Statistics

Image: OkCupid

As we go into 2021, the pandemic and increased political engagement have shifted dating culture and the priorities of singles, according to a new study by OkCupid. The dating app found that its users are into so-called “Thunberging” and “Advo-dating,” according to Australia’s Body and Soul Magazine.

Advo-dating has come into vogue for 2021, with about 310,000 OkCupid users calling themselves activists, and even more sharing that political values are most important when choosing a match. The global protests for Black Lives Matter played an important role in placing politics front and center in new relationships, especially among young daters, who want their dates to share their values.

My Transsexual Date is a dating site that caters specifically to the transgender singles community, and since its launch in 2014, has become the leading online dating platform for transgender women and trans oriented men looking for love.

Currently, the website has over 25 million page views per month, more than one million profiles worldwide, 55,000 monthly active users, and 600 new daily subscribers. The platform also sees about 75,000 messages sent per day between users. My Transsexual Date is not yet available as a mobile app, but the website works well on smartphones if you prefer to set up a profile that way.

Some benefits of their dating platform: there’s a higher level of moderation than on regular apps to avoid fake and indecent profiles, as well as to curb harassment. There’s also no advertising, a rarity in the online dating market.

Match Group’s revenue numbers increased more than expected for Q3, signaling that its customers are willing to pay for premium services in the midst of a pandemic.

According to Market Watch, Match Group reported revenue of $639.8 million for the third quarter, up from $541.5 million. Analysts had lowered expectations due to the raging pandemic and continued lockdowns, with a projection of $606 million for the quarter, which Match Group blew past. 

The company also reported a net income of $132.1 million, compared to $108.5 million in the same quarter the year before. This was due in part to star app Tinder, and also to the growth in revenue the company is seeing in its other apps, particularly Hinge, which was projected to triple its revenue growth this year.

Singles in the U.K. are on the hunt for love before the next wave of the pandemic forces people to isolate once more. 

Dating site eHarmony found that one fifth of singles (21%) are eager to find partners right now as potential lockdowns loom, and that 40% of those looking to couple up will do so because they spent the previous lockdown alone. Eighteen percent are looking to move in with a partner to escape their current living situation, whether it’s with family, roommates, or living alone.

The online dating market is booming, and is expected to grow to $9.9 billion by 2026, thanks to leading apps like Tinder, Bumble, eHarmony, Hinge and other popular platforms.

New research by Market Growth Insight shows that the dating services market’s expected goal of $9.9 billion in 2026 is up from $6.7 billion in 2018. The dating market continues to grow with a CAGR (compound annual growth rate) of 5.2% to achieve that marker. Of this, North America contributes to 37% of that growth, but Asian markets are quickly picking up speed. 

Image: Match

According to a recent study by Match, a majority of online daters are looking for serious relationships as the coronavirus continues to impact our personal lives. The study also found that different political affiliations can be a dealbreaker for a majority of daters, too. 

The 10th annual Singles in America study was released by Match in early October, and revealed that 59 percent of daters were considering a wider range of potential partners and 55% were fast tracking their new relationships compared to before the coronavirus spread. Moreover, 69% of respondents are “thinking more about who they’re really looking for,” according to a report by The New York Times, and 50% admit they are “no longer chasing after people who aren’t interested in them.”