Almost 80 Percent of Gen Z and Millennials Report Dating App Fatigue

Studies
  • Friday, June 14 2024 @ 02:22 pm
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Gen Z Dating App Fatigue

A new survey from Forbes Health has revealed that a whopping 80 percent of Gen Z and Millennial respondents said they are burned out from dating apps.

Forbes surveyed 1,000 singles over eighteen years old who had used a dating app in the past year and found that 40 percent of people feel burned out because they have been unable to find a good connection with someone on an app. Meanwhile, 35 percent say it’s due to being disappointed by people, and 27 percent say it’s because they have been rejected.

Interestingly, twenty-four percent say they feel burned out because of having repetitive conversations with many matches at once, 22 percent say it’s due to swiping, and 21 percent say it’s from all the time they spend on the apps, according to Forbes.

Grindr’s New Chief Privacy Officer Responds to Controversy Over App’s Practices

Grindr
  • Monday, June 10 2024 @ 02:29 pm
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Grindr’s new Chief Privacy Officer Kelly Peterson Miranda is setting the record straight regarding the app’s privacy policies and use of personal data following allegations and a recent lawsuit.

The interview with The Record Media takes place in the wake of several allegations that Grindr has violated user privacy rights when it comes to their personal data.

The LGBTQ dating app was sued in April for allegedly sharing the HIV status of its users with third parties without their consent. Before that, its former privacy officer Ronald De Jesus has said that the company stored user data, including photos and videos, even after people deleted their accounts, which violated the app’s privacy policy.

And last year, the Electronic Privacy Information Center appealed to the Federal Trade Commission to investigate Grindr for its history of abuses.

Bumble Acquires Social Platform Geneva

Bumble Inc
  • Friday, June 07 2024 @ 02:30 pm
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Geneva Homepage

Bumble is expanding its focus with the acquisition of Geneva, a platform built around connecting people with groups and clubs to help “build community.”

According to Tech Crunch, the acquisition further expands Bumble’s platform beyond dating in the hopes of gaining new users and growing revenue. As Tech Crunch noted, the company laid off a third of its workforce earlier this year, and has been struggling to increase its paying userbase along with other dating apps.

The terms of the deal were not disclosed with the announcement according to Tech Crunch, but as it pointed out, Bumble CEO Lidiane Jones has said that the company will be pursuing acquisitions to drive growth. This new purchase indicates the company is interested in community-building on its platform, likely to drive engagement.

New Tinder Study Shows Men and Women Don’t Understand What Each Other Wants from Dating Apps

Studies
  • Thursday, June 06 2024 @ 02:17 pm
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Tinder Green Flag Study Results
Image: Tinder

A new study by dating app Tinder shows that women and men have major misconceptions about what each other wants from dating apps.

According to USA Today, Tinder’s “Green Flags Study” polled 8,000 heterosexual men and women between 18-34 years old across the U.S., United Kingdom, Canada and Australia to see what people think of the opposite sex when it comes to using dating apps. Researchers pointed out that both men and women who identify as straight were quick to make assumptions about what others actually want out of Tinder, and turned out to often be wrong.

More than half of male (53 percent) and female (68 percent) respondents said they are seeking a romantic relationship.

Bumble Apologizes for Celibacy Themed Ad Campaign

Bumble
  • Monday, June 03 2024 @ 05:32 pm
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Dating app Bumble publicly apologized after its new ad campaign about letting go of celibacy was not well-received.

The company debuted billboard ads reading: “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble.” This was part of a brand redesign promotion, according to AP.

The ad appeared tone deaf to many women, some referring to it as “anti-choice” during a time when women’s decisions and control over their bodies are being taken away in the wake of the Supreme Court’s Dobbs decision regarding abortion. When the Bumble ad seemed to be telling them what to do with their bodies, coming from a dating app with a reputation that puts women first, it sparked outrage.

Hinge Wants to Ban Ghosting with Its Newest Feature

Hinge
  • Friday, May 31 2024 @ 07:12 pm
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Dating app Hinge is doubling down on efforts to curb ghosting on its app with a new feature called Your Turn Limits.

According to the company’s press release, Your Turn Limits encourages a user with eight or more matches left waiting for a response to their messages to either reply or end the conversation before that user can match with someone new.

“With the launch of Your Turn Limits, we’re testing a new way to help our users focus on quality over quantity – keeping intentionality at the core of their dating experience,” said Justin McLeod, Founder and CEO of Hinge, in a statement. “We’ve heard from daters how they’re feeling overwhelmed, distracted, and, simply put, burnt out.”

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