who are driven, goal-oriented, practical, and dependable, for example.

When you and a potential match both decide you like each other, you are then “Aligned” and can start messaging in the app. (Everyone you align with shows up in your “Connections” screen.)

The app was designed to appeal to people who are looking for deeper online connections without spending too much time filling out questionnaires, as you would with personality-based dating apps and websites like eHarmony. Helen Grossman and Aliza Kelly Faragher, the two creators of the app, were tired of feeling disconnected from other online daters and noted on their website that: “these soulless swipes were going nowhere.”

According to Aliza, over 45 million Millennials believe in Astrology, or at least think it contributes to a good match for dating. So, the founders decided to get Astrological when developing their app.

Astrology might not be the only thing that is important when you are looking for love online, but at least it provides a point of reference beyond a photo, and can start up some interesting conversation. I mean, who wouldn’t want to ponder why the last two Leo boyfriends didn’t work out, or why you seem to be attracted to Virgos?

Align is available as a free download in the iTunes store.