Features

Image: Bumble

Bumble has launched a suite of new self-care badges and prompts in time for Mental Health Awareness Month.

The new Profile Prompts and Interest Badges help people highlight and talk about their mental health and self-care practices, according to the company’s press release. The Profile Prompts are available in Date Mode, and users can select from two: “My mental health game changer was…” and “I’m prioritizing my mental health by…”

The new Interest Badges are intended to highlight what self-care is important to a user, and potentially spark further conversation. These include badges for Therapy, Mindfulness, Deep Chats, Nutrition, Sleeping Well, and Time Offline. These badges can be removed or switched out at any time for other interests, and users can add up to three at a time to their profile, according to Bumble's release.

Grindr has launched a web version of its popular LGBTQ+ dating app, allowing people the choice to see more profiles at once and larger photos of potential matches.

According to an exclusive report from Fast Company, the new desktop version will be available to paying users, and will show six profiles on one screen as well as a chat box to message. The web version also offers larger photos of each potential match.

Some Grindr users aren’t comfortable with having the Grindr app on their phones, so this new web version provides a way to use the service more discreetly. Users will still have to download the app on their phones to set up their accounts and subscribe to the service, according to Fast Company, but would be allowed to delete it after it’s established and use the web version going forward.

Bumble beat analysts’ expectations for its first quarter earnings report, with user spending remaining strong despite concerns over inflation and a recession.

According to Reuters, Bumble saw strong user growth during the first quarter of 2023 as more people chose to pay for its features and subscriptions. The news sent the company’s stock up 7 percent in aftermarket trading.

Bumble reported revenue of $242.9 million for the first quarter of 2023, higher than analyst expectations of $241 million, according to Refinitiv data. Total paying users were a bright spot: Bumble reported 3.5 million paying users at the end of Q1, up from 3 million just a year earlier. Total paying users grew 31 percent to 2.3 million for Bumble.

Tinder has announced the launch of its new Photo Verification feature, which includes an AI-powered update and video selfie requirement.

According to Tech Crunch, the new Photo Verification is to help users prove they aren’t a bot or catfisher on the dating app by taking video selfies that can be analyzed by AI against their photos. Previously, users were required to take a selfie as instructed by the app to compare against a profile photo, but Tinder is strengthening its process even further by requiring the video selfie, so there is no room for error.

The process for verification requires the user to complete a series of videos responding to questions or prompts, and then the AI tool scans the videos and compares them to the photos the user wants to include in their profile to see if they match. The AI tool uses 3D mapping of facial geometry for both the video and photos, according to Tech Crunch.

Tinder has become a pawn in some new intelligence tactics employed by Russian spies. They are using the app to woo German soldiers as informants, so they can obtain intelligence about Ukraine’s war strategy.

According to Insider, German newspaper Welt am Sonntag broke the story, reporting that Russian agents are specifically targeting politicians and members of Germany’s armed forces as sources of information, and they are using dating app Tinder as a tool to reach them.

Germany’s Military Counterintelligence Service (MAD) confirmed at a recent NATO meeting in the country that “members of other intelligence services (e.g. Russia) use social media to specifically establish contacts with members of the Bundeswehr,” or the German armed forces, according to Insider. MAD also confirmed that Tinder was the app most used.

Dating app Bumble has partnered with Gymshark to create a UK-based ad campaign centered around fitness, a popular first date activity among younger daters.

According to The Drum, the campaign focuses on compatibility for singles, and how they can bond more easily over shared interests. “For Dates That Workout” includes new interest badges that users can add to their profiles, including weightlifting, HIIT and bodybuilding, which were chosen by Bumble based on what’s most popular with Gymshark members. Yahoo! Life noted that the most popular workout activities for Bumble dates were running, and HIIT, yoga and Pilates classes.

Bumble found that 22 percent of Gen Z and millennials have exercised or attended a fitness class on a first date, according to The Drum. This has been especially popular since the pandemic, where meeting for drinks has taken a backseat to more active dates. According to their research, 32 percent of singles have attended a fitness class with the intention to meet someone.