Cost

A while ago we asked the question Is PlentyOfFish.com going to offer Paid Memberships? Well, it looks like the owner, Markus, will be offering some products and additional features for sale on Plenty of Fish sometime soon. He didn't mention or hint at what the new products or features might be. The reason Marcus gave for his eventual switch from what POF's slogan, 100% Free. Put Away Your Credit Card is:

There is really no money in being free and we have to start experimenting with other models now or we won’t be able to compete in 3 or 4 years.

Now Markus does make a fair bit of money, especially for the low overhead he has but it is not even close to what other popular dating sites are reporting as income. Markus will have to be careful here and I am sure he will take a slow approach to what he plans to offer as not to scare off his members. Products for sale will be the easiest way to go at first. Having real flowers and candy on the site for sale (instead of the virtual kind) could be a big seller. Especially if it is implemented in a way that makes it quick and easy to choose the person and the flowers to send.

I really doubt Plenty of Fish will go completely paid. Instead I see them offering enhancements to existing free memberships. This could include things like improved customer service, profile listing highlighting, having your profile appear higher in search results and an improved matching system. Of course, this is all just speculation. We will have to just wait to see what POF has in store for it's members.

For more information on this service your can read our POF review.

According to Reuters, Matchmakers in Singapore are seeing business slowing down due to the current economy problems. One Matchmaking company reported a 10% decrease in business.

These Matchmakers are different from most online dating sites. They offer a more one on one customer relationship and can charge men thousands of dollars a month to help them find a wife. Looking at some popular dating sites in North America, (the September statistics where just released) it looks like on average, online dating experienced a minor increase in visitors for the month of September.

How much do you plan to spend during October / November, when compared to the summer? Take our poll to share your answer:

Markus Frind, CEO of Plentoffish.com, blog has a post today called Lots of changes lately…. In his post Markus mentions 5 interesting points he has noticed in the dating industry. I think he may need to add another point to his list. The reason for this is he also asks the question:

Here is a question for everyone what are the best merchant accounts to use?

Merchant accounts are used by websites who offer paid services or goods to process credit cards, online cheques and debit cards. Markus has hired a few people lately and is obviously working on something. I wonder if he is planning to offer a paid membership that has some added benefits? Maybe he is adding some other type of dating related service? He hasn't given us any real hints. The merchant account could even be for a whole new project which isn't even related to PlentyOfFish.com.

Has anyone else heard any rumours?

Comment below...

Wow, I'm not sure how I missed this (and when it exactly happened) but Lavalife has switched from a credit base membership system to a subscription based membership. So instead of buying credits to send an email or instant message, etc. you now have unlimited use of these features for a low monthly price. Lavalife was the only large dating service I know of that had used the credit type system.

I'll update the Lavalife Review soon to include this new information.